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I’m a digital professional with 13+ years of experience in B2B Marketing, spanning Product Marketing, Growth, and Lifecycle strategies in Financial Services, Tech, and e-Commerce. I’ve led teams and driven B2B, B2C, and partner-led go-to-market programs, both in-house and via digital agencies, and I’ve also worked as a consultant on Digital Transformation projects. I focus on understanding the why behind results to drive pipeline, adoption, and revenue impact, and I enjoy turning data into scalable frameworks for continuous optimization. I’m energized by challenges, passionate about developing teams, exploring new technologies, and building solutions that improve efficiency and business outcomes. I’m #teamExcel and I believe feedback is a gift, always seeking ways to elevate performance and impact through collaboration and experimentation.…I’m a digital professional with 13+ years of experience in B2B Marketing, spanning Product Marketing, Growth, and Lifecycle strategies in Financial Services, Tech, and e-Commerce. I’ve led teams and driven B2B, B2C, and partner-led go-to-market programs, both in-house and via digital agencies, and I’ve also worked as a consultant on Digital Transformation projects. I focus on understanding the why behind results to drive pipeline, adoption, and revenue impact, and I enjoy turning data into scalable frameworks for continuous optimization. I’m energized by challenges, passionate about developing teams, exploring new technologies, and building solutions that improve efficiency and business outcomes. I’m #teamExcel and I believe feedback is a gift, always seeking ways to elevate performance and impact through collaboration and experimentation.

Javier Ruda London

Growth Marketer, Marketing Strategist, Content Strategist, +3

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I’m a digital professional with 13+ years of experience in B2B Marketing, spanning Product Marketing, Growth, and Lifecycle strategies in Financial Services, Tech, and e-Commerce. I’ve led teams and driven B2B, B2C, and partner-led go-to-market programs, both in-house and via digital agencies, and I’ve also worked as a consultant on Digital Transformation projects. I focus on understanding the why behind results to drive pipeline, adoption, and revenue impact, and I enjoy turning data into scalable frameworks for continuous optimization. I’m energized by challenges, passionate about developing teams, exploring new technologies, and building solutions that improve efficiency and business outcomes. I’m #teamExcel and I believe feedback is a gift, always seeking ways to elevate performance and impact through collaboration and experimentation.…I’m a digital professional with 13+ years of experience in B2B Marketing, spanning Product Marketing, Growth, and Lifecycle strategies in Financial Services, Tech, and e-Commerce. I’ve led teams and driven B2B, B2C, and partner-led go-to-market programs, both in-house and via digital agencies, and I’ve also worked as a consultant on Digital Transformation projects. I focus on understanding the why behind results to drive pipeline, adoption, and revenue impact, and I enjoy turning data into scalable frameworks for continuous optimization. I’m energized by challenges, passionate about developing teams, exploring new technologies, and building solutions that improve efficiency and business outcomes. I’m #teamExcel and I believe feedback is a gift, always seeking ways to elevate performance and impact through collaboration and experimentation.

Available to hire

I’m a digital professional with 13+ years of experience in B2B Marketing, spanning Product Marketing, Growth, and Lifecycle strategies in Financial Services, Tech, and e-Commerce. I’ve led teams and driven B2B, B2C, and partner-led go-to-market programs, both in-house and via digital agencies, and I’ve also worked as a consultant on Digital Transformation projects. I focus on understanding the why behind results to drive pipeline, adoption, and revenue impact, and I enjoy turning data into scalable frameworks for continuous optimization.

I’m energized by challenges, passionate about developing teams, exploring new technologies, and building solutions that improve efficiency and business outcomes. I’m #teamExcel and I believe feedback is a gift, always seeking ways to elevate performance and impact through collaboration and experimentation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Global Growth & Acquisition Marketing Manager (B2B) at Convera

January 1, 2025 - December 31, 2025

Led global Acquisition & Growth program for the corporate segment, driving demand generation, lead conversion, and revenue contribution; implemented a data-driven, multi-channel strategy to optimize MQL > SQL > SAL pipelines and maximize impact on marketing and sales objectives.

Senior Global Product Marketing Manager (B2B) at Convera

January 1, 2025 - December 31, 2025

Led product marketing and growth initiatives for cross-border payments and FX risk solutions; captured Voice of the Customer to develop clear value propositions and competitive intelligence tools; designed ICP- and buyer-focused multi-channel campaigns for lead generation, prospect engagement, market differentiation, and revenue growth; delivered a corporate playbook and training that significantly boosted sales confidence.

Global Retention & Lifecycle Marketing Manager (B2B) at Convera

March 1, 2024 - December 31, 2024

Led the global retention and growth program, driving customer engagement, accelerating online channel adoption, and reactivating at-risk accounts; developed automated, data-driven email journeys and a scalable lifecycle framework with dashboards for KPI tracking and continuous improvement.

B2B Marketing Manager - Payments, FX & Partnerships (UK) at Western Union Business Solutions (WUBS)

April 1, 2019 - March 31, 2023

Managed regional marketing for UK Payments, FX, and Partnerships; oversaw acquisition and retention campaigns; managed marketing budget and KPI reporting; designed and executed the full customer journey across SEO, inbound, email nurturing, social, paid media, events, webinars, and LinkedIn/Sales Navigator integration; utilized Lush a and Pardot to drive engagement and pipeline.

Account Director - Digital & Performance Marketing at IMC | Digital Agency

December 1, 2016 - December 31, 2018

Led a 10-person cross-functional team (design, copy, web dev, account management); nurtured strong client relationships and onboarded new clients through pitches. Managed multiple projects spanning content production, social & paid media, automation, web/app development, and events for high-profile clients (e.g., Mercedes Benz, Portfolio Personal, Pirelli, Gador).

Digital Strategist (Consultancy) at Encender Comunicación

August 1, 2016 - December 31, 2016

Defined holistic digital transformation strategies for large companies; led app development, CRM integrations, channel strategies, and team operations; researched market trends and tools for marketing optimization.

Lifecycle & Retention Marketing Specialist (Growth) at Globant/Mercado Libre

October 1, 2015 - July 31, 2016

Executed retention and growth strategies for Mercado Libre’s marketplace; built and optimized dynamic, automated triggered programs across the customer lifecycle; supported regional marketing with ad hoc campaigns and events.

Lifecycle & Retention Marketing Specialist (Growth) at Globant / Mercado Libre | e-Commerce

October 1, 2015 - July 31, 2016

Executed retention and growth strategies for Mercado Libre Marketplace (6 million daily visits) as a full-time team member. Created and optimized dynamic, automated triggered programs (Welcome, Cross-Sell, Upsell, Win-back) across the customer lifecycle; supported the regional marketing team with ad hoc campaigns. Proficient in HTML email tools and marketing automation.

B2B Marketing Coordinator - Microsoft Dynamics at Microsoft

October 1, 2013 - October 31, 2015

Managed integrated marketing campaigns for Enterprise, Corporate, and Public Sector accounts; coordinated campaigns and budgets; drove product branding and launches; oversaw partner ecosystems and local/international events.

B2B Marketing Coordinator - Microsoft Dynamics - Enterprise & Corporate & Public Sector at Microsoft

October 1, 2013 - October 1, 2015

Managed and executed integrated marketing campaigns for Enterprise & Corporate accounts and Microsoft Dynamics/Public Sector; coordinated campaigns, budgets, and agency coordination; led lead tracking and reporting; contributed to product branding, industry-specific marketing plans, partner ecosystems, events, and product launches (Windows 10, etc.).

Digital Strategist (Consultancy) at Encender Comunicación | Digital Agency

August 1, 2013 - December 31, 2016

Defined holistic digital transformation strategies for large companies (BNP Paribas Cardif, River Plate, Monsanto). Led app development, CRM integrations, channel strategies (social media, email marketing), and team operations; researched market trends and digital tools for marketing optimization (inbound marketing, social listening, workflows). Deep knowledge of Salesforce Cloud Services required.