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Social media marketing manager with nearly three years of freelance experience building brand presence, running paid campaigns, and growing engagement across Meta, LinkedIn, and Google Ads. I focus on content strategy, A/B testing creative and copy, and delivering performance insights that support audience growth and pipeline outcomes.…

Ciné Rossouw

Copywriter, Social Media Manager, Digital Marketer, +3

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Social media marketing manager with nearly three years of freelance experience building brand presence, running paid campaigns, and growing engagement across Meta, LinkedIn, and Google Ads. I focus on content strategy, A/B testing creative and copy, and delivering performance insights that support audience growth and pipeline outcomes.…

Available to hire

Social media marketing manager with nearly three years of freelance experience building brand presence, running paid campaigns, and growing engagement across Meta, LinkedIn, and Google Ads. I focus on content strategy, A/B testing creative and copy, and delivering performance insights that support audience growth and pipeline outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Afrikaans

Intermediate

French

Intermediate

Work Experience

Talent Sourcer – T&D at Venda Search

March 1, 2026 - Present

Specialist sourcing in the Power sector for Substation Designer, Physical & P&C Engineer, Supervising Engineer, and PM roles across the USA. Built and managed candidate pipelines using LinkedIn boolean search and personalized InMail. Tracked pipeline activity in Bullhorn ATS and Excel; screened candidates on PE licensure, tools, and geography.

Digital Marketing & Appointment Setting Executive at BlackRook Media

September 1, 2025 - Present

Planned and executed targeted outreach and digital marketing campaigns to grow prospect pipeline and brand engagement. Partnered with the creative team on campaign concepts and messaging, tracking performance and optimizing for conversion.

Appointment Setter → Digital Marketing Executive

June 30, 2025 - August 4, 2025

Started as an appointment setter booking qualified sales calls for the paid ads team. Promoted to Digital Marketing Executive, creating content and optimizing outreach to boost engagement and visibility. Tracked campaign performance and compiled monthly Google Ads and content reports to guide strategic decisions and improve results.

Recruiter (Training & Hands-On Experience) at Remote Sourcing Academy (RSA)

March 31, 2025 - August 4, 2025

Completed a 2-month recruiter training while simultaneously working as a recruiter with focus on outreach, sourcing, and lead generation. Created and executed content strategies across platforms, managed paid ad campaigns to improve performance and ROI, and boosted brand visibility using SEO, analytics, and social media trends.

Marketing Specialist at Revolution Media

November 1, 2024 - August 1, 2025

Created digital content strategies to build employer and consumer brand presence. Managed targeted campaigns using Google Ads analytics and produced monthly performance reports.

Copywriter, Digital Marketing Executive & Ads Specialist at BALO Media

October 31, 2024 - August 4, 2025

Worked proactively as a digital professional focusing on social media management, paid advertising, lead generation, and recruitment. Leveraged tools including Meta Business Suite, Canva, and Notion to optimize outreach, drive engagement, and manage content strategies in fast-paced, remote work settings.

Talent Sourcer at Wireless Mobile International Search (WMIS)

March 1, 2024 - August 1, 2025

Sourced and screened candidates using LinkedIn and boolean search for technical and specialist roles. Built structured pipelines, conducted screening conversations, and coordinated interview scheduling. Ran A/B testing on outreach messaging to improve response rates and engagement.

Social Media Marketing Manager / Freelance Social Media Manager at Self-Employed

August 1, 2023 - Present

Managed end-to-end social media strategy, content calendars, and community engagement across Instagram, LinkedIn, and Meta. Planned and ran paid social and Google Ads campaigns, conducting A/B testing on creative and copy to improve reach, engagement, and conversions. Produced monthly performance reports with content recommendations, supporting measurable audience growth and pipeline outcomes.

Marketing & Outreach Specialist at BaloMedia

June 1, 2023 - October 1, 2024

Led high-volume outreach and lead generation to support marketing and sales pipelines. Built and nurtured prospect pipelines with consistent follow-up and scheduled qualified discovery calls.