Claudia Nantel

National bilingual public relations and influencer agency work with leading U.S. & Canadian beauty, skin care, and wellness brands across the Canadian market. Lead integrated PR, influencer, and social strategy across earned media and creator-led campaigns for clients including L’OCCITANE EN PROVENCE, Milk Makeup, Paula's Choice, Josie Maran, and more. Architected and executed fully integrated PR + influencer campaigns supporting national product launches, contributing to YoY EMV growth and elevating ranking. Served as the go-to lead for paid amplification strategy and aligned influencer activation with brand storytelling and digital amplification.

Social-first growth marketing agency supporting DTC and lifestyle brands. Manage a portfolio of 10+ client accounts across retail, fashion, beauty, beverage, and hospitality sectors; oversee organic social and digital strategies; partner with paid media teams to align organic strategy with acquisition objectives, optimizing messaging for performance. Wrote copy and briefs for organic and paid social content; interpreted engagement and audience data to refine positioning and improve campaign efficiency. Cross-functional with PPC and creative teams.

Led social media strategy, grew Instagram following by 60% in one year; managed influencer and creator partnerships from outreach to execution; created short-form video and static content for Instagram and TikTok; defined brand voice through copywriting across social and email channels; conducted industry and audience analysis to inform content direction; supported campaign ideation and photo shoot coordination.