I’m a UC Berkeley student and short-form video creator with experience producing content for brands, startups, campus media, and my own social platforms. I’ve worked with CalTV, Ditto AI, FS Drinks, Gen.G Esports, and Riot Games at Berkeley, creating social content, supporting campaigns, researching trends, and coordinating outreach. At Ditto AI, I produced and edited three to four short-form videos per week, managing projects from initial concept through the final edit. Through my independent content, I’ve created videos that reached more than 1.2 million views, giving me firsthand experience with hooks, pacing, audience retention, and adapting content based on performance. I primarily edit with Adobe Premiere Pro and CapCut. What makes me stand out is that I combine creative instincts with an analytical approach. I don’t just make a video look polished—I think about who it is for, what will capture attention in the opening seconds, how sound and pacing affect engagement, and what the results can teach us for the next post. I’m organized, receptive to feedback, and comfortable taking ownership from brainstorming and filming through editing and delivery.

Claire Yoo

I’m a UC Berkeley student and short-form video creator with experience producing content for brands, startups, campus media, and my own social platforms. I’ve worked with CalTV, Ditto AI, FS Drinks, Gen.G Esports, and Riot Games at Berkeley, creating social content, supporting campaigns, researching trends, and coordinating outreach. At Ditto AI, I produced and edited three to four short-form videos per week, managing projects from initial concept through the final edit. Through my independent content, I’ve created videos that reached more than 1.2 million views, giving me firsthand experience with hooks, pacing, audience retention, and adapting content based on performance. I primarily edit with Adobe Premiere Pro and CapCut. What makes me stand out is that I combine creative instincts with an analytical approach. I don’t just make a video look polished—I think about who it is for, what will capture attention in the opening seconds, how sound and pacing affect engagement, and what the results can teach us for the next post. I’m organized, receptive to feedback, and comfortable taking ownership from brainstorming and filming through editing and delivery.

Available to hire

I’m a UC Berkeley student and short-form video creator with experience producing content for brands, startups, campus media, and my own social platforms. I’ve worked with CalTV, Ditto AI, FS Drinks, Gen.G Esports, and Riot Games at Berkeley, creating social content, supporting campaigns, researching trends, and coordinating outreach.

At Ditto AI, I produced and edited three to four short-form videos per week, managing projects from initial concept through the final edit. Through my independent content, I’ve created videos that reached more than 1.2 million views, giving me firsthand experience with hooks, pacing, audience retention, and adapting content based on performance. I primarily edit with Adobe Premiere Pro and CapCut.

What makes me stand out is that I combine creative instincts with an analytical approach. I don’t just make a video look polished—I think about who it is for, what will capture attention in the opening seconds, how sound and pacing affect engagement, and what the results can teach us for the next post. I’m organized, receptive to feedback, and comfortable taking ownership from brainstorming and filming through editing and delivery.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Korean
Fluent

Work Experience

Student Ambassador at G.G Esports
February 1, 2026 - June 30, 2026
Supported outreach and engagement with program participants. Assisted with event coordination and communications. Maintained organized tracking of contacts and engagement.
Social Media, Design & Outreach Intern at Riot Games at Berkeley
October 1, 2025 - Present
Conducted outreach to partners, creators, and student organizations. Coordinated logistics for 8+ events including scheduling and communications. Managed follow-ups and tracked engagement across campaigns.
Marketing Intern at Clique the Agency
June 1, 2025 - August 1, 2025
Completed 3 mock client-style campaign projects involving campaign decks, competitor analysis, content themes, and event recommendations. Conducted audience and trend research to support creative marketing ideas and identify growth opportunities.
Marketing Intern at FS Drinks
April 1, 2025 - December 31, 2025
Planned and created TikTok and Instagram content focused on product promotion, lifestyle branding, and trend-based marketing. Supported influencer-style campaigns and brand growth initiatives.
Content Producer & Video Editor at Ditto AI
March 1, 2025 - August 1, 2025
Produced and edited 3-4 short-form videos per week for digital campaigns. Managed content from ideation to final edit while meeting fast turnaround deadlines. Adapted content based on performance, audience behavior, and feedback.
Content Creator at Independent Content Creator
February 1, 2025 - Present
Created short-form content on TikTok and Instagram that reached 1.2M+ views. Identified creators, trends, and formats driving engagement. Analyzed engagement metrics (views, retention, audience) to optimize performance. Built understanding of creator ecosystems and audience targeting.
Video & Marketing Team at CalTV
February 1, 2025 - Present
Produced and edited content for social platforms. Assisted with content scheduling and campaign execution.

Education

B.A. Political Science at University of California, Berkeley
August 1, 2023 - August 4, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Gaming, Non-Profit Organization, Education