I'm Cindy Lavado Vargas, a highly qualified and versatile SEO and digital marketing manager with an MBA in Marketing and international experience across multiple markets. I thrive on building data-driven strategies that improve search visibility, close content gaps, and drive measurable business growth. I’m fluent in Spanish and English, with strong communication skills and a passion for organic growth and digital strategy. I began my career with the global agency Omnicom Group in Australia and New Zealand and I currently work remotely with Dijitally (Australia) and Stanley ST (New Zealand), leading SEO initiatives that enhance search health, optimize content for user intent, and leverage AI-driven visibility. I enjoy translating data into actionable SEO and content plans and I’m excited to explore new opportunities to grow impact in international markets.

Cindy Lavado Vargas

I'm Cindy Lavado Vargas, a highly qualified and versatile SEO and digital marketing manager with an MBA in Marketing and international experience across multiple markets. I thrive on building data-driven strategies that improve search visibility, close content gaps, and drive measurable business growth. I’m fluent in Spanish and English, with strong communication skills and a passion for organic growth and digital strategy. I began my career with the global agency Omnicom Group in Australia and New Zealand and I currently work remotely with Dijitally (Australia) and Stanley ST (New Zealand), leading SEO initiatives that enhance search health, optimize content for user intent, and leverage AI-driven visibility. I enjoy translating data into actionable SEO and content plans and I’m excited to explore new opportunities to grow impact in international markets.

Available to hire

I’m Cindy Lavado Vargas, a highly qualified and versatile SEO and digital marketing manager with an MBA in Marketing and international experience across multiple markets. I thrive on building data-driven strategies that improve search visibility, close content gaps, and drive measurable business growth. I’m fluent in Spanish and English, with strong communication skills and a passion for organic growth and digital strategy.

I began my career with the global agency Omnicom Group in Australia and New Zealand and I currently work remotely with Dijitally (Australia) and Stanley ST (New Zealand), leading SEO initiatives that enhance search health, optimize content for user intent, and leverage AI-driven visibility. I enjoy translating data into actionable SEO and content plans and I’m excited to explore new opportunities to grow impact in international markets.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

SEO Manager at Dijitally
January 1, 2025 - Present
Lead the planning and execution of data-driven SEO strategies to improve organic visibility, traffic and search performance across a portfolio of hotel and accommodation websites. Oversee technical SEO performance through audits and optimization initiatives to maintain strong website health. Analyze SEO and website performance data to identify strategic growth opportunities and guide ongoing optimization. Ensure content is aligned with search intent and optimized for AI search visibility and SERP features. Provide SEO leadership to stakeholders and promote best practices across content and development workflows. Stay up to date with industry trends and algorithm updates to ensure strategies remain effective and competitive.
SEO Senior at Overdose
January 1, 2021 - December 31, 2022
Responsible for developing and executing SEO strategies to improve organic visibility and search performance across a portfolio of hotel and accommodation websites. Worked closely with content teams, developers, and stakeholders to implement SEO best practices aligned with business and brand objectives. Improved UX by delivering content aligned with search intent and optimized for user experience, leading to higher engagement and reduced bounce rates.
Performance Manager - SEO at iProspect / Dentsu Group
January 1, 2019 - December 31, 2020
Coordinated and delivered search engine marketing programs for clients to ensure KPI achievement. Led planning and delivery of SEO strategies for a portfolio of clients, acting as the key SEO lead between clients, SEM and Programmatic teams, and developers to define strategy, timelines and performance outcomes. Contributed to client strategy by defining SEO objectives and identifying opportunities for long-term organic growth. Delivered strategic SEO analysis and recommendations to improve site structure, content performance and search visibility; monitored performance via analytics and SEO platforms to refine optimization efforts.

Education

Master of Business Administration (Marketing) at Asian Pacific International College, Sydney Australia
January 1, 2013 - December 31, 2015
Bachelor of International Business at Grand Colombian Polytechnic University, Bogota Colombia
January 1, 2008 - December 31, 2012
Diploma of Hospitality Management at East Carolina University, Orlando Florida USA
January 1, 2011 - December 31, 2011
Diploma of Visual Merchandising at Conde Nast College, Madrid Spain
January 1, 2023 - March 5, 2026

Qualifications

Master of Business Administration (Marketing)
January 1, 2013 - December 31, 2015
Bachelor of International Business
January 1, 2008 - December 31, 2012
Diploma of Hospitality Management
January 1, 2011 - December 31, 2011
Diploma of Visual Merchandising
January 1, 2023 - March 5, 2026

Industry Experience

Travel & Hospitality, Retail, Software & Internet, Professional Services, Media & Entertainment