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Passionate marketing professional with 3.5+ years as E-CRM Project Manager at Sandro Paris Head Office, where I developed personalised CRM strategies and executed high-impact campaigns for a leading luxury brand. Serious and results-driven, I excel in data analysis, test-and-learn optimisation, cross-functional collaboration, and customer personalisation to drive revenue and brand loyalty. Highly motivated to bring my expertise in performance marketing, campaign management, and luxury storytelling to a dynamic team.…Passionate marketing professional with 3.5+ years as E-CRM Project Manager at Sandro Paris Head Office, where I developed personalised CRM strategies and executed high-impact campaigns for a leading luxury brand. Serious and results-driven, I excel in data analysis, test-and-learn optimisation, cross-functional collaboration, and customer personalisation to drive revenue and brand loyalty. Highly motivated to bring my expertise in performance marketing, campaign management, and luxury storytelling to a dynamic team.

Clara Bonnet

Project Manager, Content Producer, Social Media Manager, +2

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Passionate marketing professional with 3.5+ years as E-CRM Project Manager at Sandro Paris Head Office, where I developed personalised CRM strategies and executed high-impact campaigns for a leading luxury brand. Serious and results-driven, I excel in data analysis, test-and-learn optimisation, cross-functional collaboration, and customer personalisation to drive revenue and brand loyalty. Highly motivated to bring my expertise in performance marketing, campaign management, and luxury storytelling to a dynamic team.…Passionate marketing professional with 3.5+ years as E-CRM Project Manager at Sandro Paris Head Office, where I developed personalised CRM strategies and executed high-impact campaigns for a leading luxury brand. Serious and results-driven, I excel in data analysis, test-and-learn optimisation, cross-functional collaboration, and customer personalisation to drive revenue and brand loyalty. Highly motivated to bring my expertise in performance marketing, campaign management, and luxury storytelling to a dynamic team.

Available to hire

Passionate marketing professional with 3.5+ years as E-CRM Project Manager at Sandro Paris Head Office, where I developed personalised CRM strategies and executed high-impact campaigns for a leading luxury brand. Serious and results-driven, I excel in data analysis, test-and-learn optimisation, cross-functional collaboration, and customer personalisation to drive revenue and brand loyalty. Highly motivated to bring my expertise in performance marketing, campaign management, and luxury storytelling to a dynamic team.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Advanced

Work Experience

E-CRM Project Manager at Sandro Paris (Head Office)

January 1, 2022 - July 1, 2025

Developed and coordinated the e-CRM communication plan in close collaboration with cross-functional teams (Purchasing, E-commerce, CRM, and Retail). Revamped targeting strategy for key moments (full-price products, promotions, second-hand/pre-loved) and defined localized e-CRM activation plans. Partnered with Creative/Image and Marketing to optimize communication formats. Built and managed monthly traffic objectives across retail and digital channels, aligned with revenue targets and brand image. Monitored KPIs and led performance reviews with detailed revenue analyses, action plans, and breakdowns by category and gender. Drove personalization, automation, and innovation projects; ensured end-to-end management of all e-CRM initiatives from discovery, benchmarking, and competitive intelligence to production launch, operational follow-up, and performance monitoring.