Available to hire
Hi, I’m Claire Hamilton, a Search Visibility Expert with 20 years of experience driving measurable digital growth through advanced SEO, PPC and AI-powered search strategies. I specialise in increasing organic rankings, optimising multi-million-pound paid search budgets, and integrating AI into modern search ecosystems.
I’ve built and led high-performing marketing teams, scaled multi-market campaigns, and secured government funding to accelerate growth. At Fairwayrock.com I led performance marketing to improve brand presence and ROI, designing and executing SEO strategies and AI-powered marketing systems that deliver sustainable revenue growth.
Experience Level
Language
English
Fluent
Work Experience
Head of Marketing & Communications at Fairwayrock
February 1, 2021 - March 1, 2023Led the performance marketing function to drive sustainable growth and enhance brand presence; oversaw PPC, SEO, and AI-enabled marketing systems; implemented data-driven strategies to improve efficiency and ROI across multiple markets.
Brand Designer / Marketing Consultant at FM by Design
September 1, 2013 - September 1, 2014Developed and launched two new brands, FM by Design and Corporate Moves, managing all aspects from conceptualisation to market launch; led integrated branding and marketing activities.
Brand & Marketing Lead at Wired Studio Ltd / Space Solutions Ltd
September 1, 2014 - December 1, 2018Led brand strategy projects for multinational organisations, including TUIG Group, ensuring global brand consistency; grew client base to retainers; supported Aberdeen City Council's high street rejuvenation plan.
Self-Employed / Freelance Marketing Specialist
June 1, 2013 - PresentDelivered branding, digital marketing, campaign management, and search marketing for diverse clients; built long-term client relationships and delivered measurable outcomes.
Search Visibility Expert at Self-Employed
June 1, 2013 - PresentProvided strategic search visibility and digital marketing services for multiple clients; led data-driven marketing initiatives, SEO and PPC campaigns, and the design of AI-powered marketing systems to drive ROI and growth; supported client acquisition and retention through measurable marketing results.
Search Visibility Expert at Fairwayrock.com
February 1, 2021 - March 1, 2023Led performance marketing to drive sustainable growth and enhance brand presence across the digital landscape. Oversaw PPC, SEO, and content strategy; designed and executed advanced SEO strategies to improve organic rankings and search visibility; managed paid search campaigns and implemented AI-driven marketing systems to improve efficiency and reporting.
Education
Bachelor's degree (Hons) in Law at University of Aberdeen
January 1, 2002 - December 31, 2006Qualifications
Master's degree, International Investment and Analysis
January 1, 2006 - December 31, 2007Bachelor's degree (Hons), Law
January 1, 2002 - December 31, 2006Industry Experience
Government, Media & Entertainment, Travel & Hospitality, Professional Services, Software & Internet
Experience Level
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