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I’m Clara Guerrero Blanco, a brand designer and creative strategist with 20+ years of experience turning business goals and brand values into clear, distinctive visual language. I translate strategy into brand identity, visual systems, packaging, editorial design, POS materials, and marketing communications—always with a discovery-led approach so every design choice supports the message you want audiences to remember. I’ve worked across Colombia, Argentina, and the United States with retail, hospitality, consumer goods, education, and corporate organizations, partnering with teams and vendors to guide projects from concept to final production. Based in Miami, I bring a structured, hands-on process and strong client management skills, helping brands build recognition and trust through cohesive, audience-focused design.…I’m Clara Guerrero Blanco, a brand designer and creative strategist with 20+ years of experience turning business goals and brand values into clear, distinctive visual language. I translate strategy into brand identity, visual systems, packaging, editorial design, POS materials, and marketing communications—always with a discovery-led approach so every design choice supports the message you want audiences to remember. I’ve worked across Colombia, Argentina, and the United States with retail, hospitality, consumer goods, education, and corporate organizations, partnering with teams and vendors to guide projects from concept to final production. Based in Miami, I bring a structured, hands-on process and strong client management skills, helping brands build recognition and trust through cohesive, audience-focused design.

Clara Guerrero Blanco

Brand Strategist, Brand Designer, Creative Director, +2

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I’m Clara Guerrero Blanco, a brand designer and creative strategist with 20+ years of experience turning business goals and brand values into clear, distinctive visual language. I translate strategy into brand identity, visual systems, packaging, editorial design, POS materials, and marketing communications—always with a discovery-led approach so every design choice supports the message you want audiences to remember. I’ve worked across Colombia, Argentina, and the United States with retail, hospitality, consumer goods, education, and corporate organizations, partnering with teams and vendors to guide projects from concept to final production. Based in Miami, I bring a structured, hands-on process and strong client management skills, helping brands build recognition and trust through cohesive, audience-focused design.…I’m Clara Guerrero Blanco, a brand designer and creative strategist with 20+ years of experience turning business goals and brand values into clear, distinctive visual language. I translate strategy into brand identity, visual systems, packaging, editorial design, POS materials, and marketing communications—always with a discovery-led approach so every design choice supports the message you want audiences to remember. I’ve worked across Colombia, Argentina, and the United States with retail, hospitality, consumer goods, education, and corporate organizations, partnering with teams and vendors to guide projects from concept to final production. Based in Miami, I bring a structured, hands-on process and strong client management skills, helping brands build recognition and trust through cohesive, audience-focused design.

Available to hire

I’m Clara Guerrero Blanco, a brand designer and creative strategist with 20+ years of experience turning business goals and brand values into clear, distinctive visual language. I translate strategy into brand identity, visual systems, packaging, editorial design, POS materials, and marketing communications—always with a discovery-led approach so every design choice supports the message you want audiences to remember.

I’ve worked across Colombia, Argentina, and the United States with retail, hospitality, consumer goods, education, and corporate organizations, partnering with teams and vendors to guide projects from concept to final production. Based in Miami, I bring a structured, hands-on process and strong client management skills, helping brands build recognition and trust through cohesive, audience-focused design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Freelance Brand Designer & Creative Strategist at Independent Practice

January 1, 2010 - Present

Led brand strategy-to-execution projects translating vision and communication goals into brand identity, logo systems, packaging, editorial design, POS materials, and digital assets. Conducted structured discovery to define communication challenges before design, then managed end-to-end delivery including timelines, vendor coordination, print production, and quality. Served clients across Colombia, Argentina, and the United States from locations in Miami and Bogotá.

Freelance Brand Designer and Creative Strategist at Independent Practice

January 1, 2010 - Present

Called in when a brand has outgrown its visual identity or when leadership knows the message is not connecting with the audience. Work begins before the brief with discovery to define the real communication challenge. Translate brand vision, values, and business goals into visual language across brand identity, logo systems, packaging, editorial, POS, social media, and digital banners for retail, hospitality, consumer goods, education, and corporate sectors. Oversee full production from concept to delivery, coordinating vendors, supervising print, and managing timelines across simultaneous projects. Serve clients across Colombia, Argentina, and the United States, with an active presence in Miami and established referrals across Latin America. Selected clients include Genomma Lab, Parmalat Colombia, Gameloft Colombia, RexcoTools, SRL, Logistics and Cargo Specialist, Sbarro, Spoleto, Restaurante Bottega Firenze, Universidad del Área Andina, Agropecuaria La Milagrosa, Proleche, and Promi

Image and Brand Manager at Duty Paid S.A. — Shop Gallery Duty Free

January 1, 2009 - December 31, 2009

Maintained visual consistency and brand integrity across retail locations while coordinating creative execution for international partner brands. Directed the design and production of monthly publications, promotional brochures, and in-store retail marketing materials, managing the workflow from brief through delivery.

Brand and Image Manager at Duty Paid S.A. — Shop Gallery Duty Free

January 1, 2009 - December 31, 2009

Maintained visual consistency and brand integrity across all retail locations while managing creative coordination for international partner brands including Johnnie Walker, Absolut Vodka, Carolina Herrera, Guess, and Swatch. Directed design and production of monthly publications, promotional brochures, and retail marketing materials, managing timelines and quality from brief to delivery.

Design Department Director, LATAM at Plaza Fan S.A.

January 1, 2007 - December 31, 2008

Led packaging and retail communication for Walmart, Carrefour, Jumbo, and Easy across Latin American markets, ensuring visual consistency from design to shelf. Built and managed creative teams across Argentina, Mexico, and China; oversaw print production and supplier relationships across both regions.

Creative Director — Motorola Account at Source and Market

January 1, 2006 - December 31, 2007

Directed retail and point-of-purchase creative for Motorola Colombia across distributor and operator channels while maintaining brand standards, timelines, and cost control. Supervised reviews and approvals of promotional materials and developed brand-compliance workflows for a decentralized distribution network.

Creative Director (Motorola account) at Source and Market

January 1, 2006 - December 31, 2007

Directed retail and point-of-purchase creative for Motorola Colombia across distributor and operator channels, maintaining brand standards, production timelines, and cost control. Supervised review and approval of all promotional materials and developed brand compliance workflows across a decentralized distribution network.

Creative Director, Partner & Account Executive at Penta Soluciones & Visión Acción Imagen

January 1, 2001 - December 31, 2006

Served a roster of clients including Nokia, Alpina, Alianza Team, Cisco Systems, Samsung, and Revista Semana. Delivered creative direction and client-facing account work through campaigns and brand communications, supporting design, production coordination, and delivery of marketing materials.