Claire Chew

Maintained core responsibilities with an expanded focus on mentoring team members and generating new content strategies. Conceptualised and strategised original content for new series across the brand's social media channels. Provided guidance and feedback to junior team members in production techniques, directing, and script development. Tracked and analysed performance metrics to optimise video visibility.

Conceptualised, strategised, and developed original content for existing series across the brand’s social media channels. Ideated and executed content ideas for branded campaigns, aligning closely with client objectives and messaging. Produced and filmed video content, overseeing end-to-end production from concept to final edit. Operated professional camera, lighting, and audio equipment during on-site and studio shoots.

Produced and directed original editorial and branded content for the brand's social media channels. Edited video content and operated professional camera, lighting, and audio equipment during on-site and studio shoots. Managed content uploads and publishing workflows across the brand’s social media pages. Crafted social media copies and thumbnails to enhance video performance.