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Hi, I'm Claudia Artandi, a passionate digital marketing professional with experience in creating impactful consumer experiences and improving brand awareness through SEO, content strategy, and social media. I've worked with well-known brands like Eucerin and Aquaphor, optimizing their digital presence and managing significant marketing budgets. I enjoy collaborating across teams and with global partners to exceed KPIs and thrive in fast-paced environments. My background includes managing influencer plans, content creation, and executing effective digital campaigns. I'm always excited to explore new ways to connect with audiences and drive meaningful results.…Hi, I'm Claudia Artandi, a passionate digital marketing professional with experience in creating impactful consumer experiences and improving brand awareness through SEO, content strategy, and social media. I've worked with well-known brands like Eucerin and Aquaphor, optimizing their digital presence and managing significant marketing budgets. I enjoy collaborating across teams and with global partners to exceed KPIs and thrive in fast-paced environments. My background includes managing influencer plans, content creation, and executing effective digital campaigns. I'm always excited to explore new ways to connect with audiences and drive meaningful results.

Claudia Artandi

Digital Marketer, Marketing Strategist, Influencer Marketing Manager, +2

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Hi, I'm Claudia Artandi, a passionate digital marketing professional with experience in creating impactful consumer experiences and improving brand awareness through SEO, content strategy, and social media. I've worked with well-known brands like Eucerin and Aquaphor, optimizing their digital presence and managing significant marketing budgets. I enjoy collaborating across teams and with global partners to exceed KPIs and thrive in fast-paced environments. My background includes managing influencer plans, content creation, and executing effective digital campaigns. I'm always excited to explore new ways to connect with audiences and drive meaningful results.…Hi, I'm Claudia Artandi, a passionate digital marketing professional with experience in creating impactful consumer experiences and improving brand awareness through SEO, content strategy, and social media. I've worked with well-known brands like Eucerin and Aquaphor, optimizing their digital presence and managing significant marketing budgets. I enjoy collaborating across teams and with global partners to exceed KPIs and thrive in fast-paced environments. My background includes managing influencer plans, content creation, and executing effective digital campaigns. I'm always excited to explore new ways to connect with audiences and drive meaningful results.

Available to hire

Hi, I’m Claudia Artandi, a passionate digital marketing professional with experience in creating impactful consumer experiences and improving brand awareness through SEO, content strategy, and social media. I’ve worked with well-known brands like Eucerin and Aquaphor, optimizing their digital presence and managing significant marketing budgets.

I enjoy collaborating across teams and with global partners to exceed KPIs and thrive in fast-paced environments. My background includes managing influencer plans, content creation, and executing effective digital campaigns. I’m always excited to explore new ways to connect with audiences and drive meaningful results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Associate, Eucerin & Aquaphor at Beiersdorf

November 30, 2023 - July 25, 2025

Optimized website management responsibilities for Aquaphor & Eucerin brands with goals of premium consumer experiences and increased brand awareness. Leveraged SEO best practices to optimize web properties and digital content, resulting in significant increases in unique website visits (110% for Aquaphor and 92% for Eucerin YoY in 2023). Owned and executed Eucerin’s email consumer journey resulting in average open rate of 25% and average CTR of 5% per email campaign. Led the creation and allocation of a $5 million digital budget across four brands. Facilitated strong relationships between digital team, global partners, internal cross functional teams, digital vendors, and agency partners to over-deliver on yearly KPIs.

Digital Marketing Associate, Eucerin & Aquaphor at Beiersdorf

November 30, 2023 - July 25, 2025

Optimized website management for Aquaphor & Eucerin brands to enhance consumer experiences and increase brand awareness. Leveraged SEO best practices to boost organic traffic, achieving a 110% increase in Aquaphor and a 92% increase in Eucerin unique website visits year over year (2023). Executed Eucerin's email consumer journey with an average open rate of 25% and CTR of 5%. Led a $5 million digital budget allocation across four brands. Facilitated strong collaboration among the digital team, global partners, vendors, and agencies to surpass yearly KPIs.

Marketing Associate at The Gordon Group

March 31, 2021 - July 25, 2025

Managed a B2B focused multi-threaded marketing plan aimed at lead generation for a sales team. Proposed and facilitated influencer plans including recruitment, rate negotiation, creative assistance, and data analysis, resulting in over 10 million views on Instagram and 500,000+ views on TikTok. Curated monthly social media calendars for two brands integrating content with blogs and YouTube channels. Led social partnerships through identification, outreach, and activation. Created marketing collateral including email/social creative, case studies, infographics, and guides. Handled all aspects of trade shows: planning, budgeting, vendor sourcing, execution, and on-site coordination.

Marketing Associate at The Gordon Group

March 31, 2021 - July 25, 2025

Managed a B2B multi-threaded marketing plan focused on sales lead generation. Proposed and facilitated influencer plans, recruiting influencers and analyzing data resulting in over 10 million Instagram views and significant TikTok engagement. Curated monthly social media calendars integrating Blog/YouTube content. Led social partnerships including partner identification, outreach, and activation. Created marketing collateral and managed trade shows including planning, budgeting, and execution.

Influencer Marketing Strategist at APA Agency

May 31, 2018 - July 25, 2025

Collaborated with influencer clients and major brands such as Nivea, Lancome, Nike, and Nespresso to develop full influencer activations on Instagram and other social platforms. Redlined influencer contracts with legal teams and negotiated rates with brands on behalf of clients.

Influencer Marketing Strategist at APA Agency

May 31, 2018 - July 25, 2025

Developed influencer activations for clients and brands such as Nivea, Lancome, Nike, and Nespresso on Instagram and other platforms. Redlined influencer contracts and negotiated rates with legal and brands on behalf of clients.

Marketing Strategist at SOCIAL by C

June 1, 2014 - Present

Managed and wrote for popular blogs averaging 50,000 views per month, optimizing SEO with SEMRush and Yoast. Created vlog content on YouTube supporting blog content, planned and implemented website refreshes and layout/content changes. Developed ongoing monthly social media content plans that resulted in over 100,000 new social followers and 50,000+ new YouTube subscribers.

Marketing Strategist at SOCIAL by C

June 1, 2014 - Present

Managed and created content for popular blogs and YouTube channels with strong SEO optimization. Planned website refreshes and social media content, resulting in significant growth of social followers and subscribers.