Available to hire
Hi, I’m Claire Nulty. I’m a dynamic Marketing Manager with over a decade of experience shaping digital marketing, event management, and brand development. I excel at creating innovative marketing strategies that boost brand awareness and revenue, leading international campaigns, and guiding cross-functional teams to optimise budgets.
With almost 30 years of experience in the Equine World, I’ve specialised in creating brand awareness for equestrian brands.
I’m an early adopter of industry trends with a strong knack for content creation, social media strategy, and SEO, and I’m passionate about delivering fresh ideas that resonate with target audiences, especially within the equine sector.
Experience Level
Language
English
Fluent
German
Beginner
Work Experience
Business Development & OPS at Equine Tendon
March 1, 2025 - PresentDrive partnerships, collaborations, and growth opportunities to position Equine Tendon as a leader in equine soft tissue management. Develop and execute integrated marketing strategies, including social media planning, newsletters, educational articles, podcast production, and event promotion. Lead product development, oversee data collection projects, and ensure efficient operations across research, product, and service delivery. Directed international photoshoots and video content, developing a strong visual identity for the brand. Organise and manage networking events, educational initiatives, and client/partner communications to strengthen industry relationships and brand reputation. Advance equine welfare by supporting veterinary education courses, new rehabilitation tools, and thought-leadership platforms such as “Ignite.”
Marketing Manager at Bucas Ireland
March 1, 2014 - January 1, 2025Secured agreements with National Federations to establish the brand as an exclusive partner for equine rugs, ensuring prominent product features at major events. Spearheaded global marketing campaigns, managed end-to-end project workflows (product launches, ad campaigns, brochures), directed international photoshoots and video content, and strengthened brand identity. Increased customer engagement through strategic content across website and social channels, developed partnerships with influencers/brand ambassadors, led trade show strategies, and optimised the marketing budget while maintaining impact. Worked closely with sales teams to create cohesive social calendars and briefed senior leadership on projections and trends.
Sales Associate at Sky Ireland
January 1, 2014 - March 1, 2014Excelled in building relationships with customers, driving sales and retention through tailored recommendations and strong product knowledge.
Sales Agent at Zebra Products Ltd.
January 1, 2010 - December 1, 2013Managed nationwide sales operations for equestrian products, consistently exceeding goals, and fostering long-term client relationships.
Senior Sales Assistant at TRI Equestrian Superstore
January 1, 2008 - January 1, 2010Provided expert product guidance and maintained high standards of customer service, contributing to repeat business and store performance.
Head Competition Groom & Yard Manager at Todd Minikus Ltd.
January 1, 2008 - January 1, 2008Managed competition grooming and yard operations for an international showjumping program, coordinating schedules, horse care, and event logistics.
Yard Manager at Hughes Horse Stud
January 1, 2006 - January 1, 2008Led yard operations and equine management at a Kilkenny-based stud, overseeing horse care, staff, and daily routines.
Stable Manager at Higher Ground Farm
January 1, 2004 - January 1, 2006Oversaw stable operations and horse care on a US-based facility, coordinating training schedules and welfare standards.
Groom at Antonis Petris
January 1, 2003 - January 1, 2004Assisted with daily horse care and competition preparations in the Netherlands, including involvement around the 2004 Athens Olympic cycle.
Groom at Stall Knippling
January 1, 2000 - January 1, 2003Provided stable care and support for competition horses in Germany.
Education
Digital Media Design Course at UCD Online
January 11, 2030 - March 26, 2026Certificate in Digital Marketing at MTU Cork
January 1, 2016 - March 26, 2026BA (Hons) in Marketing at DBS
January 11, 2030 - January 1, 2010Advanced Certificate in Horsemanship at Kildalton Agricultural College, Kilkenny
January 11, 2030 - January 1, 2001Qualifications
Level 6 Green Cert in Agriculture, specialising in equine studies and animal care
January 11, 2030 - March 26, 2026Certificate in Digital Marketing
January 1, 2016 - March 26, 2026BA (Hons) in Marketing
January 11, 2030 - January 1, 2010Advanced Certificate in Horsemanship
January 11, 2030 - January 1, 2001Level 6 Green Cert in Agriculture, specialising in equine studies and animal care
January 11, 2030 - March 26, 2026Industry Experience
Media & Entertainment, Retail, Professional Services, Education, Travel & Hospitality
Experience Level
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