Freelance Marketing Officer at The Eamonn Fallon Goalkeeper Charity

Helped build and maintain a strong online community aligned with the charity's values through implementation of a brand and content strategy for Website, Facebook and Instagram. Created organic content strategy that increased engagement and supported fundraising campaigns generating £20,000+ in donations within three months. Played a key role in the first launch of a Strictly-style fundraising campaign which led to exceeding target fundraising amount by +128%. Tools used: Canva, CapCut, Meta Business Suite, IONOS.

Growth Marketing Executive / Paid Social Executive at Highrise Marketing

Managed and optimised Meta and TikTok campaigns for a portfolio of D2C brands including: Simba Sleep, Athletic Greens, and Grind Coffee, focusing on CAC/ROAS optimization. Led the end-to-end execution of paid social activity from campaign planning, build and launch, to performance tracking, optimization and final reporting. Developed, tested, and iterated ad creatives including: writing UGC scripts or ad copy, producing creative mockups and new ad concepts, while applying best practices to maximise engagement and conversions. Developed an adaptable approach to client needs, balancing creativity with data-driven decision-making to deliver successful outcomes. Example: led a strategy reset for a health and wellness brand that reduced CAC by -41% and grew new customers by +78%. Tools used: Meta & TikTok Ads Manager, GA4, Tableau, Klaviyo, ClaudeAI, ChatGPT, Canva, ForePlay.

Paid Social Executive / Paid Social Assistant at Dentsu

Served as a key client contact for Pandora's Northern and Eastern European markets, collaborating with senior colleagues and external partners to ensure accurate delivery of projects and client requests. Supported campaign planning, scheduling, and data tracking for paid social advertising activity across Meta, TikTok, Pinterest and Snapchat. Led Pandora's first automated campaign builds, in collaboration with Smartly, which reduced spend time in campaign builds by over +50%. Gained promotion to Paid Social Executive after 9 months through demonstrating initiative, consistent client care and ability to manage multiple priorities with precision. Tools used: Meta & TikTok Ads Manager, Smartly, Lift Lab.

Freelance Digital Marketer at Ultimate Travel Club

Devised and executed content strategies across Meta, LinkedIn, and website channels, producing B2B and B2C educational content to grow brand awareness.

Digital Marketing Assistant at The Manchester Metropolitan University

Supported a large international conference through creating an App using Guidebook; adding event schedules, sending out announcements, promoting event activity. Proofread and formatted conference proceedings in the lead up to the event.

Junior Affiliate Executive at Social Chain AG

Supported the management of affiliate programs under the Social Chain umbrella. Kept up with KPIs and targets for the affiliate channel, including traffic, sales and profit growth. Monitor and analyze affiliate performance, competitor offers and industry trends to ensure effectiveness and profitability of the channel.