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With over 10 years of experience in CRM management, automation, and email marketing, I’ve helped global brands connect with customers through data-driven, personalized campaigns. Having worked across both the UK and the Middle East, I specialize in developing and executing multilingual, multibrand marketing strategies that drive engagement, retention, and revenue growth. Throughout my career, I’ve worked with leading organizations including adidas, Centaur Media, Yorkshire Building Society, and Landmark Group, where I’ve managed complex CRM ecosystems, optimized marketing automation journeys, and delivered performance-focused lifecycle campaigns. In parallel to my marketing career, I pursued a Master’s and PhD in Psychology, driven by a deep interest in human behaviour, motivation, and decision-making. I now combine my corporate and academic experience as a part-time Research Fellow, exploring behavioural interventions. My expertise spans CRM strategy, segmentation, personalization, and marketing automation platforms, with a strong focus on aligning customer insights with business objectives. Passionate about leveraging technology and behavioural science, I thrive on turning data into meaningful, measurable results.…With over 10 years of experience in CRM management, automation, and email marketing, I’ve helped global brands connect with customers through data-driven, personalized campaigns. Having worked across both the UK and the Middle East, I specialize in developing and executing multilingual, multibrand marketing strategies that drive engagement, retention, and revenue growth. Throughout my career, I’ve worked with leading organizations including adidas, Centaur Media, Yorkshire Building Society, and Landmark Group, where I’ve managed complex CRM ecosystems, optimized marketing automation journeys, and delivered performance-focused lifecycle campaigns. In parallel to my marketing career, I pursued a Master’s and PhD in Psychology, driven by a deep interest in human behaviour, motivation, and decision-making. I now combine my corporate and academic experience as a part-time Research Fellow, exploring behavioural interventions. My expertise spans CRM strategy, segmentation, personalization, and marketing automation platforms, with a strong focus on aligning customer insights with business objectives. Passionate about leveraging technology and behavioural science, I thrive on turning data into meaningful, measurable results.

Claire Adshead

Digital Marketer, Marketing Automation Specialist, Marketer, +1

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With over 10 years of experience in CRM management, automation, and email marketing, I’ve helped global brands connect with customers through data-driven, personalized campaigns. Having worked across both the UK and the Middle East, I specialize in developing and executing multilingual, multibrand marketing strategies that drive engagement, retention, and revenue growth. Throughout my career, I’ve worked with leading organizations including adidas, Centaur Media, Yorkshire Building Society, and Landmark Group, where I’ve managed complex CRM ecosystems, optimized marketing automation journeys, and delivered performance-focused lifecycle campaigns. In parallel to my marketing career, I pursued a Master’s and PhD in Psychology, driven by a deep interest in human behaviour, motivation, and decision-making. I now combine my corporate and academic experience as a part-time Research Fellow, exploring behavioural interventions. My expertise spans CRM strategy, segmentation, personalization, and marketing automation platforms, with a strong focus on aligning customer insights with business objectives. Passionate about leveraging technology and behavioural science, I thrive on turning data into meaningful, measurable results.…With over 10 years of experience in CRM management, automation, and email marketing, I’ve helped global brands connect with customers through data-driven, personalized campaigns. Having worked across both the UK and the Middle East, I specialize in developing and executing multilingual, multibrand marketing strategies that drive engagement, retention, and revenue growth. Throughout my career, I’ve worked with leading organizations including adidas, Centaur Media, Yorkshire Building Society, and Landmark Group, where I’ve managed complex CRM ecosystems, optimized marketing automation journeys, and delivered performance-focused lifecycle campaigns. In parallel to my marketing career, I pursued a Master’s and PhD in Psychology, driven by a deep interest in human behaviour, motivation, and decision-making. I now combine my corporate and academic experience as a part-time Research Fellow, exploring behavioural interventions. My expertise spans CRM strategy, segmentation, personalization, and marketing automation platforms, with a strong focus on aligning customer insights with business objectives. Passionate about leveraging technology and behavioural science, I thrive on turning data into meaningful, measurable results.

Available to hire

With over 10 years of experience in CRM management, automation, and email marketing, I’ve helped global brands connect with customers through data-driven, personalized campaigns. Having worked across both the UK and the Middle East, I specialize in developing and executing multilingual, multibrand marketing strategies that drive engagement, retention, and revenue growth.

Throughout my career, I’ve worked with leading organizations including adidas, Centaur Media, Yorkshire Building Society, and Landmark Group, where I’ve managed complex CRM ecosystems, optimized marketing automation journeys, and delivered performance-focused lifecycle campaigns.

In parallel to my marketing career, I pursued a Master’s and PhD in Psychology, driven by a deep interest in human behaviour, motivation, and decision-making. I now combine my corporate and academic experience as a part-time Research Fellow, exploring behavioural interventions.

My expertise spans CRM strategy, segmentation, personalization, and marketing automation platforms, with a strong focus on aligning customer insights with business objectives. Passionate about leveraging technology and behavioural science, I thrive on turning data into meaningful, measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Research Fellow at Liverpool John Moores University

January 1, 2023 - Present

Research Fellow (former PPI Coordinator and Research Assistant) focusing on patient and public involvement, research governance, and studies on the impact of psychological interventions and experiences of women with polycystic ovary syndrome (PCOS). Leading development of training and workshops to support researchers and the public in research activities.

Researcher at Centre for Applied Social Cognition Research

January 1, 2022 - October 23, 2025

Researcher improving access to culturally relevant research for Arab world contexts with published and grey literature; raising awareness and accessibility of mental health services.

CRM Manager - Automation and Email Marketing Expertise at adidas MENA, Landmark Group, Yorkshire Building Society and Centaur Media

October 1, 2012 - June 30, 2023

A decade long career in multi brand, multilingual, multi territory strategic CRM campaign management for email, SMS, push notifications in retail, loyalty, finance and publishing sectors. Lifecycle, promotional and transactional campaigns. Budget, team management and external agency relationships. Database management of millions of customer records under GDPR. Skills include: HTML, CSS, JavaScript, Salesforce, Braze, Responsys, Moengage, CRM expertise, campaign management and digital skills.