Hi, I'm Clarissa Netania, a passionate graphic designer and creative professional with a knack for art direction and branding. With several years of experience in event branding, digital and print collateral design, and marketing, I've had the pleasure of leading projects that reached millions. I love crafting visual stories that connect with audiences and elevate brand experiences. I also co-founded a nail and lash boutique where I headed marketing and social media, growing an engaged community and significantly increasing revenue. Currently, I freelance as Clarinet Design, creating logos, brand guidelines, websites, and custom illustrations. If you're looking for fresh ideas and dedicated design expertise, let's connect!…

Clarissa Netania

Hi, I'm Clarissa Netania, a passionate graphic designer and creative professional with a knack for art direction and branding. With several years of experience in event branding, digital and print collateral design, and marketing, I've had the pleasure of leading projects that reached millions. I love crafting visual stories that connect with audiences and elevate brand experiences. I also co-founded a nail and lash boutique where I headed marketing and social media, growing an engaged community and significantly increasing revenue. Currently, I freelance as Clarinet Design, creating logos, brand guidelines, websites, and custom illustrations. If you're looking for fresh ideas and dedicated design expertise, let's connect!…

Available to hire

Hi, I’m Clarissa Netania, a passionate graphic designer and creative professional with a knack for art direction and branding. With several years of experience in event branding, digital and print collateral design, and marketing, I’ve had the pleasure of leading projects that reached millions. I love crafting visual stories that connect with audiences and elevate brand experiences.

I also co-founded a nail and lash boutique where I headed marketing and social media, growing an engaged community and significantly increasing revenue. Currently, I freelance as Clarinet Design, creating logos, brand guidelines, websites, and custom illustrations. If you’re looking for fresh ideas and dedicated design expertise, let’s connect!

See more

Language

English
Fluent
Indonesian
Fluent

Work Experience

Graphic Designer at Flash Concepts
September 30, 2022 - August 1, 2025
Led event branding and art direction, designing key visuals and brand guidelines. Created print and digital collaterals including infographics, signage, eDMs, slides, and social media content. Revamped company website, increasing site visits by 90% and generating over 800 inquiries. Collaborated with creative planners to develop project-winning proposals. Spearheaded portfolio revamp improving client experience and project layouts.
Co-Founder at Citta by CITA (Nail & Lash Boutique in Jakarta)
October 1, 2022 - Present
Grew Instagram to 3K+ followers organically with an 8.27% engagement rate, surpassing industry benchmarks. Led marketing team across shoots, content strategy, and influencer collabs. Built brand identity and designed key digital and print assets. Produced viral reels reaching up to 1M+ views.
Freelance Designer at Clarinet Design
January 1, 2022 - Present
Developed logos and brand guidelines for clients including Dragon Mama, Sisu Studio, and Goldman Investama. Designed and optimized websites for brands and individuals. Created custom illustrations and artworks.
Graphic Designer at Flash Concepts
September 30, 2022 - August 1, 2025
Led event branding and art direction, designing key visuals and brand guidelines. Created print and digital collaterals such as infographics, signage, eDMs, slides, and social media content. Revamped the company website, increasing site visits by 90% and generating over 800 inquiries. Collaborated with creative planners to develop project-winning proposals and spearheaded portfolio revamp, improving client experience and project layouts. Notable projects included the Friso Great Digestion Adventure, DBS Service Recognition Award, FedEx APAC O&D Conference, Singtel Partner’s Appreciation Night 2025, Singapore Heart Foundation Save-A-Life Campaign, DBS Future Forward Festival, and CapitaLand Sustainability Corner.
Co-Founder, Head of Marketing at Citta by CITA (Nail & Lash Boutique in Jakarta)
October 1, 2022 - Present
Grew Instagram organically to over 3,000 followers with a high engagement rate of 8.27%. Generated 60% of the customer base via social media content, increasing revenue by 132% over two years. Led marketing teams for shoots, content strategy, and influencer collaborations. Built and designed the company’s brand identity, including brand guides and printed & digital collaterals. Developed notable content pieces such as the 'Hidden Gem Nails' reels, 'Before vs After Lash' reels, and humor skit reels with significant views and engagement.
Freelance Designer at Clarinet Design
January 1, 2022 - Present
Developed logos and brand guidelines for clients such as Dragon Mama, Sisu Studio, and Goldman Investama. Designed and optimized websites for brands and individuals. Created custom illustrations and artworks.

Education

Diploma of Graphic Communication at Nanyang Academy of Fine Arts
July 1, 2019 - September 30, 2022
Diploma of Graphic Communication at Nanyang Academy of Fine Arts
July 1, 2019 - September 30, 2022

Qualifications

D&AD New Blood Pencil Award (Solo Awardee)
January 1, 2021 - December 31, 2021

Industry Experience

Other
    paper Design Portfolio
    A selection of projects showcasing my strengths in art direction, visual design, and digital marketing, spanning both print and digital. From brand identities and social content to UI/UX design and campaign visuals, each piece reflects my focus on clarity, creativity, and impact across platforms. pdf graphicdesign artdirection…