Available to hire
Hello, I’m Claudia Kircher, a multidisciplinary designer with a Diplom Designer (Dipl. FH) and decades of hands-on experience shaping art, brand, and corporate communication for global brands and Swiss companies alike. I’ve led KIRCHER DESIGN ZURICH since 2005, specializing in Art, Brand, and Design, and I work flexibly—independently, in-house, or with a trusted team of collaborators to deliver cohesive identities and design systems for both online and offline media.
Throughout my career I’ve collaborated with Mercedes-Benz, Zurich Insurance, ENGIE, and many others, building strong corporate design programs and memorable brand experiences. I co-founded The Lemon Company GmbH in 2000 and have remained active in the Swiss design scene, guiding interns and pursuing ongoing education, exhibitions, and ambitious design projects.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
German
Fluent
English
Advanced
French
Advanced
Italian
Advanced
Work Experience
Founder and Owner at KIRCHER DESIGN ZURICH
January 1, 2005 - PresentFounder and owner of a Zurich-based design studio specializing in art, brand, communication, and design. Responsible for leading and executing all aspects of corporate design projects, collaborating with various clients including major brands and smaller companies. Focus on cohesive and flexible project execution, independently or with collaborators.
Visual Designer at Helvetica Property Investors AG
April 30, 2024 - July 23, 2025Design, coordination, and implementation of corporate design (online & offline) following CD manuals and creative work. Contributed to art projects such as 'The Matrix of Life' by John Vanderbold.
Corporate Design Coordinator & Designer at Zurich Versicherungs-Gesellschaft AG
December 31, 2019 - July 23, 2025Responsible for corporate design programs (on- and offline) for zurich.com and zurich.ch. Coordinated design implementation within corporate design guidelines, collaborating with marketing teams across multiple divisions. Recognized for winning the Zurich Life 'Vorsorge Premium' campaign in 2011.
Corporate Design Project Lead at ENGIE Services AG
December 31, 2017 - July 23, 2025Led rebranding corporate design efforts transitioning from Cofely to ENGIE in Switzerland. Developed, designed, and coordinated Swiss corporate design based on the French version. Collaborated with marketing teams, freelancers, and subsidiaries.
External Freelance Corporate Designer at Holcim (Switzerland) Ltd
December 31, 2011 - July 23, 2025Delivered corporate design including packaging for cement bags and related print materials, notably including work during the FIFA World Cup South Africa 2010.
Owner / Founder at KIRCHER DESIGN ZURICH
January 1, 2024 - PresentDesign agency specializing in art, brand, communication, and design based in Zurich. Providing a wide range of design services to renowned corporate clients and managing cohesive design approaches across projects.
Visual Designer at Helvetica Property Investors AG
April 30, 2024 - July 23, 2025Responsible for design, coordination, and implementation within corporate design for online and offline applications, as well as leading creative work including art projects such as The Matrix of Life by John Vanderbold.
Founder / Owner at KIRCHER DESIGN
January 1, 2024 - July 23, 2025Design studio offering brand design services, focusing on corporate design programs and collaborating with clients across various sectors including insurance, energy, and banking. Managed corporate design coordination and campaign success.
Corporate Designer at Zurich Versicherungs-Gesellschaft AG
December 31, 2019 - July 23, 2025Led corporate design programs both online and offline, adhering to brand CD manuals while offering creative adaptations, collaborating with multiple marketing divisions and winning the Zurich Life ’Vorsorge Premium’ campaign in 2011.
Corporate Design Coordinator at ENGIE Services AG
December 31, 2017 - July 23, 2025Managed the Swiss corporate redesign and rebranding project from Cofely to ENGIE, coordinating design efforts with marketing and subsidiary teams to ensure consistent corporate identity implementation.
Founder and Owner at KIRCHER DESIGN ZURICH
January 1, 2005 - PresentFounder and owner of a Zurich-based design studio specialized in art, brand, communication, and design services. Responsibilities include managing projects, designing corporate identities, and collaborating with a range of clients from different industries. Key projects include corporate design programs for major clients such as Zurich Insurance, ENGIE, and various small and mid-sized companies.
Visual Designer (80%) at Helvetica Property Investors AG
April 30, 2024 - August 15, 2025Design, coordination, and implementation of corporate design both online and offline in accordance with corporate design manuals and free creative work. Led an art project titled 'The Matrix of Life' by John Vanderbold.
Corporate Design Coordinator and Designer at Zurich Versicherungs-Gesellschaft AG
December 31, 2019 - August 15, 2025Coordinated and implemented corporate design programs across multiple divisions (Global Life, Zurich Connect, Zurich Exclusive, Zurich Pension). Collaborated with internal marketing teams and managed on- and offline design projects. Key achievement: winning the Zurich Life 'Vorsorge Premium' campaign in 2011.
Corporate Design Project Lead at ENGIE Services AG
December 31, 2017 - August 15, 2025Led the rebranding corporate design from Cofely to ENGIE for the Swiss corporate design based on the existing French corporate design. Collaborated closely with marketing teams, freelancers, and subsidiaries.
Freelance Designer and Consultant at Various Agencies in Switzerland and Germany
December 31, 2022 - August 15, 2025Provided freelance design services including corporate design programs, advertising campaigns, web design, print materials, and project leadership. Notable clients included Mercedes-Benz, Smart, Siemens, Zumtobel Staff, Davidoff, WWF, Coca-Cola, and Swisscom.
Co-Founder at The Lemon Company GmbH
January 1, 2005 - August 15, 2025Co-founded a creative agency in Zurich offering branding and design services, managing clients and projects from 2000 until 2005 before founding KIRCHER DESIGN.
Founder & Owner at KIRCHER DESIGN ZURICH
January 1, 2024 - PresentDesign studio/freelance studio focused on art, brand, communication and design; led corporate design programs for clients across online/offline media and managed collaborations with teams and freelancers.
Visual Designer at Helvetica Property Investors AG
April 1, 2024 - September 15, 2025Design, coordination, and implementation within the corporate design according to CD manuals and free creative work; contributed to the art project The Matrix of Life.
Co-Founder at The Lemon Company GmbH
January 1, 2005 - September 15, 2025Co-founded a Zurich-based design agency; provided branding and corporate design services for a diverse range of clients in Switzerland and Germany.
External Freelance Designer at Holcim (Switzerland) Ltd
January 1, 2011 - September 15, 2025Corporate design work; packaging of cement bags and FIFA World Cup South Africa 2010 print materials.
External Freelance Designer at Polarofen AG, Frauenfeld
January 1, 2011 - September 15, 2025Corporate Design Program.
External Freelance Designer at ABN Amro Bank, Zurich
January 1, 2011 - September 15, 2025Corporate Brand USP — Key Visual for the Netherlands & Switzerland.
External Freelance Designer at Georg Fischer AG, Schaffhausen
January 1, 2012 - September 15, 2025Corporate Web Design.
External Freelance Designer at IQ PLUS AG, Winterthur
January 1, 2010 - September 15, 2025Corporate Design Program.
External Freelance Designer at Bina AG, Bischofszell
January 1, 2006 - September 15, 2025Corporate Design (account won).
External Freelance Designer at Siemens (Schweiz), Zug
January 1, 2002 - September 15, 2025Rebranding; Print Materials.
Designer / Freelance at Delta Zofingen AG
January 1, 2000 - September 15, 2025Corporate design for Delta Zofingen AG.
Founder & Owner at KIRCHER DESIGN ZURICH
January 1, 2024 - PresentDesign agency based in Zurich specializing in Art, Brand, Communication & Design. Leads strategy, brand programs, and cross-channel design execution for corporate and consumer clients; responsible for client acquisition, project management, and creative direction.
Visual Designer (80%) at Helvetica Property Investors AG
April 1, 2024 - October 19, 2025Design, coordination, and implementation within the corporate design manuals; online & offline identity; contributed to the Art Project “The Matrix of Life” by John Vanderbold.
Founder / Owner at KIRCHER DESIGN
January 1, 2005 - PresentDesign Studio focused on Brand Design; developed corporate design programs forZurich Insurance (zurich.com, zurich.ch) and other clients; led cross-functional branding projects across divisions.
External Freelance Corporate Designer at Holcim (Switzerland) Ltd
December 31, 2011 - October 19, 2025Corporate design work as external freelance collaborator; packaging of cement bags & FIFA World Cup South Africa 2010; print materials.
Corporate Design Program Designer at Polarofen AG
December 31, 2011 - October 19, 2025Corporate Design Program development and implementation for Polarofen AG (Frauenfeld).
Corporate Brand USP – Key Visual at ABN AMRO Bank, Zurich
December 31, 2011 - October 19, 2025Corporate branding and key visual development for Swiss market aligning with Dutch parent brand identity.
Corporate Design (Account Winner) at Bina AG, Bischofszell
December 31, 2006 - October 19, 2025Led corporate design program development for Bina AG; brand identity and packaging.
Co-Founder at The Lemon Company GmbH
January 1, 2005 - October 19, 2025Co-founded The Lemon Company GmbH; Zurich-based design and branding activity.
Founder and Owner at KIRCHER DESIGN ZURICH
January 1, 2024 - October 27, 2025Art, brand, communication & design agency based in Zurich; leads design projects independently or with collaborators; specializes in art-driven branding and cohesive design language.
Visual Designer at Helvetica Property Investors AG
April 30, 2024 - April 30, 2024Design, coordination and implementation of the corporate design (online & offline) according to CD manuals; execution of free creative work; Art Project – The Matrix of Life by John Vanderbold.
Founder / Designer at KIRCHER DESIGN
December 31, 2024 - December 31, 2024Design Studio for Brand Design; development and coordination of corporate design programs; client collaboration across divisions; packaging and print materials; focus on branding and identity.
Co-founder at The Lemon Company GmbH
December 31, 2005 - December 31, 2005Co-founded Zurich-based design agency; branding and design services; early collaborations including GIN FIZZ textile design and Design Hoch Drei for Mercedes-Benz and Smart.
Freelance Designer at Freelance (Switzerland)
December 31, 2022 - December 31, 2022Contributor to multiple Swiss design projects; engaged in corporate design programs, branding, packaging, and print materials for a range of clients.
Freelance Designer at Freelance Agencies (Germany)
December 31, 2000 - December 31, 2000Worked with design agencies on corporate design, advertising campaigns, and product branding (e.g., Five-year collaboration for Mercedes-Benz and related brands).
External Freelance Collaborator – Corporate Design at Holcim (Switzerland) Ltd, Zurich
December 31, 2011 - December 31, 2011Corporate design development; packaging for cement bags; FIFA World Cup South Africa 2010 materials; print materials.
Corporate Design Program at Polarofen AG, Frauenfeld
December 31, 2011 - December 31, 2011Corporate Design Program development and implementation.
Corporate Web Design – Creative Director at Siemens (Schweiz), Zug
December 31, 2005 - December 31, 2005Rebranding and corporate web design materials; accounts included migrosbank.ch, coop.ch, group.movenpick.com, rado.com.
Corporate Design Program at IQ PLUS AG, Winterthur
December 31, 2010 - December 31, 2010Corporate Design Program development and implementation.
Corporate Design – Client Projects at Balanx AG, Zurich
December 31, 2010 - December 31, 2010Corporate design work for clients; web and print materials.
Corporate Design – Client Projects at Georg Fischer AG, Schaffhausen
December 31, 2002 - December 31, 2002Corporate Web Design and related branding work.
Graphic Design at Art and Coaching AG, Zurich
December 31, 2008 - December 31, 2008Graphic design for various projects and exhibitions.
Creative Director – Corporate Web Design at Aseantic AG, Biel
December 31, 2005 - December 31, 2005Creative direction for corporate web design; accounts included migrosbank.ch, coop.ch, group.movenpick.com, rado.com.
Corporate Web Design at Swiss Web Academy (SWA), Baden
December 31, 2002 - December 31, 2002Corporate Web Design projects and training materials.
Freelance Designer at Zurich Insurance / Zurich Group (various contracts)
December 31, 2005 - December 31, 2005Corporate design programs and implementations for zurich.com and zurich.ch; cross-divisional collaboration.
Founder & Owner at KIRCHER DESIGN ZURICH
January 1, 2005 - November 20, 2025Design agency based in Zurich, specializing in Art, Brand, Communication & Design. Leads corporate design programs, brand identities, and cross-media design projects for a diverse client base; works independently or with a trusted team of collaborators.
Co-Founder at The Lemon Company GmbH
December 31, 2004 - December 31, 2004Co-founded The Lemon Company GmbH; delivered corporate design and textile design projects (e.g., for GIN FIZZ textile design) and design work for Design Hoch Drei in Stuttgart.
External Freelance Designer – Corporate Design at Holcim (Switzerland) Ltd
December 31, 2011 - December 31, 2011Provided corporate design as an external freelance collaborator; packaging of cement bags, FIFA World Cup South Africa 2010 materials, and related print materials.
Corporate Web Designer at Georg Fischer AG
December 31, 2012 - December 31, 2012Corporate web design work for georgfischer.com and related digital properties.
Corporate Brand / Web Design at ABN Amro Bank, Zurich
December 31, 2011 - December 31, 2011Corporate Brand USP – Key Visual for the Netherlands & Switzerland; design coordination within the CD and cross-channel projects.
Rebranding Specialist – Corporate Design at Siemens (Schweiz), Zug
December 31, 2005 - December 31, 2005Rebranding and corporate design initiatives for Siemens Schweiz.
Corporate Design (Account Won) at Bina AG, Bischofszell
December 31, 2006 - December 31, 2006Development of corporate design programs for Bina AG (account won).
Creative Director – Corporate Web Design at SWA (Swiss Web Academy), Baden
December 31, 2002 - December 31, 2002Corporate web design projects and related training materials.
Visual Designer at Helvetica Property Investors AG
January 1, 2022 - April 1, 2024Design, coordination and implementation within the corporate design (online & offline) according to CD manuals; contributed to The Matrix of Life art project by John Vanderbold.
Founder at KIRCHER DESIGN
January 1, 2005 - December 31, 2024Design Studio for Brand Design; development and coordination of corporate design programs for Zurich Insurance, Mercedes-Benz, Smart and other major brands; leadership of a network of collaborators.
Brand / CD Designer at ENGIE Services AG (Cofely)
January 1, 2015 - December 31, 2017Rebranding and development of the Swiss corporate design based on the existing French CD; collaboration with marketing teams, freelancers and subsidiary companies.
External Freelance Corporate Designer at Holcim (Switzerland) Ltd
January 1, 2008 - December 31, 2011Corporate design work; packaging of cement bags and FIFA World Cup South Africa 2010; print materials.
Corporate Design Program Designer at Polarofen AG
January 1, 2008 - December 31, 2011Corporate design program development and implementation.
Corporate Brand Designer at ABN AMRO Bank
January 1, 2010 - December 31, 2010Corporate Brand USP — Key Visual Netherlands & Switzerland.
Corporate Design Designer at Balanx AG
January 1, 2007 - December 31, 2010Corporate design for clients; long-term collaboration.
Creative Director for Corporate Web Design at Aseantic AG
January 1, 2002 - December 31, 2005Led corporate web design; worked on migrosbank.ch, coop.ch, group.movenpick.com, rado.com.
Co-founder at The Lemon Company GmbH
January 1, 2000 - December 31, 2005Co-founded design agency; partnership with Frederick Bietenholz; built brand design studio in Zurich.
Freelance Designer / Agency Consultant at Various (Switzerland 1998–2022)
January 1, 1998 - December 31, 2022Provided corporate design and branding services for Delta Zofingen, Walser, WWF, Coca-Cola and other clients; collaboration with multiple Swiss agencies.
Freelance Designer at Germany-based Freelance Agencies
January 1, 1994 - December 31, 2000Corporate design programs and campaigns for Zumtobel Staff, Siemens (Schweiz), Siemens campaigns and other major brands; long-term collaborations.
Art, Brand, Communication & Design Lead at KIRCHER DESIGN ZURICH
January 1, 2024 - PresentArt, Brand, and Design services for Zurich-based agency; continuing leadership and design execution with a focus on cohesive identity systems.
Freelance Designer at Various freelance assignments (Germany)
January 1, 1994 - January 1, 2000Hands-on in-house designer and freelancer; projects for GIN FIZZ textile design and Design Hoch Drei (Stuttgart), Mercedes-Benz, Smart, and other clients; multiple agency collaborations across Germany.
External Freelance Designer at Holcim (Switzerland) Ltd
January 1, 2008 - January 1, 2011Corporate design work as an external collaborator; packaging of cement bags & FIFA World Cup South Africa 2010; print materials.
Rebranding - Corporate Design at ENGIE Services AG
January 1, 2015 - January 1, 2017Development, design, and coordination of the Swiss corporate design based on the existing French CD; rebranding from Cofely to ENGIE; collaboration with marketing teams and freelancers.
Education
Diploma Designer (Dipl. Des. FH) at Pforzheim University, Faculty of Design
January 1, 1987 - December 31, 1992High School Diploma (Abitur) at High School Schwäbisch Gmünd
January 1, 1986 - December 31, 1986Diploma Designer (Dipl. FH) at FHG Pforzheim (Fachhochschule für Gestaltung)
January 1, 1987 - December 31, 1992High School Diploma (Abitur) at Schwäbisch Gmünd, Germany
January 1, 1986 - December 31, 1986Secondary School Certificate (Mittlere Reife) at Realschule Leinzell, Germany
January 1, 1982 - December 31, 1982Diploma Designer (Dipl. Des. FH) at Pforzheim University of Design
January 1, 1987 - January 1, 1992High School Diploma (Abitur) at Schwäbisch Gmünd
January 1, 1986 - January 1, 1986Secondary School Certificate (Mittlere Reife) at Realschule Leinzell
January 1, 1982 - January 1, 1982Diploma Designer (Dipl. Des. FH) – Visual Communication at FHG Pforzheim (Fachhochschule für Gestaltung)
January 1, 1987 - January 1, 1992Diploma Designer (Dipl. FH) in Visual Communication at Fachhochschule für Gestaltung Pforzheim (FHG Pforzheim)
January 1, 1987 - December 31, 1992Diploma Designer (Dipl. FH) in Visual Communication at Fachhochschule für Gestaltung, Pforzheim (FHG Pforzheim)
January 1, 1987 - December 31, 1992High School Diploma (Abitur) at Schwäbisch Gmünd, Germany
January 1, 1986 - December 31, 1986Secondary School Certificate (Mittlere Reife) at Realschule Leinzell, Germany
January 1, 1982 - December 31, 1982Continuing Education at Various courses in photography, InDesign, 3D, and related fields
January 1, 1998 - October 27, 2025Diploma Designer (Dipl. FH) at Pforzheim University (FHG Pforzheim)
January 1, 1987 - January 1, 1992Diploma Designer (Dipl. FH) at Fachhochschule Pforzheim (FHG Pforzheim) – Design
January 1, 1987 - December 31, 1992Diploma Designer (Dipl. FH) at Fachhochschule für Gestaltung, Pforzheim University
January 1, 1987 - January 1, 1992Qualifications
Photography and InDesign courses
January 1, 1998 - July 23, 20253D course at ZHdK (Zurich University of the Arts)
January 11, 2030 - July 23, 2025Participation in marketing and art trade fairs and competitions
January 1, 1998 - July 23, 2025Alan Lowen – Art of Being annual training
January 11, 2030 - July 23, 2025FoPhotography and InDesign courses
January 1, 1998 - December 31, 19983D course at ZHdK (Zurich University of the Arts)
January 1, 1998 - December 31, 1998Forum Form und Farbe, Germany
January 1, 1998 - December 31, 1998London Design Festival
January 1, 1998 - December 31, 1998Venice Biennale – Art and Architecture
January 1, 1998 - December 31, 1998Alan Lowen – Art of Being (annual training)
January 1, 1998 - December 31, 1998Diploma Designer (Dipl. Des. FH)
January 1, 1992 - August 15, 20253D course
January 11, 2030 - September 15, 2025FoPhotography and InDesign courses
January 11, 2030 - September 15, 2025Forum Form und Farbe (Germany)
January 11, 2030 - September 15, 2025London Design Festival participation
January 11, 2030 - September 15, 2025Diploma Designer (Dipl. FH)
January 1, 1987 - December 31, 1992Diploma Designer (Dipl. FH) in Visual Communication
January 1, 1987 - December 31, 1992High School Diploma (Abitur)
January 1, 1986 - December 31, 1986Secondary School Certificate (Mittlere Reife)
January 1, 1982 - December 31, 1982Continuing Education
January 1, 1998 - October 27, 2025Diploma Designer (Dipl. FH)
January 1, 1987 - January 1, 1992Diploma Designer (Dipl. FH)
January 1, 1987 - December 31, 1992Diploma Designer (Dipl. FH)
January 1, 1987 - January 1, 1992Industry Experience
Professional Services, Financial Services, Consumer Goods, Energy & Utilities, Retail, Real Estate & Construction, Manufacturing, Software & Internet, Media & Entertainment, Education, Healthcare
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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