Available to hire
I am a Data Science postgraduate with hands-on experience in Python, SQL, Advanced Excel Formulas, and BI tools such as Tableau, Power BI, and Looker, complemented by commercial experience in data-driven marketing and performance analytics.
I have worked with large-scale datasets, built analytical pipelines, and delivered insights to support business and strategic decisions, combining technical data skills with stakeholder-focused communication. With an international background, I bring strong adaptability and a global perspective. Outside of work, I enjoy music, reading, and nature, reflecting my curiosity, discipline, and growth mindset.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
German
Beginner
Work Experience
Media Planner at iProspect
June 1, 2023 - March 31, 2024Built BI dashboards using Power BI and Looker, and optimized reporting frameworks to improve decision-making efficiency. Analyzed performance data to deliver actionable insights and strategic recommendations to drive brand growth. Identified digital innovation opportunities by monitoring market dynamics and trends.
Media Planner at PHD Media
August 1, 2021 - October 31, 2022Created performance dashboards and KPI reports using Tableau; developed data-informed media strategies for global clients. Led cross-functional coordination for high-budget campaigns across print, OOH, and digital platforms. Optimized ROI through real-time targeting and budget adjustments; analyzed metrics to exceed KPIs by ~195% in major initiatives, including promotions for luxury vehicle lines.
Marketing Strategist at COLAIDEA CO., LTD
June 1, 2020 - December 31, 2020Led integrated campaigns across digital and offline channels; launched branded podcasts and blog content and managed live-stream production to drive audience engagement and product visibility. Increased e-commerce traffic by 68% and social engagement by 65% through data-driven optimizations.
Data Annotator at Taiwan AILabs
February 1, 2020 - March 31, 2020Curated and annotated multimodal datasets (text, images, videos) to optimize NLP and computer vision models, improving prediction accuracy.
Education
MSc Data Science at University of Sheffield
September 1, 2024 - August 31, 2025BA in Business, Social Sciences and Humanities at University of Sheffield
March 1, 2024 - August 31, 2024MSc Data Science at University of Sheffield
September 1, 2024 - August 1, 2025BA in Business, Social Sciences and Humanities at University of Sheffield
March 1, 2024 - August 1, 2024Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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