Available to hire
I’m Claire Cairns, a Web3 communications and PR leader with 15+ years’ experience shaping narratives for emerging technology companies, spanning blockchain/Web3, fintech, and regulated crypto banking, with a growing focus on cybersecurity and post-quantum security as the trust layer powering decentralised systems.
Trusted partner to founders, C-suite and senior stakeholders, delivering strategic communications across product launches, major announcements, executive thought leadership, media relations, ecosystem partnerships, investor narratives and multi-channel content. Since 2021, I have operated as a fractional CMO and PR/communications specialist, embedded across multiple Web3 organisations to lead positioning, communications strategy and execution across EMEA and global markets, often within technically complex, regulation-sensitive and security-focused environments.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
French
Advanced
Work Experience
Head of Brand & Marketing Strategy at Quranium
February 1, 2024 - PresentDefined brand architecture and created a new market category DeQUIP, positioning Quranium as the convergence layer where blockchain, AI, and quantum computing can thrive securely. Designed and executed a full-stack GTM strategy anchored by the “Be Uncrackable” theme, translating the company’s why into a unifying narrative across HR/recruitment, community building, social media, lead generation, partner acquisition, and global roadshows. Operationalized the theme into measurable campaigns: grew following to 100k, secured 65+ media partnerships and 50+ strategic alliances, and achieved 40k wallet downloads in weeks with minimal paid spend. Owned marketing budget, pipeline KPIs, CAC/LTV tracking, and channel attribution models. Launched QSafe wallet with 40,000 organic downloads in under 3 weeks through GTM coordination spanning community engagement, influencer marketing, partner integrations, and media amplification. Launched global testnet and roadshow, ensuring message consistenc
Head of Communications & Marketing at Denario
June 1, 2024 - PresentDeveloped integrated marketing strategy to position Denario as a regulated RWA/tokenised assets leader. Launched Denario Silver Coin (DSC) GTM narrative for institutional investors and mainstream financial press. Built partnerships with financial media, influencers, and DeFi ecosystem players to drive adoption. Managed Denario’s social channels and its email marketing to partners, investors, and other key stakeholders.
Marketing & Communications Consultant at Aloha Browser
June 1, 2023 - June 1, 2024Launched marketing roadmap for Web3 wallet plus AI privacy features; delivered cross-channel GTM targeting both mainstream and crypto-native audiences. Established publisher and influencer partnerships to accelerate adoption and awareness. Executed campaigns driving measurable adoption of integrated Web3 features.
Director of Marketing & Investor Relations at Aba7s
January 1, 2024 - PresentExpanded remit from IR to strategic marketing and positioning in cybersecurity and SaaS for Web3. Built and executed GTM strategy for a utility token linked to cybersecurity product suite. Drove outreach to exchanges, custodians, and asset managers; created narratives for token utility and product adoption.
Head of Marketing & PR at Li7 Capital SA (_li7g7ation Funding on Blockchain_)
May 1, 2021 - PresentDelivered integrated PR + marketing campaigns generating $10M+ in token sales. Drove global coverage (500+ articles in 48 hours) for BinanceClaim campaign; secured placements in CNBC, FT, Reuters, Bloomberg, NBC. Grew investor and retail community engagement through social, content, and events.
Head of PR & Product Marketing at Amina Bank (formerly SEBA)
January 1, 2018 - December 1, 2020Supported the global launch marketing strategy for the world’s first regulated crypto bank. Contributed to fundraising of $100M+ and FINMA licensing through brand positioning and narrative development. Executed campaigns across PR, content, and events; secured top-tier coverage in Bloomberg, Reuters, and NYT.
Founder & CEO at BoNle Communications
January 1, 2004 - September 1, 2019Founded and ran an award-winning agency in Oxford, growing to 40+ staff. Served clients such as Uber, IBM, Adobe, Honda, and Oxford University Press. Early adopter of digital-first and influencer-driven marketing strategies.
Head of Brand & Marketing Strategy at Quranium (Freelance)
February 1, 2024 - PresentDefined brand architecture and created the DeQUIP category (Decentralised Quantum-Uncrackable Infrastructure Protocol), positioning Quranium as the convergence layer where blockchain, AI, and quantum computing can thrive securely. Built a full-stack GTM strategy with the 'Be Uncrackable' theme, translating the why into a unified narrative across HR/recruitment, community building, social media, lead generation, partner acquisition, and global roadshows. Achievements include growing followers to 100k, securing 65+ media partnerships and 50+ strategic alliances, and 40k wallet downloads in weeks with minimal paid spend. Managed marketing budget, pipeline KPIs, CAC/LTV tracking, and ROI-focused channel attribution.
Director of Marketing & Investor Relations at Abats
January 1, 2024 - PresentExpanded remit from IR to strategic marketing and positioning in cybersecurity and SaaS for Web3; built and executed GTM strategy for a utility token; drove outreach to exchanges, custodians, and asset managers; crafted narratives for token utility and product adoption.
Head of Marketing & PR at L7 Capital SA (Litigation Funding on Blockchain)
May 1, 2021 - PresentDelivered integrated PR and marketing campaigns generating token sales; secured institutional and retail investor engagement; achieved global media coverage.
Director of Marketing & Investor Relations at Aba 7s
January 1, 2024 - PresentExpanded remit from IR to strategic marketing and positioning in cybersecurity and SaaS for Web3; built GTM strategy for a utility token; drove outreach to exchanges, custodians, and asset managers; crafted narratives for token utility and product adoption.
Head of Marketing & Investor Relations at Lit Capital SA (Litigation Funding on Blockchain)
May 1, 2021 - PresentDelivered integrated PR + marketing campaigns generating $10M+ in token sales; drove global coverage (500+ articles in 48 hours) for BinanceClaim; secured placements in CNBC, FT, Reuters, Bloomberg, NBC; grew investor and retail community engagement.
Founder & CEO at Bo Nile Communications
January 1, 2004 - September 1, 2019Founded an award-winning agency, growing to 40+ staff; clients included Uber, IBM, Adobe, Honda, Oxford University Press; early adopter of digital-first and influencer-driven marketing strategies.
Fractional CMO & PR/Communications Specialist (Freelance Portfolio) at Self-employed / Freelance
January 1, 2021 - PresentOperating as a freelance fractional CMO and communications specialist, supporting a portfolio of Web3 and digital asset companies with strategic communications leadership, PR execution, narrative development, thought leadership, GTM strategy and stakeholder messaging.
Head of Brand & Communications Strategy (Web3 / Quantum-Secure Infrastructure) at Quranium
February 1, 2024 - PresentLed brand positioning and communications strategy, defining a new market category: DeQUIP (Decentralised Quantum-Uncrackable Infrastructure Protocol). Delivered integrated communications for major milestones: product launches, ecosystem announcements and strategic partnerships across global channels. Built thought leadership narratives around digital sovereignty, infrastructure security and quantum-era risk, supporting executive visibility and media engagement. Coordinated partner-led comms for high-impact amplification, securing 65+ media partners and 50+ strategic alliances, strengthening brand trust and visibility.
Head of GTM Strategy & Communications at Abatis ABTU
May 1, 2025 - PresentLed GTM strategy and messaging positioning Abatis as military-grade security infrastructure for blockchain and digital asset environments. Built narrative frameworks to communicate autonomous kernel-level defence, digital sovereignty and proactive protection to technical and mainstream audiences. Supported stakeholder communications across governments, enterprises, developers, investors and media, aligning messaging with trust, credibility and adoption outcomes.
Head of Communications & Marketing (RWA / Tokenised Assets) at Denario
June 1, 2024 - PresentDeveloped communications and PR narrative positioning Denario as a regulated RWA leader. Led GTM storytelling for product releases, aligning content across investors, partners and institutional audiences. Developed multi-stakeholder communications strategy supporting adoption and reputation in highly trust-sensitive markets.
Fractional CMO (Trust-First Platform for Blockchain Adoption) at ChainMart.io
August 1, 2025 - PresentDefined positioning as a credibility-first platform designed to cut through hype, noise and misinformation. Led GTM strategy across content, vendors, creators and partnerships, aligning communications with trust and signal. Built expert ecosystem communications enabling decision-makers to identify verified partners and insight.
Head of Marketing & PR at Lit Capital SA
May 1, 2021 - PresentDelivered PR and communications campaigns generating token sale momentum. Managed global communications across high-volume campaign moments, including media performance tracking and reporting. Built investor narrative frameworks and PR strategies supporting sustained market visibility.
Marketing & Communications Consultant (Privacy / Web3 Wallet) at Aloha Browser
June 1, 2023 - June 30, 2024Delivered messaging and launch communications for a privacy-focused browser and embedded wallet features. Built publisher and influencer comms programs tied to feature releases and adoption milestones. Supported campaign optimization and reporting across multi-channel delivery.
Founder & CEO at Bottle Communications
January 1, 2004 - September 1, 2017Built award-winning PR and communications agency to 40+ staff, advising global brands including Uber, IBM, Adobe, Honda and Oxford University Press. Led corporate communications strategy, crisis planning, media relations and executive profiling. Managed multi-client delivery, reporting and fast-paced stakeholder environments.
Board Advisor & Head of GTM Strategy (Post-Quantum Security) at QuantZen
September 1, 2025 - PresentLead positioning and strategic communications translating post-quantum security concepts into enterprise-ready messaging. Shape thought leadership and market-entry communications around “harvest now, decrypt later” threats. Support partnership development and fundraising narratives.
CMO & Ecosystem Director (Cybersecurity Infrastructure meets Web3) at Abatis ABTU
May 1, 2025 - PresentLed GTM strategy and messaging positioning Abatis as military-grade security infrastructure for blockchain and digital asset environments. Built narrative frameworks to communicate autonomous kernel-level defence, digital sovereignty and proactive protection to technical and mainstream audiences. Supported stakeholder comms across governments, enterprises, developers, investors and media — aligning messaging with trust, credibility and adoption outcomes. Drove communications and adoption strategy for ABTU as the license-backed gateway to proven cybersecurity technology.
Board Advisor & Head of GTM Strategy (Post-Quantum Security) at QuantZen™
September 1, 2025 - PresentLead positioning and strategic communications translating post-quantum security concepts into enterprise-ready messaging. Shape thought leadership and market-entry communications around “harvest now, decrypt later” threats. Support partnership development and fundraising narratives.
Education
BA Honours, Law at Oxford University
January 11, 2030 - December 31, 2025BA (Hons), Law (2:1) at University of Oxford
January 11, 2030 - March 11, 2026BA (Hons), Law (2:1) at University of Oxford
January 11, 2030 - March 11, 2026BA (Hons), Law (2:1) at University of Oxford
January 11, 2030 - March 11, 2026Qualifications
Digital Marketing diploma, CIPR Senior PR qualifications (all with distinction)
November 30, 2018 - December 30, 2025Various courses attended during my PR career.
BA (Hons), Law (2:1) – University of Oxford
January 11, 2030 - March 11, 2026Industry Experience
Software & Internet, Financial Services, Media & Entertainment, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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