Hi, I’m Crystal McMoore, a marketing operations and demand generation leader with a passion for building scalable growth systems. Over the past decade, I’ve driven ICP development, lifecycle marketing, and multi-channel demand programs for startups and growth-stage software companies. I excel at turning data into strategy and turning strategy into action, guiding cross-functional teams and external partners to measurable pipeline growth. My approach blends analytical rigor with creative storytelling: I design tailorable experiences in Marketo, Salesforce, HubSpot, and other platforms, then translate complex data into simple, scalable operating rhythms. I thrive in high-growth, high-ambition environments, where moving fast and aligning teams is essential to hit ambitious revenue goals.

Hi, I’m Crystal McMoore, a marketing operations and demand generation leader with a passion for building scalable growth systems. Over the past decade, I’ve driven ICP development, lifecycle marketing, and multi-channel demand programs for startups and growth-stage software companies. I excel at turning data into strategy and turning strategy into action, guiding cross-functional teams and external partners to measurable pipeline growth. My approach blends analytical rigor with creative storytelling: I design tailorable experiences in Marketo, Salesforce, HubSpot, and other platforms, then translate complex data into simple, scalable operating rhythms. I thrive in high-growth, high-ambition environments, where moving fast and aligning teams is essential to hit ambitious revenue goals.

Available to hire

Hi, I’m Crystal McMoore, a marketing operations and demand generation leader with a passion for building scalable growth systems. Over the past decade, I’ve driven ICP development, lifecycle marketing, and multi-channel demand programs for startups and growth-stage software companies. I excel at turning data into strategy and turning strategy into action, guiding cross-functional teams and external partners to measurable pipeline growth.

My approach blends analytical rigor with creative storytelling: I design tailorable experiences in Marketo, Salesforce, HubSpot, and other platforms, then translate complex data into simple, scalable operating rhythms. I thrive in high-growth, high-ambition environments, where moving fast and aligning teams is essential to hit ambitious revenue goals.

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Work Experience

Senior Marketing Automation & Campaign Optimization Manager at FiveTran
March 1, 2024 - Present
Redesigned abandonment and activation workflows with 31 personalized, behavior-driven touchpoints, delivering a 334% relative lift in trial starts. Integrated product usage, firmographic, and industry attributes into Marketo workflows to enable real-time, account-level personalization. Led and mentored team members and external partners, establishing clear operating rhythms and performance expectations.
Global Campaign Marketing Manager at Optimizely
January 1, 2021 - December 31, 2024
Designed and executed multi-channel campaigns aligned to funnel stages, buyer intent, and product usage signals. Conducted A/B and multivariate testing on dynamic content to improve conversion and engagement. Led cross-functional teams and external vendors, ensuring execution to strategic objectives.
Senior Digital Marketing Strategist at Wolters Kluwer
January 1, 2012 - January 1, 2021
Drove consistent year-over-year revenue growth through lifecycle, email, and digital optimization initiatives. Applied behavioral and performance data to refine segmentation and messaging strategies. Supported enterprise-scale campaigns across education, compliance, and software solutions.
Marketing Director at ReliOn Battery
January 1, 2016 - January 1, 2019
Led demand generation, CRO, and UX optimization initiatives across B2B and D2C channels. Increased conversion rates through data-informed experimentation and funnel optimization. Managed cross-functional stakeholders and multichannel execution.
Head of Marketing & Communications / Co-Founder at Norrah Marketing Solutions
January 1, 2016 - January 1, 2021
Developed end-to-end go-to-market and demand strategies for startups and growth-stage organizations. Led ICP development, segmentation strategy, and content alignment across acquisition and nurture programs. Built and managed remote teams and external vendors, aligning execution to strategic objectives. Designed scalable marketing systems that supported sustained pipeline growth. Sold/ exited agency.

Education

Master of Marketing at University of Phoenix
January 11, 2030 - March 19, 2026
Bachelor of Science, Finance at University of Memphis
January 11, 2030 - March 19, 2026
Bachelor of Science, Economics & Mass Communications at Tennessee State University
January 11, 2030 - March 19, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment