Available to hire
I am a data-driven digital marketer with a psychology background, skilled in multi-channel campaign management, A/B testing, and funnel optimization. I have hands-on experience across Google Ads, Meta Ads, SEO, and content performance analysis, and have increased ad CTR to 10.81% through data-driven testing and creative iteration.
By combining analytical precision with audience psychology, I build growth strategies that are measurable, authentic, and aligned with audience intent, driving sustainable organic reach and community engagement.
Language
English
Advanced
German
Intermediate
Indonesian
Fluent
Work Experience
Digital Marketing Specialist at NutriGlide
September 30, 2025 - September 30, 2025Led multi-channel digital campaigns (Meta Ads, Google Ads, SEO) to increase brand awareness, engagement, and lead generation. Conducted A/B testing (video vs static) and creative optimization, achieving a CTR of 10.81% and reducing customer acquisition cost through refined targeting and bidding strategy. Performed data-driven funnel optimization across top-, mid-, and bottom-funnel stages to boost retention and conversions. Collaborated cross-functionally to align ad messaging with audience intent, translating performance data into actionable growth insights via GA4 and Looker Studio dashboards.
SEO Specialist at Timezone Indonesia
August 31, 2025 - August 31, 2025Conducted site and competitor audits to identify keyword gaps and on-page opportunities, supporting organic visibility. Built topic clusters aligned with search intent to improve content performance and reach through SEO. Recommended on-page improvements to strengthen message consistency across assets and landing experiences.
Hotel Management Apprentice at Das Bayrisches Familiotel
November 30, 2024 - November 30, 2024Maintained SOP discipline, checklist tracking, and escalation reporting to ensure on-time deliverables, translating to campaign execution and trafficking workflows. Strengthened stakeholder coordination and cross-functional alignment under fast-paced conditions, ensuring seamless handovers and timely project completion. Applied QA and documentation processes akin to campaign reviews and quality assurance cycles in digital marketing.
Caregiver at Zentrum für Menschen, Würzburg
July 31, 2024 - July 31, 2024Handled data documentation, structured progress tracking, and weekly reports to support analytics and performance reporting in campaigns. Practiced behavioral analysis and adaptive planning to reinforce an analytical approach to audience behavior and engagement optimization.
Regional Chairman at PPIJ Würzburg, Germany
August 31, 2024 - August 31, 2024Led a 104-member community, overseeing engagement campaigns and activation strategies that boosted participation by 40%. Established partnerships with the Indonesian Embassy and local organizations, increasing visibility and trust. Implemented data-tracking systems to measure event participation, aligning with KPI-driven engagement monitoring.
Sport Event Coordinator at PPIJ Franken, Germany
August 31, 2024 - August 31, 2024Managed event growth operations with structured planning and live coordination across 15 teams, achieving >90% participant satisfaction. Ensured efficiency through real-time logistics tracking and strong stakeholder communication, linking to community and engagement management.
Education
Bachelor's Degree in Psychology at University of North Sumatera
September 1, 2013 - January 1, 2018Full-Stack Digital Marketing Program at RevoU
June 1, 2025 - September 30, 2025Qualifications
RevoU Certificate of Achievement – Full-Stack Digital Marketing
September 1, 2025 - November 9, 2025Industry Experience
Media & Entertainment, Education, Professional Services, Travel & Hospitality, Retail
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