Clara Cronin

Bilingual (English/French) Marketing Specialist with 3+ years of experience building and scaling fashion and premium brands through data-driven social strategy and high-impact storytelling. Master’s in Digital Media & Design (Goldsmiths, University of London). I develop and execute growth-focused marketing strategies across Instagram, TikTok and Meta, combining creative direction, performance analysis and influencer partnerships to turn content into measurable results.

As Marketing Lead at XTENDED iDENTiTY, I scaled Instagram from 20K to 130K and TikTok from 1K to 80K by launching trend-led content strategies and producing viral short-form videos reaching up to 8M views and 1M+ likes. I led creative campaigns from concept to delivery, managed international brand and PR collaborations, executed influencer partnerships, and supported experiential activations across London, Seoul and Shanghai. I optimise performance through analytics, oversee email marketing via Shopify, and coordinate cross-functional teams to deliver cohesive brand storytelling.

As a freelance marketing specialist, I build brand presence from the ground up—crafting content strategies, launching influencer campaigns, managing Meta Ads, and driving sustained audience growth and engagement for fashion and lifestyle brands.