Available to hire
I am Camillia, a creative director and editorial lead with 7+ years of experience building creative concepts, managing social media, directing shoots, and leading design-driven storytelling across luxury, fashion, and digital media. I transform brand visions into cohesive, high-impact creative ecosystems, lead multidisciplinary teams, and elevate brand presence through design excellence and cultural insight. I continuously explore innovative tools to stay cutting-edge and deliver exceptional visuals and experiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Arabic
Beginner
French
Beginner
Spanish; Castilian
Beginner
Work Experience
Founder and Editor at Cake The Mag
May 1, 2024 - PresentLaunched a digital magazine celebrating fashion, beauty, art, food, and music in the Middle East and North Africa. Responsibilities include creating content concepts, directing shoots, interviewing talents, managing SEO, and overseeing social media and the website. Built the publication’s voice, visuals, and editorial calendar, emphasizing cultural diversity and regional innovation.
Creative Producer at Dose of Emirates
January 1, 2024 - PresentLead the ideation and development of content strategy for short-form and long-form videos; conceptualize creative ideas for production; oversee production processes; coordinate with project managers; build and guide a production team; leverage audience insights to refine content distribution and trends.
Social and Editorial Lead at HYPEBEAST Arabia
January 1, 2024 - September 16, 2025Launched and led HYPEBEAST Arabia as the founding content lead. Built regional social media strategy, identified talents and brands, conducted interviews, and produced on-ground coverage for BRED Abu Dhabi 2023 and 2024, including artist interviews, performances, brand installations/curations, and event visuals. Moderated panels with partners and crafted regional narratives for HYPEBEAST and Hypebae.
Junior Creative at StickyGinger
January 1, 2021 - September 16, 2025Creative direction for photo and video content; campaign conceptualization and storyboarding; influencer seeding conceptualization; social media management; collaboration with clients including Adidas, New Balance, Levi’s, Vida Hotels and Resorts, and more.
Brand Associate at Insignia Worldwide
January 1, 2019 - September 16, 2025Campaign planning across pre-launch, launch, and post-launch phases; public relations; marketing plan generation; project management; social media strategy and campaign creation; social media management for a portfolio including The St. Regis Maldives Vommuli Resort, Meydan, Bab Al Shams, Sweid & Sweid, LUX* Resorts, Habtoor Palace, and Al Faisaliah Hotel & Al Khozama.
Production Intern and Assistant at Savoir Flair
January 1, 2016 - September 16, 2025Worked with the Head of Content and Editor-in-Chief to produce shoots for luxury brands; production assistant for photoshoots and videoshoots; creative conceptualisation and direction; studio arrangements; influencer identification; social media content assistance; Halo Studio direction and Instagram stories (e.g., #MakeupMonday).
Founder and Editor at Cake The Mag
May 1, 2024 - PresentLaunched in May 2024, the digital magazine is a cultural movement celebrating fashion, beauty, art, food, and music in the Middle East and North Africa. Cake is dedicated to showcasing the diversity, creativity, and innovation that define the region’s landscape. Responsibilities included content creation, shoot concepts, directing shoots, talent collaboration, interviews, SEO, and managing social media and website.
Creative Producer at Dose of Emirates
January 1, 2024 - PresentLead ideation and development of content strategy; conceptualize ideas for short-form and long-form videos; oversee production; build and lead a production team; guide editors and social media manager; stay on top of trends in content creation and distribution.
Social and Editorial Lead at HYPEBEAST Arabia
January 1, 2024 - September 16, 2025Launched and led the regional platform, built social media strategy, identified talents and brands from the region, conducted interviews with talents and brands, and produced on-ground content including BRED Abu Dhabi 2023 and 2024 coverage.
Junior Creative at StickyGinger
January 1, 2021 - September 16, 2025Creative roles including concept development, shot direction, and content creation.
Brand Associate at Insignia Worldwide
January 1, 2019 - September 16, 2025Campaign planning (pre-launch, launch, post-launch); marketing plan generation; project management; social media strategy and campaign creation.
Production Intern and Assistant at Savoir Flair
January 1, 2016 - September 16, 2025Production assistant for shoots; creative conceptualisation; studio arrangements; influencer identification; content research and development; Instagram stories series, Halo Studio tasks, direction and content creation.
Founder and Editor at Cake The Mag
January 1, 2024 - PresentLaunched a digital magazine celebrating fashion, beauty, art, food, and music in the Middle East and North Africa. Responsibilities included creating content, directing shoots, identifying talent for collaborations, interviewing talents, managing SEO, and overseeing social media @cakethemag and the website.
Creative Producer at Dose of Emirates
January 1, 2024 - PresentLead ideation and development of content strategy for @ doseofemirates; conceptualize short-form and long-form videos; oversee all aspects of production; coordinate with project manager; build and lead a production team; provide guidance to editors and social media manager; stay on top of trends in content creation; use audience insights to refine content.
Social and Editorial Lead at HYPEBEAST Arabia
January 1, 2024 - September 16, 2025Launched and built the @hypebeastarabia presence; crafted social media strategy; identified regional talents and brands; conducted talent and brand interviews; served as regional editor for HYPEBEAST and Hypebae; created on-ground video content for BRED Abu Dhabi (2023, 2024), including artist interviews, performances, brand installations/curations, and more.
Junior Creative at StickyGinger
January 1, 2021 - September 16, 2025Creative direction for photo and video content; campaign conceptualization; storyboarding; influencer seeding conceptualization; social media management; content creation; graphic design; video editing.
Brand Enrichment Associate at Insignia Worldwide
January 1, 2019 - September 16, 2025Campaign planning (pre-launch, launch, post-launch); public relations; marketing plan generation; project management; social media strategy and campaign creation; social media management.
Intern / Production Assistant at Savoir Flair
January 1, 2016 - September 16, 2025Worked with Head of Content and Editor-in-Chief to produce shoots for luxury brands; production assistant for photoshoots and videoshoots; creative conceptualization; studio arrangements; influencer identification; social media content support; website backend organization.
Intern at Savoir Flair
January 1, 2016 - September 16, 2025Supported content creation and shoot production; assisted with Instagram Stories series, #MakeupMonday; Halo Studio direction; social media account management.
Founder and Editor at Cake The Mag
January 1, 2024 - PresentFounded a digital magazine celebrating fashion, beauty, art, food, and music in the Middle East and North Africa. Responsibilities included creating content, conceptualizing shoots, directing shoots, identifying talent for collaborations, interviewing talents, managing SEO, and overseeing social media accounts and website design/management.
Creative Producer at Dose of Emirates
January 1, 2024 - PresentLead ideation and development of content strategy for @doseofemirates. Conceptualize short-form and long-form video ideas, oversee all production, coordinate with project manager, build and lead a production team, guide editors, stay on trend, and drive content creation and distribution.
Social and Editorial Lead at HYPEBEAST Arabia
January 1, 2024 - September 16, 2025Launched and built the @hypebeastarabia platform. Developed social media strategy, identified regional talents and brands, conducted interviews, and produced regional content. Served as regional editor for HYPEBEAST/Hypebae and created on-ground video content for events like BRED Abu Dhabi 2023 and 2024.
Junior Creative at StickyGinger
January 1, 2021 - September 16, 2025Creative direction for photo and video content, campaign conceptualisation, storyboarding, influencer seeding conceptualisation, social media management, and content creation.
Brand Enrichment Associate at Insignia Worldwide
January 1, 2019 - September 16, 2025Campaign planning (pre-launch, launch, post-launch), public relations, marketing plan generation, project management, and social media strategy/campaign execution for a portfolio of luxury and hospitality clients.
Intern at Savoir Flair
January 1, 2016 - September 16, 2025Worked with Head of Content and Founder/Editor-in Chief to produce shoots for luxury brands; production assistant for photoshoots/videoshoots; creative conceptualisation; studio arrangements; influencer identification; social media content assistance; research and development; website backend organization.
Founder and Editor at Cake The Mag
May 1, 2024 - PresentLaunched and currently leading a digital magazine celebrating fashion, beauty, art, food, and music in the Middle East and North Africa. Responsibilities include creating content, directing shoots, identifying talent for collaborative work, interviewing talents, managing SEO, and overseeing social media and website design/management.
Creative Producer at Dose of Emirates
January 1, 2024 - PresentLead the ideation and development of content strategy, conceptualize creative ideas for short-form and long-form videos, oversee all production aspects, coordinate with project manager, build and lead a production team, and provide guidance to editors and social media managers. Stay on top of trends and refine content based on audience insights.
Social and Editorial Lead at HYPEBEAST Arabia
January 1, 2024 - September 30, 2025Launched and built out @hypebeastarabia, developed social media strategy, identified regional talents and brands, conducted interviews, and served as regional editor for HYPEBEAST and Hypebae. Produced on-ground content for BRED Abu Dhabi 2023 and 2024, including artist interviews, performances, brand installations/curations, and more; moderated panels with New Balance and THAT Concept Store Dubai Tourism.
Junior Creative at StickyGinger
January 1, 2021 - September 30, 2025Creative direction for photo and video content; campaign conceptualization, storyboarding; influencer seeding conceptualization; social media management.
Brand Associate at Insignia Worldwide
January 1, 2019 - September 30, 2025Campaign planning (pre-launch, launch, post-launch), public relations, marketing plan generation, project management, social media strategy and campaign creation, and social media management.
Production Intern and Assistant at Savoir Flair
January 1, 2016 - September 30, 2025Worked with Head of Content and Editor-in-Chief to produce shoots for luxury brands; production assistant for photoshoots and videoshoots; creative conceptualization and direction; influencer identification; social media content assistance; research and website backend organization.
Editor-in-Chief & Founder at Cake The Mag
January 1, 2024 - PresentLead creative direction, visual identity, and content strategy for the digital publication, ensuring a cohesive, luxury-driven aesthetic across all platforms; oversaw talent selection, concept development, storyboarding, and final production across all stages.
Social Media Freelancer at AKQA
October 1, 2025 - December 31, 2025Managed Abu Dhabi Grand Prix social channels for AKQA during the race week; included content creation, strategy development and execution, copywriting, editing, and performance analysis; on-site editing and live publishing during race weekend; covered celebrities, drivers and teams.
Social & Editorial Lead at HYPEBEAST Arabia
January 1, 2021 - January 1, 2024Launched HYPEBEAST Arabia in 2021 and served as social and editorial lead for the region; achieved consistent monthly engagement rate exceeding 2%, conducted high-profile interviews with global talents, aligned with brand guidelines and identified emerging talents for campaigns.
Junior Creative at StickyGinger
January 1, 2020 - January 1, 2021Supported creative direction for luxury, lifestyle, and hospitality campaigns; conceptualized and storyboarded photo and video campaigns; managed social media content creation and influencer collaborations; guided the creative team to meet deadlines and maintain brand aesthetics across platforms.
Production Intern at Savoir Flair
January 1, 2016 - January 1, 2017Managed talent sourcing, casting, location scouting and collaborations with luxury and lifestyle brands; co-directed and executed photo and video campaigns including sit-down interviews, lifestyle features, and branded content; developed cross-platform content strategies across social, digital, and web outputs to drive engagement.
Editor-in-Chief & Founder at Cake The Magazine
January 1, 2024 - PresentLed creative direction, visual identity, and content strategy for a luxury digital publication; conceptualized and directed editorial and commercial shoots; managed social media and website UX/SEO; oversaw a multidisciplinary team and introduced AI tools to sustain a cutting-edge visual ecosystem.
Junior Creative at Sticky Ginger
January 1, 2020 - December 31, 2021Supported creative direction for luxury lifestyle campaigns for clients including Adidas, New Balance, Levi’s, Vida Hotels, and Rolls-Royce; conceptualized and storyboarded photo and video campaigns; managed social content creation and influencer work.
Creative Producer at Dose Emirates
January 1, 2024 - December 31, 2024Led content strategy, creative conception, and production for short- and long-form digital content; built and managed a multidisciplinary creative team; oversaw production workflow and post-production; analyzed audience feedback to inform decisions and maintained brand consistency; introduced new tools and techniques to enhance efficiency and immersion.
Education
Master’s Degree in Media and Communications at Goldsmiths College, University of London
January 11, 2030 - January 1, 2016Bachelor’s Degree in Digital Productions and Storytelling at Sheikh Mohammed Bin Rashid School of Communication
January 11, 2030 - January 1, 2015Recognition for best senior short film for Broken Chador at American University in Dubai
January 11, 2030 - September 16, 2025Master’s Degree in Media and Communications at Goldsmiths College, University of London
January 11, 2030 - January 1, 2016Bachelor’s Degree in Digital Productions and Storytelling at Sheikh Mohammed Bin Rashid School of Communication
January 11, 2030 - January 1, 2015Master's Degree in Media and Communications at Goldsmiths, University of London
January 11, 2030 - January 1, 2016Bachelor's Degree in Digital Productions and Storytelling at Sheikh Mohammed Bin Rashid School of Communication (American University in Dubai)
January 11, 2030 - January 1, 2015Master’s Degree in Media and Communications at Goldsmiths, University of London
January 1, 2016 - January 1, 2016Bachelor’s Degree in Digital Productions and Storytelling at Sheikh Mohammed Bin Rashid School of Communication
January 1, 2015 - January 1, 2015Master’s Degree in Media and Communications at Goldsmiths, University of London
January 11, 2030 - January 1, 2016Bachelor’s Degree in Digital Productions and Storytelling at Sheikh Mohammed Bin Rashid School of Communication / American University in Dubai
January 11, 2030 - January 1, 2015Master of Arts in Media and Communication at Goldsmiths, University of London
January 11, 2030 - January 1, 2016Bachelor of Arts in Digital Production and Storytelling at American University in Dubai
January 11, 2030 - January 1, 2015Master of Arts in Media and Communication at Goldsmiths, University of London
January 11, 2030 - January 1, 2016Bachelor of Arts in Digital Production and Storytelling at American University in Dubai
January 11, 2030 - January 1, 2015Qualifications
Best Senior Short Film — Broken Chador (American University in Dubai)
January 11, 2030 - September 16, 2025Best Senior Short Film, Broken Chador
January 11, 2030 - September 16, 2025Industry Experience
Media & Entertainment, Travel & Hospitality, Professional Services, Education, Other, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Hire a Copywriter
We have the best copywriter experts on Twine. Hire a copywriter in Dubai today.