Senior designer specializing in brand identity, logo systems, and social media kits across fintech, Web3, blockchain, hospitality, and retail. Builds scalable Figma design systems and “Stylescapes” frameworks to improve consistency and speed approvals. Known for streamlining workflows, mentoring marketing pod designers, and partnering directly with stakeholders and developers—from concept through launch—to deliver cohesive visual direction across multiple retainer accounts.

Cielo G. Castro

Senior designer specializing in brand identity, logo systems, and social media kits across fintech, Web3, blockchain, hospitality, and retail. Builds scalable Figma design systems and “Stylescapes” frameworks to improve consistency and speed approvals. Known for streamlining workflows, mentoring marketing pod designers, and partnering directly with stakeholders and developers—from concept through launch—to deliver cohesive visual direction across multiple retainer accounts.

Available to hire

Senior designer specializing in brand identity, logo systems, and social media kits across fintech, Web3, blockchain, hospitality, and retail. Builds scalable Figma design systems and “Stylescapes” frameworks to improve consistency and speed approvals.

Known for streamlining workflows, mentoring marketing pod designers, and partnering directly with stakeholders and developers—from concept through launch—to deliver cohesive visual direction across multiple retainer accounts.

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Work Experience

Brand & UX Designer at Manila Grill Brand & UX Designer
May 1, 2024 - December 1, 2025
Built a full brand identity for a Brisbane-based Filipino restaurant, creating logo studies, brand guide, social templates, and print collateral. Designed the website experience (sitemap, UI design, and design system) and collaborated with a developer for implementation. Designed a customer-focused website including reservation and food delivery features and produced an animated mascot illustration. Improved engagement through stronger social visuals and a more established brand identity.
Brand & UX Designer at Manila Grill (as listed)
May 1, 2024 - December 1, 2025
Built a full brand identity for a Brisbane-based Filipino restaurant, including logo studies, brand guide, social templates, and print collateral. Designed the full website experience (sitemap, UI design, and design system) and collaborated with a developer for implementation. Created a customer-focused website with reservation and food delivery features and produced an animated mascot illustration for the website. Improved engagement through stronger social media visuals and a more established brand identity.
Graphic Designer at Growmodo
June 1, 2023 - August 1, 2025
Delivered high-volume design output for 2–4 clients daily while maintaining clean brand standards. Designed landing pages, websites, brand guides, logos, social layouts, ad creatives, and brochures based on client needs. Worked across industries including ad agencies, real estate, cafés, clothing brands, dental clinics, and hair salons. Collaborated with project managers and QA, consistently earning strong feedback and rarely receiving major revision rounds due to efficiency and attention to detail.
Senior Marketing Designer at Altereve Senior Marketing Designer
November 1, 2022 - Present
Led brand identity and marketing design for fintech, Web3, and blockchain clients. Owned key outputs including logo design, brand systems, and social media kits. Built scalable Figma design systems to streamline workflows and improve consistency across deliverables. Created a structured “Stylescapes” framework (logo, typography, palette, UI samples, iconography, and social posts) to accelerate approvals and strengthen brand direction. Reduced turnaround time by leveraging reusable components and streamlined iteration. Developed responsive social layout systems optimized for batch editing to cut delivery time. Managed hiring and onboarding while mentoring marketing pod designers, ensuring quality and consistent visual direction across accounts. Supported 3–6 client accounts monthly, collaborating with stakeholders through iterative exploration.
Senior Marketing Designer at Altereve Studio
November 1, 2022 - Present
Led brand identity and marketing design for fintech, Web3, and blockchain clients, owning key outputs including logo design, brand systems, and social media kits. Built scalable Figma design systems to streamline workflows and improve consistency across deliverables. Created a structured Stylescapes framework (logo, typography, palette, UI samples, iconography, and social posts) to accelerate approvals and strengthen brand direction. Reduced brand direction turnaround time from 7 days to 1–2 days using reusable components and streamlined iteration. Developed responsive social layout systems optimized for batch editing, reducing delivery time from 5 days to 1–2 days. Managed hiring, onboarding, and mentoring of marketing pod designers while maintaining cohesive visual direction across accounts. Supported 3–6 client accounts monthly (mostly retainers), collaborating directly with stakeholders through iterative exploration.
Brand & UX Designer at Fleurist
August 1, 2022 - March 1, 2023
Developed a full floral boutique identity using a chosen Stylescape, resulting in a premium, minimalist brand system. Created seasonal product/storytelling content and social media posts aligned with curated collections. Supported key campaigns (Valentine’s Day and Autumn Collection) while ensuring cohesive visuals across releases.
Brand & UX Designer at Fleurist (as listed)
August 1, 2022 - March 1, 2023
Developed a full floral boutique identity based on a chosen Stylescape, creating a premium, minimalist brand system. Created seasonal product/storytelling content and social media posts aligned with curated collections. Supported key campaigns including Valentine’s Day and the Autumn Collection, ensuring cohesive visuals across releases.
App UX Designer at Ezman App
March 1, 2020 - November 1, 2020
Designed UI/UX for both the customer-facing food delivery app and the Ezman Rider app using a scalable design system. Created wireframes and interactive prototypes for key flows including onboarding, cart, checkout, tracking, and profile. Collaborated with developers to deliver production-ready screens for iOS and Android. Focused on scalable patterns to support MVP development.
UX Designer at Ezman App
March 1, 2020 - November 1, 2020
Designed UI/UX for the customer-facing food delivery app and the Ezman Rider app using a scalable design system. Created wireframes and interactive prototypes for key flows including onboarding, cart, checkout, tracking, and profile. Worked with developers to deliver production-ready screens for iOS and Android.
Disjointed Studio — Senior Designer at Disjointed Studio
February 1, 2020 - November 1, 2022
Led daily design execution for designers and UX team, guiding quality, pacing, and consistency across retainer and one-time client work. Owned internal creative reviews and direction-setting to keep outputs minimalist and aligned with long-term brand positioning. Implemented the “Stylescapes” process to make brand presentations more strategic through holistic direction. Wrote brand rationales connecting design decisions to audience needs and business goals. Introduced editable, batch-friendly social media layouts in Figma to improve speed without sacrificing quality. Produced brand guides, social templates, and motion assets using Illustrator, Photoshop, InDesign, After Effects, and Figma. Supported 2–5 client accounts monthly in collaboration with local PH clients.
Disjointed Studio - Senior Designer at Disjointed Studio
February 1, 2020 - November 1, 2022
Led daily design execution for graphic designers and the UX team, guiding quality, pacing, and consistency across retainer and one-time client accounts. Owned internal creative reviews and direction-setting to ensure outputs stayed minimalist, established, and aligned with long-term brand positioning. Implemented the Stylescapes process to make brand presentations more strategic through holistic direction. Wrote brand rationales connecting design decisions to target audience needs and business goals. Introduced editable, batch-friendly social media layouts in Figma to improve speed without sacrificing design quality. Produced brand guides, social templates, and motion assets using Illustrator, Photoshop, InDesign, After Effects, and Figma. Supported 2–5 client accounts monthly, collaborating closely with local PH clients.
Multimedia Designer at MVP Circle Multimedia Designer
July 1, 2019 - December 1, 2019
Designed social media posts to drive event awareness, booth visits, and app downloads. Edited event recap videos featuring real app usage to increase engagement.
Multimedia Designer at MVP Circle Multimedia
July 1, 2019 - December 1, 2019
Designed social media posts to drive event awareness, booth visits, and app downloads. Edited event recap videos featuring real app usage to increase engagement.
Multimedia Designer at Go Digital Multimedia Designer
April 1, 2019 - July 1, 2019
Designed promotional social media content for OKTO, supporting awareness for MSMEs and digital payment solutions.
Multimedia Designer at Go Digital Multimedia
April 1, 2019 - July 1, 2019
Designed promotional social media content for OKTO, supporting awareness for MSMEs and digital payment solutions.
Book Designer at Ateneo de Manila University Press
March 1, 2015 - February 1, 2020
Designed book covers and layouts for academic titles in history, psychology, education, and sociology. Produced publication-ready layouts with strong hierarchy and typography. Collaborated primarily with editors (and occasionally authors) to align visuals with manuscript intent.

Education

Institute of Technology (as listed) at FEU Institute of Technology
January 1, 2019 - January 1, 2020
School at St. Bridget School
January 1, 2012 - January 1, 2013
Institute of Technology (2019) at FEU Institute of Technology
January 1, 2019 - January 1, 2020
St. Bridget School at St. Bridget School
January 1, 2012 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Software & Internet, Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Education, Other