I’m an Irish graphic designer with a background in art direction and a strong focus on visual storytelling. I believe great design does more than look good, it communicates ideas, builds emotion, and tells a clear, compelling story. My work spans branding, marketing design, social media, and print, where I translate concepts into thoughtful visuals that connect with audiences. From direct mail campaigns and social media templates to brand assets and editorial layouts, I approach every project by asking the same question: what story are we trying to tell? With experience working across industries—from small businesses and nonprofits to hospitality and real estate brands—I bring both strategy and creativity to the design process. I enjoy shaping narratives through typography, colour, imagery, and layout to create work that feels intentional, engaging, and memorable.…I’m an Irish graphic designer with a background in art direction and a strong focus on visual storytelling. I believe great design does more than look good, it communicates ideas, builds emotion, and tells a clear, compelling story. My work spans branding, marketing design, social media, and print, where I translate concepts into thoughtful visuals that connect with audiences. From direct mail campaigns and social media templates to brand assets and editorial layouts, I approach every project by asking the same question: what story are we trying to tell? With experience working across industries—from small businesses and nonprofits to hospitality and real estate brands—I bring both strategy and creativity to the design process. I enjoy shaping narratives through typography, colour, imagery, and layout to create work that feels intentional, engaging, and memorable.WWWW…