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Bilingual (English/French) Marketing Specialist with 3+ years of experience building and scaling fashion and premium brands through data-driven social strategy and high-impact storytelling. Master’s in Digital Media & Design (Goldsmiths, University of London). I develop and execute growth-focused marketing strategies across Instagram, TikTok and Meta, combining creative direction, performance analysis and influencer partnerships to turn content into measurable results. As Marketing Lead at XTENDED iDENTiTY, I scaled Instagram from 20K to 130K and TikTok from 1K to 80K by launching trend-led content strategies and producing viral short-form videos reaching up to 8M views and 1M+ likes. I led creative campaigns from concept to delivery, managed international brand and PR collaborations, executed influencer partnerships, and supported experiential activations across London, Seoul and Shanghai. I optimise performance through analytics, oversee email marketing via Shopify, and coordinate cross-functional teams to deliver cohesive brand storytelling. As a freelance marketing specialist, I build brand presence from the ground up—crafting content strategies, launching influencer campaigns, managing Meta Ads, and driving sustained audience growth and engagement for fashion and lifestyle brands.…Bilingual (English/French) Marketing Specialist with 3+ years of experience building and scaling fashion and premium brands through data-driven social strategy and high-impact storytelling. Master’s in Digital Media & Design (Goldsmiths, University of London). I develop and execute growth-focused marketing strategies across Instagram, TikTok and Meta, combining creative direction, performance analysis and influencer partnerships to turn content into measurable results. As Marketing Lead at XTENDED iDENTiTY, I scaled Instagram from 20K to 130K and TikTok from 1K to 80K by launching trend-led content strategies and producing viral short-form videos reaching up to 8M views and 1M+ likes. I led creative campaigns from concept to delivery, managed international brand and PR collaborations, executed influencer partnerships, and supported experiential activations across London, Seoul and Shanghai. I optimise performance through analytics, oversee email marketing via Shopify, and coordinate cross-functional teams to deliver cohesive brand storytelling. As a freelance marketing specialist, I build brand presence from the ground up—crafting content strategies, launching influencer campaigns, managing Meta Ads, and driving sustained audience growth and engagement for fashion and lifestyle brands.

Clara Cronin

Growth Marketer, Social Media Manager, Marketing Strategist, +2

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Bilingual (English/French) Marketing Specialist with 3+ years of experience building and scaling fashion and premium brands through data-driven social strategy and high-impact storytelling. Master’s in Digital Media & Design (Goldsmiths, University of London). I develop and execute growth-focused marketing strategies across Instagram, TikTok and Meta, combining creative direction, performance analysis and influencer partnerships to turn content into measurable results. As Marketing Lead at XTENDED iDENTiTY, I scaled Instagram from 20K to 130K and TikTok from 1K to 80K by launching trend-led content strategies and producing viral short-form videos reaching up to 8M views and 1M+ likes. I led creative campaigns from concept to delivery, managed international brand and PR collaborations, executed influencer partnerships, and supported experiential activations across London, Seoul and Shanghai. I optimise performance through analytics, oversee email marketing via Shopify, and coordinate cross-functional teams to deliver cohesive brand storytelling. As a freelance marketing specialist, I build brand presence from the ground up—crafting content strategies, launching influencer campaigns, managing Meta Ads, and driving sustained audience growth and engagement for fashion and lifestyle brands.…Bilingual (English/French) Marketing Specialist with 3+ years of experience building and scaling fashion and premium brands through data-driven social strategy and high-impact storytelling. Master’s in Digital Media & Design (Goldsmiths, University of London). I develop and execute growth-focused marketing strategies across Instagram, TikTok and Meta, combining creative direction, performance analysis and influencer partnerships to turn content into measurable results. As Marketing Lead at XTENDED iDENTiTY, I scaled Instagram from 20K to 130K and TikTok from 1K to 80K by launching trend-led content strategies and producing viral short-form videos reaching up to 8M views and 1M+ likes. I led creative campaigns from concept to delivery, managed international brand and PR collaborations, executed influencer partnerships, and supported experiential activations across London, Seoul and Shanghai. I optimise performance through analytics, oversee email marketing via Shopify, and coordinate cross-functional teams to deliver cohesive brand storytelling. As a freelance marketing specialist, I build brand presence from the ground up—crafting content strategies, launching influencer campaigns, managing Meta Ads, and driving sustained audience growth and engagement for fashion and lifestyle brands.

Available to hire

Bilingual (English/French) Marketing Specialist with 3+ years of experience building and scaling fashion and premium brands through data-driven social strategy and high-impact storytelling. Master’s in Digital Media & Design (Goldsmiths, University of London). I develop and execute growth-focused marketing strategies across Instagram, TikTok and Meta, combining creative direction, performance analysis and influencer partnerships to turn content into measurable results.

As Marketing Lead at XTENDED iDENTiTY, I scaled Instagram from 20K to 130K and TikTok from 1K to 80K by launching trend-led content strategies and producing viral short-form videos reaching up to 8M views and 1M+ likes. I led creative campaigns from concept to delivery, managed international brand and PR collaborations, executed influencer partnerships, and supported experiential activations across London, Seoul and Shanghai. I optimise performance through analytics, oversee email marketing via Shopify, and coordinate cross-functional teams to deliver cohesive brand storytelling.

As a freelance marketing specialist, I build brand presence from the ground up—crafting content strategies, launching influencer campaigns, managing Meta Ads, and driving sustained audience growth and engagement for fashion and lifestyle brands.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

German

Advanced

Work Experience

Freelance Marketing Specialist at Riviera Edition | Tourism Blog

January 1, 2020 - Present

Social Media & Growth Marketing Campaigns; Creative Production; Influencer, PR & Brand Partnerships; Leadership & Project Coordination; Events & Experiential Marketing; Built campaigns and assets; Notable events included SYKY x Xii, LC DC Seoul x Xi, INSLand Shanghai x Xii; Growth from 0 to >2k followers; Produced original short-form video content and engaging social copy.

Education Marketing Lead at Goldsmiths, University of London

January 1, 2021 - Present

Led education marketing, PR outreach and editorial submissions (including Vogue Business); Hosted AMA sessions with leading creatives; Managed international brand collaborations; Delivered media consultancy for European initiatives; Oversaw planning and execution of pop-up events and on-site marketing; Built and managed campaigns with 3 interns.