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I am a digital designer with 10+ years of experience applying UX principles to web and mobile platforms. I specialise in creating websites, digital ads, EDMs, and social media content, turning ideas into user-friendly, visually engaging designs from concept to launch. Throughout my career, I have led UI design for SaaS platforms, improved website UX with insights from Hotjar and Google Analytics, and crafted digital brand visuals for 20+ clients including Estée Lauder, Maybank, DBS, DHL, and Arcc Spaces.…I am a digital designer with 10+ years of experience applying UX principles to web and mobile platforms. I specialise in creating websites, digital ads, EDMs, and social media content, turning ideas into user-friendly, visually engaging designs from concept to launch. Throughout my career, I have led UI design for SaaS platforms, improved website UX with insights from Hotjar and Google Analytics, and crafted digital brand visuals for 20+ clients including Estée Lauder, Maybank, DBS, DHL, and Arcc Spaces.

Clara Tan

Product Designer, Web Designer, UI Designer, +2

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I am a digital designer with 10+ years of experience applying UX principles to web and mobile platforms. I specialise in creating websites, digital ads, EDMs, and social media content, turning ideas into user-friendly, visually engaging designs from concept to launch. Throughout my career, I have led UI design for SaaS platforms, improved website UX with insights from Hotjar and Google Analytics, and crafted digital brand visuals for 20+ clients including Estée Lauder, Maybank, DBS, DHL, and Arcc Spaces.…I am a digital designer with 10+ years of experience applying UX principles to web and mobile platforms. I specialise in creating websites, digital ads, EDMs, and social media content, turning ideas into user-friendly, visually engaging designs from concept to launch. Throughout my career, I have led UI design for SaaS platforms, improved website UX with insights from Hotjar and Google Analytics, and crafted digital brand visuals for 20+ clients including Estée Lauder, Maybank, DBS, DHL, and Arcc Spaces.

Available to hire

I am a digital designer with 10+ years of experience applying UX principles to web and mobile platforms. I specialise in creating websites, digital ads, EDMs, and social media content, turning ideas into user-friendly, visually engaging designs from concept to launch. Throughout my career, I have led UI design for SaaS platforms, improved website UX with insights from Hotjar and Google Analytics, and crafted digital brand visuals for 20+ clients including Estée Lauder, Maybank, DBS, DHL, and Arcc Spaces.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Language

English

Fluent

Work Experience

Product Designer at Arbre Innovation

May 31, 2024 - May 31, 2024

Led the design of a SaaS platform and built its brand from scratch, creating prototypes and decks that supported the company in securing its first client. Designed prototypes, user flows and visuals in Figma to communicate product vision and improve usability. Collaborated with founders and the PM to ensure the UI/UX aligned with business goals and user needs. Developed brand guidelines, website, and supporting visuals to build a consistent digital identity.

Senior Web Designer at Clickr Media

March 31, 2023 - March 31, 2023

Worked with marketing, content, and development teams to create websites, social media content, and EDMs, ensuring designs were user-friendly, on-brand, and delivered on time. Designed websites, landing pages, and UIs, aligning business goals, technical needs, and user experience. Created site architecture and wireframes for intuitive, user-friendly designs. Collaborated with project and development teams to define project scope and ensure scalable design solutions. Used Hotjar and Google Analytics to identify UX issues and recommend improvements. Guided freelance designers to maintain quality and meet project deadlines.

Web Designer at SPH Magazines

December 31, 2010 - December 31, 2010

Transitioned from intern to full-time web designer at ClickTrue, managing SPH Magazine websites with Photoshop and Drupal CMS. Created digital ads and digital marketing materials for clients including M.A.C, Canon, and Panasonic.