Digital Art Director / Web Designer, I help brands create impactful, consistent, and high-performing digital experiences. Specialized in e-commerce, social media, and visual identity, I design creative universes, efficient interfaces, and engaging content aligned with business, marketing, and user experience goals. Curious about emerging practices, I also integrate AI tools to optimize production workflows and enhance creativity.

Clara M’toumo

Digital Art Director / Web Designer, I help brands create impactful, consistent, and high-performing digital experiences. Specialized in e-commerce, social media, and visual identity, I design creative universes, efficient interfaces, and engaging content aligned with business, marketing, and user experience goals. Curious about emerging practices, I also integrate AI tools to optimize production workflows and enhance creativity.

Available to hire

Digital Art Director / Web Designer, I help brands create impactful, consistent, and high-performing digital experiences. Specialized in e-commerce, social media, and visual identity, I design creative universes, efficient interfaces, and engaging content aligned with business, marketing, and user experience goals. Curious about emerging practices, I also integrate AI tools to optimize production workflows and enhance creativity.

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Work Experience

WEB & GRAPHIC DESIGNER
September 1, 2015 - February 1, 2017
Direction artistique - Motion design UI - Identité visuelle - Social Média
DA / Webdesigner, Freelance at ROSAPARK; LÉOBURNETT; PUBLICIS
March 1, 2017 - September 1, 2018
Création et déclinaison de supports graphiques print et web; développement d’axes créatifs; adaptations pour campagnes digital; collaboration avec les studios.
Direction Artistique at ROSAPARK
September 1, 2018 - October 1, 2022
Direction artistique et conception d’identités de marque et campagnes 360°; stratégies social media; production de contenus; briefs créatifs et ateliers on-set; storyboarding et DA sur Instagram Monoprix; stop-motion collaborations.
Designer Web / UX/UI Designer (Freelance) at Maisons du Monde
September 1, 2018 - October 1, 2022
Conception et mise à jour des pages e-commerce; refonte de la homepage; création et adaptation des visuels; travail avec le design system; IA générative pour visuels.
Direction Artistique Digitale / UI at Freelance
October 1, 2022 - Present
Direction artistique digitale et UI; travail avec MOONLIKE, THE GOOD COMPANY, WE ARE SOCIAL, SPOKE; clients: BPCE, Mondial Relay, Monoprix, Macif, Havana Club, EBAY, Pole emploi, Hello Bank, Nivea, Etat Pur, Senseo, Tag Heuer; concepts visuels, identité et design systems; wireframes et maquettes sur Figma.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Other