I am a hybrid creative leader blending art direction, brand image and production, with experience across fashion, luxury, beauty and culture. Based in Zürich, I work as an art director, stylist and set designer, collaborating with brands and photographers to craft cohesive visual stories. I spent eight years in Paris as a freelance creative, expanding my expertise in brand direction, content production and social-media image management. I thrive on building visual identities, coordinating shoots and managing showroom and content workflows for premium brands, often bridging the gap between creative teams and marketing. My approach combines aesthetics with strategic storytelling to elevate brand narratives across editorial, product and social platforms.…

Clara Marti

I am a hybrid creative leader blending art direction, brand image and production, with experience across fashion, luxury, beauty and culture. Based in Zürich, I work as an art director, stylist and set designer, collaborating with brands and photographers to craft cohesive visual stories. I spent eight years in Paris as a freelance creative, expanding my expertise in brand direction, content production and social-media image management. I thrive on building visual identities, coordinating shoots and managing showroom and content workflows for premium brands, often bridging the gap between creative teams and marketing. My approach combines aesthetics with strategic storytelling to elevate brand narratives across editorial, product and social platforms.…

Available to hire

I am a hybrid creative leader blending art direction, brand image and production, with experience across fashion, luxury, beauty and culture. Based in Zürich, I work as an art director, stylist and set designer, collaborating with brands and photographers to craft cohesive visual stories. I spent eight years in Paris as a freelance creative, expanding my expertise in brand direction, content production and social-media image management.

I thrive on building visual identities, coordinating shoots and managing showroom and content workflows for premium brands, often bridging the gap between creative teams and marketing. My approach combines aesthetics with strategic storytelling to elevate brand narratives across editorial, product and social platforms.

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Language

French
Fluent
English
Fluent
Portuguese
Fluent
Spanish; Castilian
Advanced
Italian
Advanced
German
Beginner

Work Experience

Shooting Project Manager at Sonia Rykiel • Balenciaga • Eric Bompard • Dolce & Gabbana • Karl Lagerfeld • Versace • Roberto Cavalli • Guess • L’Oréal • The Kooples • Les Néréides • Comptoir des Cotonniers
January 1, 2018 - December 31, 2021
Managed shooting projects for multiple luxury brands, overseeing moodboards, visual identity, production coordination, showroom management, press relations, influencer seeding and look development; coordinated photographers, stylists and PR to deliver brand content and campaigns.
Shooting / Production & Showroom Management at Converse / Sandie Roy, Paris
January 1, 2017 - December 31, 2017
Organised and produced press days, managed showrooms, liaised with journalists, wrote press releases, coordinated influencer seeding for launches, and handled shipment and exchanges.
Stylist / Art Director at Rio de Janeiro (Freelance)
January 1, 2013 - December 31, 2013
Freelance stylist and art director for editorial and brand shoots; managed stock and on-set production, contributing to content and photography direction.
Stylist / Freelance Creative at Lyon (Freelance)
January 1, 2013 - December 31, 2016
Styling for lookbooks, fashion shoots and brand content; on-set set design and coordination, collaboration with photographers and clients.
Freelance Art Director, Stylist & Brand Consultant at Self-employed / Freelance
January 1, 2018 - December 31, 2021
Hybrid creative lead providing art direction, styling, set design, brand identity, moodboards, and content production for luxury fashion and cosmetics brands. Responsibilities include directing photoshoots, managing production and art direction for shoot days, creating moodboards and visual charters, leading set design and prop sourcing, developing brand content and social media assets, and coordinating with photographers, stylists, PR, and clients. Worked with CHANEL, GIVENCHY, Madame Figaro, Neiman Marcus, Pandora, Sonia Rykiel, and others; established showroom visuals and packaging concepts; offered social media asset creation for brands and photographers.
Shooting Project Manager at SANDIE ROY – Converse, Paris
January 1, 2017 - December 31, 2017
Managed creative shooting production for campaigns, organized press days, showroom logistics, influencer seeding, journalists relations, and coordination with PR and clients. Played a key role in lookbook and product sheet creation and cross-brand collaborations.
Freelance Creative Lead at Paris (Self-employed)
January 1, 2013 - Present
Hybrid creative leader blending art direction, brand image, content and production. Provided social media imagery and content management for brands and photographers; led creative direction, styling, set design, and production with a focus on fashion and luxury culture.
Shooting Project Manager at Sandie Roy - Converse, Paris
January 1, 2017 - January 1, 2017
Organised shoots and press days, coordinated with stylists and PR, managed production studio, showroom logistics and influencer seeding for multiple fashion brands.
Freelance Creative Director / Stylist / Set Designer at Various luxury brands (Sonia Rykiel, Balenciaga, Eric Bompard, Dolce & Gabbana, Karl Lagerfeld, Versace, L’Oréal, The Kooples, etc.)
January 1, 2018 - January 1, 2021
Lead creative direction, styling, set design and brand content for lookbooks, campaigns and editorial shoots; produced studio images, identity charters and social media content; managed procurement and partnerships with photographers and PR.
DJ at Freelance
January 1, 2015 - January 1, 2015
Performed as DJ across Argentina, Brazil, Spain and Switzerland; hosted FREEDANCE workshops blending breathwork, movement and music; complemented with small exhibitions in Argentina and France.
Organisation / Production Press Day at Converse (via Sandie Roy)
January 1, 2017 - December 31, 2017
Organised and produced press days; coordinated shoots, stylists and PR; managed logistics and journalist relations for high-profile campaigns and events.
Stylist & Merchandiser for LVMH brands at LVMH (Lyon)
January 1, 2013 - December 31, 2016
Styling & merchandising for LVMH brands; produced product sheets and packshots; created lookbooks; supported internal communications; managed product flow and contributed to production photo studio coordination.
Stylist & Merchandiser for LVMH brands at LVMH (Lyon)
January 1, 2018 - December 31, 2021
Styling & merchandising for LVMH brands; produced product sheets and lookbooks; coordinated internal communications and logistics; supported lookbooks and packshots for campaigns.

Education

Fashion Design Bachelor at Lyon, France
January 1, 2013 - January 1, 2016
Bachelor in Fashion Design at ESMOD
January 11, 2030 - March 24, 2026
Literary Baccalaureate at French Baccalaureate
January 11, 2030 - March 24, 2026

Qualifications

Fashion design - ESMOD
September 2, 2013 - June 6, 2016
awarded : "prix coup de coeur" for the collection "The groove Disco Club"

Industry Experience

Media & Entertainment, Professional Services, Retail, Other, Consumer Goods, Education
    paper Creative director - Brand designer book
    Hey, I’m Clara Marti, I’m a hybrid creative leader blending art direction, brand image, content and production, with legitimacy in fashion, luxury, beauty and culture, based in Zürich. I’ve worked 8 years in Paris, as a creative freelancer (creative director, stylist, set designer, art director, brand consultant...) for different brands & productions such as LVMH, Givenchy, Bentley, Juliette has a gun... Among other services, I also offer social media image and content management for brands and photographers. Creative direction Art direction Brand Image Consulting Community management Visual identity Personnal styling Set design Trend forecasting link portfolio : https://www.twine.net/signin…