Available to hire
I’m Claudia Kircher, a Brand Design Lead and Creative Director with extensive experience in corporate design, branding, and rebranding for national and international companies. I’m specialized in building coherent visual systems and ensuring consistent brand management across print, digital, social media, and spatial applications—turning strategy into strong, usable design outcomes.
I founded Kircher Design in 2005 and have led branding projects from concept to final implementation while collaborating closely with interdisciplinary teams, clients, and external partners. My work includes corporate design and project leadership in environments such as Zurich, Amsterdam, Munich, and Stuttgart, supporting brands like Mercedes-Benz, Siemens, Swisscom, Holcim, Zurich Insurance, and Helvetica.
Also a lot of book covers. Have a look to my website.
Website not available. Sign in: https://www.twine.net/signup
Happy to meet you and work together.
I have free time.
Best regards
Claudia
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
German
Fluent
English
Fluent
French
Advanced
Italian
Advanced
Work Experience
Founder / Designer at KIRCHER DESIGN
December 31, 2024 - December 31, 2024Design Studio for Brand Design; development and coordination of corporate design programs; client collaboration across divisions; packaging and print materials; focus on branding and identity.
Visual Designer at Helvetica Property Investors AG
April 30, 2024 - April 30, 2024Design, coordination and implementation of the corporate design (online & offline) according to CD manuals; execution of free creative work; Art Project – The Matrix of Life by John Vanderbold.
Visual Designer (80%) at Helvetica Property Investors AG
April 30, 2024 - August 15, 2025Design, coordination, and implementation of corporate design both online and offline in accordance with corporate design manuals and free creative work. Led an art project titled 'The Matrix of Life' by John Vanderbold.
Visual Designer at Helvetica Property Investors AG
April 30, 2024 - July 23, 2025Responsible for design, coordination, and implementation within corporate design for online and offline applications, as well as leading creative work including art projects such as The Matrix of Life by John Vanderbold.
Visual Designer at Helvetica Property Investors AG
April 30, 2024 - July 23, 2025Design, coordination, and implementation of corporate design (online & offline) following CD manuals and creative work. Contributed to art projects such as 'The Matrix of Life' by John Vanderbold.
Visual Designer (80%) at Helvetica Property Investors AG
April 1, 2024 - October 19, 2025Design, coordination, and implementation within the corporate design manuals; online & offline identity; contributed to the Art Project “The Matrix of Life” by John Vanderbold.
Visual Designer at Helvetica Property Investors AG
April 1, 2024 - September 15, 2025Design, coordination, and implementation within the corporate design according to CD manuals and free creative work; contributed to the art project The Matrix of Life.
Art, Brand, Communication & Design Lead at KIRCHER DESIGN ZURICH
January 1, 2024 - PresentArt, Brand, and Design services for Zurich-based agency; continuing leadership and design execution with a focus on cohesive identity systems.
Founder and Owner at KIRCHER DESIGN ZURICH
January 1, 2024 - October 27, 2025Art, brand, communication & design agency based in Zurich; leads design projects independently or with collaborators; specializes in art-driven branding and cohesive design language.
Founder & Owner at KIRCHER DESIGN ZURICH
January 1, 2024 - PresentDesign agency based in Zurich specializing in Art, Brand, Communication & Design. Leads strategy, brand programs, and cross-channel design execution for corporate and consumer clients; responsible for client acquisition, project management, and creative direction.
Founder & Owner at KIRCHER DESIGN ZURICH
January 1, 2024 - PresentDesign studio/freelance studio focused on art, brand, communication and design; led corporate design programs for clients across online/offline media and managed collaborations with teams and freelancers.
Founder / Owner at KIRCHER DESIGN
January 1, 2024 - July 23, 2025Design studio offering brand design services, focusing on corporate design programs and collaborating with clients across various sectors including insurance, energy, and banking. Managed corporate design coordination and campaign success.
Owner / Founder at KIRCHER DESIGN ZURICH
January 1, 2024 - PresentDesign agency specializing in art, brand, communication, and design based in Zurich. Providing a wide range of design services to renowned corporate clients and managing cohesive design approaches across projects.
Freelance Designer at Freelance (Switzerland)
December 31, 2022 - December 31, 2022Contributor to multiple Swiss design projects; engaged in corporate design programs, branding, packaging, and print materials for a range of clients.
Freelance Designer and Consultant at Various Agencies in Switzerland and Germany
December 31, 2022 - August 15, 2025Provided freelance design services including corporate design programs, advertising campaigns, web design, print materials, and project leadership. Notable clients included Mercedes-Benz, Smart, Siemens, Zumtobel Staff, Davidoff, WWF, Coca-Cola, and Swisscom.
Corporate Design Manager / Projektverantwortung at Helvetica Property Investors AG
January 1, 2022 - January 1, 2024Verantwortung für Corporate Design sowie Steuerung visueller Kommunikation und interner Abstimmungsprozesse.
Corporate Design Manager / Project Lead at Helvetica Property Investors AG
January 1, 2022 - January 1, 2024Responsible for corporate design as well as the coordination of visual communication and internal alignment processes.
Corporate Design Manager at Helvetica Property Investors AG
January 1, 2022 - January 1, 2024Responsible for corporate design and the management of visual communication and internal alignment processes.
Visual Designer at Helvetica Property Investors AG
January 1, 2022 - April 1, 2024Design, coordination and implementation within the corporate design (online & offline) according to CD manuals; contributed to The Matrix of Life art project by John Vanderbold.
Corporate Design Coordinator and Designer at Zurich Versicherungs-Gesellschaft AG
December 31, 2019 - August 15, 2025Coordinated and implemented corporate design programs across multiple divisions (Global Life, Zurich Connect, Zurich Exclusive, Zurich Pension). Collaborated with internal marketing teams and managed on- and offline design projects. Key achievement: winning the Zurich Life 'Vorsorge Premium' campaign in 2011.
Corporate Designer at Zurich Versicherungs-Gesellschaft AG
December 31, 2019 - July 23, 2025Led corporate design programs both online and offline, adhering to brand CD manuals while offering creative adaptations, collaborating with multiple marketing divisions and winning the Zurich Life ’Vorsorge Premium’ campaign in 2011.
Corporate Design Coordinator & Designer at Zurich Versicherungs-Gesellschaft AG
December 31, 2019 - July 23, 2025Responsible for corporate design programs (on- and offline) for zurich.com and zurich.ch. Coordinated design implementation within corporate design guidelines, collaborating with marketing teams across multiple divisions. Recognized for winning the Zurich Life 'Vorsorge Premium' campaign in 2011.
Corporate Design Project Lead at ENGIE Services AG
December 31, 2017 - August 15, 2025Led the rebranding corporate design from Cofely to ENGIE for the Swiss corporate design based on the existing French corporate design. Collaborated closely with marketing teams, freelancers, and subsidiaries.
Corporate Design Coordinator at ENGIE Services AG
December 31, 2017 - July 23, 2025Managed the Swiss corporate redesign and rebranding project from Cofely to ENGIE, coordinating design efforts with marketing and subsidiary teams to ensure consistent corporate identity implementation.
Corporate Design Project Lead at ENGIE Services AG
December 31, 2017 - July 23, 2025Led rebranding corporate design efforts transitioning from Cofely to ENGIE in Switzerland. Developed, designed, and coordinated Swiss corporate design based on the French version. Collaborated with marketing teams, freelancers, and subsidiaries.
Rebranding - Corporate Design at ENGIE Services AG
January 1, 2015 - January 1, 2017Development, design, and coordination of the Swiss corporate design based on the existing French CD; rebranding from Cofely to ENGIE; collaboration with marketing teams and freelancers.
Brand / CD Designer at ENGIE Services AG (Cofely)
January 1, 2015 - December 31, 2017Rebranding and development of the Swiss corporate design based on the existing French CD; collaboration with marketing teams, freelancers and subsidiary companies.
Corporate Web Designer at Georg Fischer AG
December 31, 2012 - December 31, 2012Corporate web design work for georgfischer.com and related digital properties.
External Freelance Designer at Georg Fischer AG, Schaffhausen
January 1, 2012 - September 15, 2025Corporate Web Design.
Corporate Brand / Web Design at ABN Amro Bank, Zurich
December 31, 2011 - December 31, 2011Corporate Brand USP – Key Visual for the Netherlands & Switzerland; design coordination within the CD and cross-channel projects.
External Freelance Designer – Corporate Design at Holcim (Switzerland) Ltd
December 31, 2011 - December 31, 2011Provided corporate design as an external freelance collaborator; packaging of cement bags, FIFA World Cup South Africa 2010 materials, and related print materials.
Corporate Design Program at Polarofen AG, Frauenfeld
December 31, 2011 - December 31, 2011Corporate Design Program development and implementation.
External Freelance Collaborator – Corporate Design at Holcim (Switzerland) Ltd, Zurich
December 31, 2011 - December 31, 2011Corporate design development; packaging for cement bags; FIFA World Cup South Africa 2010 materials; print materials.
Corporate Brand USP – Key Visual at ABN AMRO Bank, Zurich
December 31, 2011 - October 19, 2025Corporate branding and key visual development for Swiss market aligning with Dutch parent brand identity.
Corporate Design Program Designer at Polarofen AG
December 31, 2011 - October 19, 2025Corporate Design Program development and implementation for Polarofen AG (Frauenfeld).
External Freelance Corporate Designer at Holcim (Switzerland) Ltd
December 31, 2011 - October 19, 2025Corporate design work as external freelance collaborator; packaging of cement bags & FIFA World Cup South Africa 2010; print materials.
External Freelance Corporate Designer at Holcim (Switzerland) Ltd
December 31, 2011 - July 23, 2025Delivered corporate design including packaging for cement bags and related print materials, notably including work during the FIFA World Cup South Africa 2010.
External Freelance Designer at ABN Amro Bank, Zurich
January 1, 2011 - September 15, 2025Corporate Brand USP — Key Visual for the Netherlands & Switzerland.
External Freelance Designer at Polarofen AG, Frauenfeld
January 1, 2011 - September 15, 2025Corporate Design Program.
External Freelance Designer at Holcim (Switzerland) Ltd
January 1, 2011 - September 15, 2025Corporate design work; packaging of cement bags and FIFA World Cup South Africa 2010 print materials.
Corporate Design – Client Projects at Balanx AG, Zurich
December 31, 2010 - December 31, 2010Corporate design work for clients; web and print materials.
Corporate Design Program at IQ PLUS AG, Winterthur
December 31, 2010 - December 31, 2010Corporate Design Program development and implementation.
Corporate Brand Designer at ABN AMRO Bank
January 1, 2010 - December 31, 2010Corporate Brand USP — Key Visual Netherlands & Switzerland.
External Freelance Designer at IQ PLUS AG, Winterthur
January 1, 2010 - September 15, 2025Corporate Design Program.
Graphic Design at Art and Coaching AG, Zurich
December 31, 2008 - December 31, 2008Graphic design for various projects and exhibitions.
External Freelance Designer at Holcim (Switzerland) Ltd
January 1, 2008 - January 1, 2011Corporate design work as an external collaborator; packaging of cement bags & FIFA World Cup South Africa 2010; print materials.
Corporate Design Program Designer at Polarofen AG
January 1, 2008 - December 31, 2011Corporate design program development and implementation.
External Freelance Corporate Designer at Holcim (Switzerland) Ltd
January 1, 2008 - December 31, 2011Corporate design work; packaging of cement bags and FIFA World Cup South Africa 2010; print materials.
Corporate Design Designer at Balanx AG
January 1, 2007 - December 31, 2010Corporate design for clients; long-term collaboration.
Corporate Design (Account Won) at Bina AG, Bischofszell
December 31, 2006 - December 31, 2006Development of corporate design programs for Bina AG (account won).
Corporate Design (Account Winner) at Bina AG, Bischofszell
December 31, 2006 - October 19, 2025Led corporate design program development for Bina AG; brand identity and packaging.
External Freelance Designer at Bina AG, Bischofszell
January 1, 2006 - September 15, 2025Corporate Design (account won).
Rebranding Specialist – Corporate Design at Siemens (Schweiz), Zug
December 31, 2005 - December 31, 2005Rebranding and corporate design initiatives for Siemens Schweiz.
Freelance Designer at Zurich Insurance / Zurich Group (various contracts)
December 31, 2005 - December 31, 2005Corporate design programs and implementations for zurich.com and zurich.ch; cross-divisional collaboration.
Creative Director – Corporate Web Design at Aseantic AG, Biel
December 31, 2005 - December 31, 2005Creative direction for corporate web design; accounts included migrosbank.ch, coop.ch, group.movenpick.com, rado.com.
Corporate Web Design – Creative Director at Siemens (Schweiz), Zug
December 31, 2005 - December 31, 2005Rebranding and corporate web design materials; accounts included migrosbank.ch, coop.ch, group.movenpick.com, rado.com.
Co-founder at The Lemon Company GmbH
December 31, 2005 - December 31, 2005Co-founded Zurich-based design agency; branding and design services; early collaborations including GIN FIZZ textile design and Design Hoch Drei for Mercedes-Benz and Smart.
Corporate Design Programme Lead at Zurich Versicherung
January 1, 2005 - January 1, 2019Leitung und Umsetzung von Corporate-Design-Projekten über verschiedene Business Units. Zusammenarbeit mit Marketing-Teams sowie Steuerung von Kampagnen und Markenauftritten.
Founder & Creative Lead at Kircher Design Zürich
January 1, 2005 - PresentLeitung und Steuerung von Branding- und Corporate-Design-Projekten. Verantwortung für Konzeption und Umsetzung sowie für die Führung von Kunden, Stakeholdern und Projektpartnern.
Corporate Design & Management at Zurich Insurance Company Ltd
January 1, 2005 - January 1, 2019Management and implementation of corporate design projects across various business units. Collaboration with marketing teams and coordination of campaigns and brand appearances.
Founder & Creative Lead at Kircher Design
January 1, 2005 - PresentManagement and execution of branding and corporate design projects. Responsible for concept development, implementation and project leadership in collaboration with clients, internal teams and external partners.
Corporate Design Programme Lead at Zurich Insurance
January 1, 2005 - January 1, 2019Led and implemented corporate design projects across multiple business units. Collaborated with marketing teams and managed campaigns and brand implementation.
Founder & Creative Lead at KIRCHER DESIGN ZURICH
January 1, 2005 - PresentLed and managed branding and corporate design projects, overseeing concept development, execution and leading clients, stakeholders and project partners.
Founder at KIRCHER DESIGN
January 1, 2005 - December 31, 2024Design Studio for Brand Design; development and coordination of corporate design programs for Zurich Insurance, Mercedes-Benz, Smart and other major brands; leadership of a network of collaborators.
Founder & Owner at KIRCHER DESIGN ZURICH
January 1, 2005 - November 20, 2025Design agency based in Zurich, specializing in Art, Brand, Communication & Design. Leads corporate design programs, brand identities, and cross-media design projects for a diverse client base; works independently or with a trusted team of collaborators.
Co-Founder at The Lemon Company GmbH
January 1, 2005 - October 19, 2025Co-founded The Lemon Company GmbH; Zurich-based design and branding activity.
Founder / Owner at KIRCHER DESIGN
January 1, 2005 - PresentDesign Studio focused on Brand Design; developed corporate design programs forZurich Insurance (zurich.com, zurich.ch) and other clients; led cross-functional branding projects across divisions.
Co-Founder at The Lemon Company GmbH
January 1, 2005 - September 15, 2025Co-founded a Zurich-based design agency; provided branding and corporate design services for a diverse range of clients in Switzerland and Germany.
Co-Founder at The Lemon Company GmbH
January 1, 2005 - August 15, 2025Co-founded a creative agency in Zurich offering branding and design services, managing clients and projects from 2000 until 2005 before founding KIRCHER DESIGN.
Founder and Owner at KIRCHER DESIGN ZURICH
January 1, 2005 - PresentFounder and owner of a Zurich-based design studio specialized in art, brand, communication, and design services. Responsibilities include managing projects, designing corporate identities, and collaborating with a range of clients from different industries. Key projects include corporate design programs for major clients such as Zurich Insurance, ENGIE, and various small and mid-sized companies.
Founder and Owner at KIRCHER DESIGN ZURICH
January 1, 2005 - PresentFounder and owner of a Zurich-based design studio specializing in art, brand, communication, and design. Responsible for leading and executing all aspects of corporate design projects, collaborating with various clients including major brands and smaller companies. Focus on cohesive and flexible project execution, independently or with collaborators.
Co-Founder at The Lemon Company GmbH
December 31, 2004 - December 31, 2004Co-founded The Lemon Company GmbH; delivered corporate design and textile design projects (e.g., for GIN FIZZ textile design) and design work for Design Hoch Drei in Stuttgart.
Creative Director – Corporate Web Design at SWA (Swiss Web Academy), Baden
December 31, 2002 - December 31, 2002Corporate web design projects and related training materials.
Corporate Web Design at Swiss Web Academy (SWA), Baden
December 31, 2002 - December 31, 2002Corporate Web Design projects and training materials.
Corporate Design – Client Projects at Georg Fischer AG, Schaffhausen
December 31, 2002 - December 31, 2002Corporate Web Design and related branding work.
Creative Director for Corporate Web Design at Aseantic AG
January 1, 2002 - December 31, 2005Led corporate web design; worked on migrosbank.ch, coop.ch, group.movenpick.com, rado.com.
External Freelance Designer at Siemens (Schweiz), Zug
January 1, 2002 - September 15, 2025Rebranding; Print Materials.
Freelance Designer at Freelance Agencies (Germany)
December 31, 2000 - December 31, 2000Worked with design agencies on corporate design, advertising campaigns, and product branding (e.g., Five-year collaboration for Mercedes-Benz and related brands).
Co-founder at The Lemon Company GmbH
January 1, 2000 - December 31, 2005Co-founded design agency; partnership with Frederick Bietenholz; built brand design studio in Zurich.
Designer / Freelance at Delta Zofingen AG
January 1, 2000 - September 15, 2025Corporate design for Delta Zofingen AG.
Freelance Designer / Agency Consultant at Various (Switzerland 1998–2022)
January 1, 1998 - December 31, 2022Provided corporate design and branding services for Delta Zofingen, Walser, WWF, Coca-Cola and other clients; collaboration with multiple Swiss agencies.
Freelance Designer at Various freelance assignments (Germany)
January 1, 1994 - January 1, 2000Hands-on in-house designer and freelancer; projects for GIN FIZZ textile design and Design Hoch Drei (Stuttgart), Mercedes-Benz, Smart, and other clients; multiple agency collaborations across Germany.
Freelance Designer at Germany-based Freelance Agencies
January 1, 1994 - December 31, 2000Corporate design programs and campaigns for Zumtobel Staff, Siemens (Schweiz), Siemens campaigns and other major brands; long-term collaborations.
Education
Diploma Designer (Dipl. Des. FH) at Pforzheim University, Faculty of Design
January 1, 1987 - December 31, 1992High School Diploma (Abitur) at High School Schwäbisch Gmünd
January 1, 1986 - December 31, 1986Diploma Designer (Dipl. FH) at FHG Pforzheim (Fachhochschule für Gestaltung)
January 1, 1987 - December 31, 1992High School Diploma (Abitur) at Schwäbisch Gmünd, Germany
January 1, 1986 - December 31, 1986Secondary School Certificate (Mittlere Reife) at Realschule Leinzell, Germany
January 1, 1982 - December 31, 1982Diploma Designer (Dipl. Des. FH) at Pforzheim University of Design
January 1, 1987 - January 1, 1992High School Diploma (Abitur) at Schwäbisch Gmünd
January 1, 1986 - January 1, 1986Secondary School Certificate (Mittlere Reife) at Realschule Leinzell
January 1, 1982 - January 1, 1982Diploma Designer (Dipl. Des. FH) – Visual Communication at FHG Pforzheim (Fachhochschule für Gestaltung)
January 1, 1987 - January 1, 1992Diploma Designer (Dipl. FH) in Visual Communication at Fachhochschule für Gestaltung Pforzheim (FHG Pforzheim)
January 1, 1987 - December 31, 1992Diploma Designer (Dipl. FH) in Visual Communication at Fachhochschule für Gestaltung, Pforzheim (FHG Pforzheim)
January 1, 1987 - December 31, 1992High School Diploma (Abitur) at Schwäbisch Gmünd, Germany
January 1, 1986 - December 31, 1986Secondary School Certificate (Mittlere Reife) at Realschule Leinzell, Germany
January 1, 1982 - December 31, 1982Continuing Education at Various courses in photography, InDesign, 3D, and related fields
January 1, 1998 - October 27, 2025Diploma Designer (Dipl. FH) at Pforzheim University (FHG Pforzheim)
January 1, 1987 - January 1, 1992Diploma Designer (Dipl. FH) at Fachhochschule Pforzheim (FHG Pforzheim) – Design
January 1, 1987 - December 31, 1992Diploma Designer (Dipl. FH) at Fachhochschule für Gestaltung, Pforzheim University
January 1, 1987 - January 1, 1992Degree in Design (FH) at Pforzheim University
January 11, 2030 - April 21, 2026Dipl. Designerin FH at Hochschule Pforzheim
January 11, 2030 - May 26, 2026Degree in Design (FH) at Pforzheim University
January 11, 2030 - August 19, 2026Dipl. Designerin FH at Hochschule Pforzheim
January 11, 2030 - August 19, 2026Degree in Design (FH) at Pforzheim University
January 11, 2030 - August 19, 2026Dipl. Designerin FH at Hochschule Pforzheim
January 11, 2030 - September 1, 2026Dipl. Designerin FH at Hochschule Pforzheim
January 11, 2030 - September 1, 2026Qualifications
Photography and InDesign courses
January 1, 1998 - July 23, 20253D course at ZHdK (Zurich University of the Arts)
January 11, 2030 - July 23, 2025Participation in marketing and art trade fairs and competitions
January 1, 1998 - July 23, 2025Alan Lowen – Art of Being annual training
January 11, 2030 - July 23, 2025FoPhotography and InDesign courses
January 1, 1998 - December 31, 19983D course at ZHdK (Zurich University of the Arts)
January 1, 1998 - December 31, 1998Forum Form und Farbe, Germany
January 1, 1998 - December 31, 1998London Design Festival
January 1, 1998 - December 31, 1998Venice Biennale – Art and Architecture
January 1, 1998 - December 31, 1998Alan Lowen – Art of Being (annual training)
January 1, 1998 - December 31, 1998Diploma Designer (Dipl. Des. FH)
January 1, 1992 - August 15, 20253D course
January 11, 2030 - September 15, 2025FoPhotography and InDesign courses
January 11, 2030 - September 15, 2025Forum Form und Farbe (Germany)
January 11, 2030 - September 15, 2025London Design Festival participation
January 11, 2030 - September 15, 2025Diploma Designer (Dipl. FH)
January 1, 1987 - December 31, 1992Diploma Designer (Dipl. FH) in Visual Communication
January 1, 1987 - December 31, 1992High School Diploma (Abitur)
January 1, 1986 - December 31, 1986Secondary School Certificate (Mittlere Reife)
January 1, 1982 - December 31, 1982Continuing Education
January 1, 1998 - October 27, 2025Diploma Designer (Dipl. FH)
January 1, 1987 - January 1, 1992Diploma Designer (Dipl. FH)
January 1, 1987 - December 31, 1992Diploma Designer (Dipl. FH)
January 1, 1987 - January 1, 1992Industry Experience
Professional Services, Financial Services, Consumer Goods, Energy & Utilities, Retail, Real Estate & Construction, Manufacturing, Software & Internet, Media & Entertainment, Education, Healthcare, Telecommunications, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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