Citra Cher Mithha

Marketing Executive (Campaign & Content) at Love, Bonito Indonesia

Developed end-to-end comprehensive social media strategy, increasing overall Instagram traffic by 30% and growing the company’s Instagram followers by 54,000. Implemented data-driven approach to optimize social activations, resulting in improved Instagram sales conversions from 0.7% to 1.1%. Led 10+ integrated campaigns and events; collaborated with creative teams to develop content for Instagram, Newsletter and TikTok that conforms to brand visuals and audience. Executed localized content plans for Indonesia, ensuring cultural relevance while maintaining cohesive regional campaign consistency. Conducted post-campaign performance analyses to recommend content iterations for future activations.

Social Media Lead at Love, Bonito Indonesia

Led end-to-end social media strategy, increased overall Instagram traffic by 30% and grew Instagram followers by 54,000. Implemented data-driven approach to optimize social activations, resulting in Instagram sales conversions improving from 0.7% to 1.1%. Led integrated campaigns and events; collaborated with creative teams to develop content for Instagram, Newsletter and TikTok aligned with brand visuals and audience. Executed localized content plans for Indonesia, ensuring cultural relevance while maintaining regional campaign consistency. Conducted post-campaign performance analysis and recommended content iterations for future activations. Supported and co-led 10+ integrated campaigns and events, from large-scale sales to branding.

Marketing Executive (Campaign & Content) at Love, Bonito Indonesia

Developed comprehensive social media strategies that increased Instagram traffic by 30% and followers by 54,000. Optimized social activations using data-driven approaches, improving sales conversion rates from 0.7% to 1.1%. Supported and co-led over 10 integrated campaigns and events, collaborated with creative teams to develop content aligned with brand visuals and audience, executed localized content plans for Indonesia, and performed post-campaign analysis to refine future strategies.

Marketing Executive (Campaign & Content) at Love, Bonito Indonesia

Developed end-to-end comprehensive social media strategy, increasing overall Instagram traffic by 30% and growing the company’s Instagram followers by 54,000. Implemented a data-driven approach to optimize social activations, improving Instagram sales conversions from 0.7% to 1.1%. Supported and co-led 10+ integrated campaigns and events, from large-scale sales to key branding efforts. Collaborated closely with the creative team to develop content for Instagram, Newsletter, and TikTok that conforms to the brand's visual style, format, and target audience. Executed localized content plans for Indonesia, ensuring cultural relevance while maintaining regional campaign consistency. Conducted post-campaign performance analysis, using insights to recommend content iterations and improvements for future activations.

Social Media Lead at Love, Bonito Global

Center of excellence for five key markets (Singapore, Malaysia, Philippines, Indonesia, and Hong Kong) to localize content and campaigns, driving KPIs while ensuring brand consistency. Strategized and led global social media activations to boost community engagement and brand visibility. Tracked and analyzed social media metrics, using insights to continuously improve strategies and content effectiveness. Collaborated with in-house creative, KOLs, and partners to produce high-performing, trend-relevant social assets. Developed streamlined workflows and playbooks for regional teams to scale social content efficiently while maintaining brand integrity.

Marketing Executive (Campaign & Content) at Love, Bonito Indonesia

Developed end-to-end comprehensive social media strategy, increasing overall Instagram traffic by 30% and growing the company’s Instagram followers by 54,000. Implemented a data-driven approach to optimize social activations, resulting in Instagram sales conversions improving from 0.7% to 1.1%. Collaborated with in-house creative and KOLs to produce high-performing, trend-relevant social assets. Developed streamlined workflows and playbooks for regional teams to scale social content efficiently while maintaining brand integrity. Led cross-platform campaigns and events, aligned with brand voice and business goals.

Social Media Lead at Bonito Global

Led global social media strategy for Love Bonito, managing Instagram (546k followers), Facebook (328k), and TikTok (117k). Acted as center of excellence for 5 key markets (Singapore, Malaysia, Philippines, Indonesia, Hong Kong) to localize content and campaigns, driving KPIs and ensuring brand consistency. Strategized and led global social media activations to boost community engagement and increase brand visibility. Tracked and analyzed social media metrics to continuously improve strategies and optimize content effectiveness. Directed end-to-end campaign planning for BAU and campaigns, aligning content and influencer efforts across platforms. Collaborated with in-house creative teams, KOLs, and partners to produce high-performing, trend-relevant social assets. Developed streamlined workflows and playbooks for regional teams to scale social content efficiently while maintaining brand integrity.

Marketing Executive (Campaign & Content) at Love, Bonito Indonesia

Developed end-to-end comprehensive social media strategy, increasing overall Instagram traffic by 30% and growing the company’s Instagram followers by 54,000. Implemented a data-driven approach to optimize social actions, resulting in improved Instagram sales conversions from 0.7% to 1.1%. Scoped and managed 10+ integrated campaigns and events, from large-scale sales to key branding efforts. Collaborated with creative teams to develop Instagram, Newsletter and TikTok content aligned to brand visuals. Executed localized content plans for Indonesia ensuring cultural relevance while maintaining regional consistency. Conducted post-campaign performance analysis and recommended content iterations for future actions.

Social Media Lead at Love Bonito Global

Led global social media activations for Love Bonito's 5 key markets (Singapore, Malaysia, Philippines, Indonesia, and Hong Kong), driving KPIs while ensuring brand consistency. Managed Instagram (546k followers), Facebook (328k), and TikTok (117k). Crafted and implemented streamlined workflows and playbooks for regional teams to scale social content efficiently while maintaining brand integrity. Collaborated with in-house creative, KOLs, and partners to produce high-performing, trend-relevant social assets. Developed localized content plans for Indonesia to ensure cultural relevance while maintaining regional campaign consistency. Tracked and analyzed social metrics to continuously improve strategies and content effectiveness.

Marketing Executive (Campaign & Content) at Love Bonito Indonesia

Developed end-to-end comprehensive social media strategy, increasing overall Instagram traffic by 30% and growing the company's Instagram followers by 54,000. Implemented a data-driven approach to optimize social actions, resulting in improved Instagram sales conversions from 0.7% to 1.1%. Led end-to-end email marketing for over 80K subscribers, optimizing content and segmentation to boost engagement and conversions, backed by performance analysis for future strategy. Supported and co-led 10+ integrated campaigns and events, from large-scale sales to key branding efforts. Collaborated closely with creative teams to develop content for Instagram, newsletters and TikTok that conform to the brand's visual style, format, and target audience. Executed localized content plans for Indonesia, ensuring cultural relevance while maintaining regional campaign consistency. Conducted post-campaign performance analysis, using insights to recommend content iterations and improvements for future activa

Social Media Lead at Love Bonito

Led global social media strategy for Love Bonito, managing Instagram (546k followers), Facebook (328k), and TikTok (117k). Served as the center of excellence for 5 key markets (Singapore, Malaysia, Philippines, Indonesia, and Hong Kong) to localize content and campaigns, driving KPIs and ensuring brand consistency. Strategized and led global social media activations to boost community engagement and increase brand visibility. Tracked and analyzed social media metrics to continuously improve strategies and optimize content effectiveness. Directed end-to-end campaign planning for BAU and campaigns, aligning content and influencer efforts across platforms. Collaborated with in-house creative teams, KOLs, and partners to produce high-performing, trend-relevant social assets. Developed streamlined workflows and playbooks for regional teams to scale social content efficiently while maintaining brand integrity.

Marketing Executive (Campaign & Content) at Love, Bonito Indonesia

Developed end-to-end social media strategy; increased Instagram traffic by 30% and grew followers by 54,000. Implemented data-driven approach to optimize social actions; improved Instagram sales conversions from 0.7% to 1.1%. Led end-to-end email marketing for over 80K subscribers; supported and co-led 10+ integrated campaigns and events; created content for Instagram, newsletter, and TikTok; executed localized content plans for Indonesia; conducted post-campaign performance analysis and recommended iterations for future activations.

Social Media Lead at Love, Bonito Global

Led global social media strategy for Love, Bonito across Instagram, Facebook, and TikTok; localized content and campaigns for 5 key markets (Singapore, Malaysia, Philippines, Indonesia, Hong Kong); drove KPIs and ensured brand consistency. Strategized activations to boost community engagement and brand visibility; tracked metrics and optimized content; directed end-to-end campaign planning for BAU and campaigns; collaborated with in-house creative, KOLs, and partners; developed streamlined workflows for regional teams to scale social content efficiently while maintaining brand integrity.

Social Media Lead at Love Bonito Global

Led global social media strategy for Love Bonito Global, managing Instagram (546k followers), Facebook (328k), and TikTok (117k). Acted as the center of excellence for 5 markets (Singapore, Malaysia, Philippines, Indonesia, and Hong Kong) to localize content and campaigns, driving KPIs while ensuring brand consistency. Strategized and led global social media activations to boost community engagement and increase brand visibility. Tracked and analyzed social media metrics, leveraging insights to continuously improve strategies and optimize content effectiveness. Directed end-to-end campaign planning for both BAU and campaigns, aligning content and influencer efforts across platforms. Collaborated with in-house creative, KOLs, and partners to produce high-performing, trend-relevant social assets. Developed streamlined workflows and playbooks for regional teams to scale social content efficiently while maintaining brand integrity.

Marketing Executive (Campaign & Content) at Love, Bonito Indonesia

Developed end-to-end social media strategy, increasing overall Instagram traffic by 30% and growing the company’s Instagram followers by 54,000. Implemented a data-driven approach to optimize social actions, resulting in improved Instagram sales conversions from 0.7% to 1.1%. Led end-to-end email marketing for over 80K subscribers, optimizing content and segmentation to boost engagement and conversions, backed by performance analysis for future strategy. Supported and co-led 10+ integrated campaigns and events, from large-scale sales to branding efforts. Collaborated closely with creative team to develop content for Instagram, Newsletters and TikTok, aligning with brand style and audience. Executed localized content plans for Indonesia ensuring cultural relevance while maintaining regional campaign consistency. Conducted post-campaign performance analysis, using insights to recommend content iterations and improvements for future actions.

Marketing Executive (Campaign & Content) at Love, Bonito Indonesia

Developed end-to-end comprehensive social media strategy, increasing overall Instagram traffic by 30% and growing followers by 54,000. Implemented a data-driven approach to optimize social actions, resulting in Instagram conversions rising from 0.7% to 1.1%. Led end-to-end email marketing for over 80K subscribers, optimizing content and segmentation to boost engagement and conversions, backed by performance analysis for future strategy. Supported and co-led 10+ integrated campaigns and events, collaborating with creative teams to develop content for Instagram, newsletters and TikTok in line with the brand’s visual style. Executed localized content plans for Indonesia, ensuring cultural relevance while maintaining regional campaign consistency. Conducted post-campaign performance analysis and recommended content iterations for future activities.

Social Media Lead at Love, Bonito Global

Led global social media strategy for Love, Bonito across Instagram (546k followers), Facebook (328k), and TikTok (117k). Centered excellence for five markets (Singapore, Malaysia, Philippines, Indonesia, Hong Kong) to localize content and campaigns, driving KPIs and ensuring brand consistency. Strategized activations to boost community engagement and brand visibility. Tracked and analyzed metrics to continuously improve strategies and optimize content effectiveness. Led end-to-end campaign planning for BAU and campaigns, aligning content and influencer efforts across platforms. Collaborated with in-house creative, KOLs, and partners to produce high-performing, trend-relevant social assets. Developed streamlined workflows and playbooks for regional teams to scale social content efficiently while maintaining brand integrity.

Social Media Lead at Love, Bonito Global

Led global social media strategy for platforms including Instagram (546k followers), Facebook (328k), and TikTok (117k). Coordinated localization efforts for five key markets ensuring brand consistency and strategic campaign alignments. Tracked and analyzed social metrics to enhance content effectiveness and led end-to-end campaign planning, including partnerships with creatives and influencers to produce trend-relevant social content. Developed playbooks and workflows for regional teams to scale social content efficiently.

Social Media Lead at Love, Bonito Global

Led global social media strategy for @lovebonito, managing Instagram (546k followers), Facebook (328k), and TikTok (117k). Acted as the center of excellence for 5 key markets (Singapore, Malaysia, Philippines, Indonesia, and Hong Kong) to localize content and campaigns, driving KPIs while ensuring brand consistency. Strategized and led global social media activations to boost community engagement and increase brand visibility. Tracked and analyzed social media metrics, leveraging insights to continuously improve strategies and optimize content effectiveness. Directed end-to-end campaign planning for both BAU and Campaigns, aligning content, and influencer efforts across platforms. Collaborated with in-house creative, KOLs, and partners to produce high-performing, trend-relevant social assets. Developed streamlined workflows and playbooks for regional teams to scale social content efficiently while maintaining brand integrity.

Digital Media Specialist at E-Motion Entertainment

Managed end-to-end social and digital media planning and strategy, including YouTube account management that increased subscribers by 25%. Led social media campaigns promoting music releases that achieved 20 million streams, created tailored content aligned with artist voices, collaborated with management and PR teams for cohesive messaging, and utilized social insights analytics to guide content and campaign refinement.