Social Media Manager based in North Melbourne with UK + AU experience across agency and in-house environments. Specialist in inorganic strategy, content production, community management and performance reporting across Instagram, TikTok, LinkedIn and Facebook, with strong stakeholder management and confident on-camera content creation. Known for building and executing organic social strategies from scratch, managing multi-brand content calendars, and delivering measurable engagement improvements through content pillars, creative testing, and performance-led optimisation. Experienced in video-first content, employee advocacy, and end-to-end campaign delivery with clear KPIs and brand alignment.…

Claire Boland

Social Media Manager based in North Melbourne with UK + AU experience across agency and in-house environments. Specialist in inorganic strategy, content production, community management and performance reporting across Instagram, TikTok, LinkedIn and Facebook, with strong stakeholder management and confident on-camera content creation. Known for building and executing organic social strategies from scratch, managing multi-brand content calendars, and delivering measurable engagement improvements through content pillars, creative testing, and performance-led optimisation. Experienced in video-first content, employee advocacy, and end-to-end campaign delivery with clear KPIs and brand alignment.…

Available to hire

Social Media Manager based in North Melbourne with UK + AU experience across agency and in-house environments. Specialist in inorganic strategy, content production, community management and performance reporting across Instagram, TikTok, LinkedIn and Facebook, with strong stakeholder management and confident on-camera content creation.

Known for building and executing organic social strategies from scratch, managing multi-brand content calendars, and delivering measurable engagement improvements through content pillars, creative testing, and performance-led optimisation. Experienced in video-first content, employee advocacy, and end-to-end campaign delivery with clear KPIs and brand alignment.

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Skills

Work Experience

Senior Social Media Executive at Glenvill Homes
April 1, 2026 - Present
Online Community Manager at dentsu
May 1, 2024 - March 1, 2026
Owned organic social media strategy and day-to-day management across multiple home-building brands. Planned, created and published engaging content across Instagram, Facebook and LinkedIn (including short-form video, photography, captions, stories and static creatives). Managed content calendars and coordinated campaign delivery to ensure consistent messaging and timely execution. Analysed content performance, identified trends, and provided recommendations to improve engagement, reach and overall social performance. Produced and managed video-first content formats end-to-end in collaboration with internal stakeholders and external suppliers; also conducted competitor and social audits to find new content opportunities and inform strategic direction.
Head of Community Success at Arize Communications
October 1, 2023 - February 1, 2024
Led community and social success activities, overseeing execution and outcomes across community engagement and content deliverables.
Content and Social Media Executive at Evit at
October 1, 2021 - March 1, 2022
Managed online content and social media execution, supporting brand presence and community engagement.
Online Community Manager at Insert Frame
January 1, 2020 - September 1, 2023
Managed organic social content planning and scheduling across Insert Frame’s channels, coordinating approvals and priorities with internal stakeholders. Established an affiliate program including foundational structure, messaging and coordination processes to support creator and community growth. Managed content creation and scheduling across Instagram, Facebook and LinkedIn for multiple client accounts in a fast-paced agency environment. Worked on key Australian developers’ VIC communities and managed social presence across multiple Facebook community pages, delivering cadence and community engagement. Collaborated with internal teams and client stakeholders to maintain brand alignment, approvals and consistent delivery across accounts. Built and managed Evit at’s social media presence, developed content plans and social strategy from scratch (content pillars and posting cadence), owned organic social strategy and execution for dentsu UK and leadership brands, and developed and

Education

Professional Communication (majoring in PR/PRM) at PRRMIT
January 1, 2018 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services

Skills