Hi, I’m Claudia! A marketing, PR and creative consultant specializing in content, social media, and influencer strategy for beauty, fashion, and lifestyle brands. I currently work in PR and influencer marketing, where I’ve led campaigns and content initiatives for brands like L’Occitane, Paula’s Choice, Milk Makeup, Josie Maran, and Summer Fridays. Through this work, I’ve developed a strong understanding of what makes content resonate, from brand storytelling to creator partnerships to social-first campaigns. As a freelancer, I work with brands who want both creative thinking and hands-on execution. I help develop content concepts, manage social media, refine brand voice, and bring campaigns to life in a way that feels intentional and culturally relevant.

Claudia Nantel

Hi, I’m Claudia! A marketing, PR and creative consultant specializing in content, social media, and influencer strategy for beauty, fashion, and lifestyle brands. I currently work in PR and influencer marketing, where I’ve led campaigns and content initiatives for brands like L’Occitane, Paula’s Choice, Milk Makeup, Josie Maran, and Summer Fridays. Through this work, I’ve developed a strong understanding of what makes content resonate, from brand storytelling to creator partnerships to social-first campaigns. As a freelancer, I work with brands who want both creative thinking and hands-on execution. I help develop content concepts, manage social media, refine brand voice, and bring campaigns to life in a way that feels intentional and culturally relevant.

Available to hire

Hi, I’m Claudia! A marketing, PR and creative consultant specializing in content, social media, and influencer strategy for beauty, fashion, and lifestyle brands.

I currently work in PR and influencer marketing, where I’ve led campaigns and content initiatives for brands like L’Occitane, Paula’s Choice, Milk Makeup, Josie Maran, and Summer Fridays. Through this work, I’ve developed a strong understanding of what makes content resonate, from brand storytelling to creator partnerships to social-first campaigns.

As a freelancer, I work with brands who want both creative thinking and hands-on execution. I help develop content concepts, manage social media, refine brand voice, and bring campaigns to life in a way that feels intentional and culturally relevant.

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Language

English
Fluent
French
Fluent

Work Experience

PR & Social Manager at Matinée Studio
November 1, 2024 - Present
National bilingual public relations and influencer agency work with leading U.S. & Canadian beauty, skin care, and wellness brands across the Canadian market. Lead integrated PR, influencer, and social strategy across earned media and creator-led campaigns for clients including L’OCCITANE EN PROVENCE, Milk Makeup, Paula's Choice, Josie Maran, and more. Architected and executed fully integrated PR + influencer campaigns supporting national product launches, contributing to YoY EMV growth and elevating ranking. Served as the go-to lead for paid amplification strategy and aligned influencer activation with brand storytelling and digital amplification.
Digital Marketing Manager at Imagemotion
October 1, 2022 - Present
Social-first growth marketing agency supporting DTC and lifestyle brands. Manage a portfolio of 10+ client accounts across retail, fashion, beauty, beverage, and hospitality sectors; oversee organic social and digital strategies; partner with paid media teams to align organic strategy with acquisition objectives, optimizing messaging for performance. Wrote copy and briefs for organic and paid social content; interpreted engagement and audience data to refine positioning and improve campaign efficiency. Cross-functional with PPC and creative teams.
Digital Marketing Specialist at LXR
October 1, 2020 - September 30, 2022
Led social media strategy, grew Instagram following by 60% in one year; managed influencer and creator partnerships from outreach to execution; created short-form video and static content for Instagram and TikTok; defined brand voice through copywriting across social and email channels; conducted industry and audience analysis to inform content direction; supported campaign ideation and photo shoot coordination.
Marketing Coordinator at L’Intervalle Shoes
December 1, 2019 - October 1, 2020
Coordinated marketing initiatives and supported e-commerce content updates.
Marketing Intern at Judith & Charles
August 1, 2019 - November 1, 2019
Supported marketing planning, campaigns, photo shoots, and social media.

Education

Bachelor of Commerce at Concordia University
January 11, 2030 - December 20, 2021
DEC in Commerce at Dawson College
January 11, 2030 - May 2, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services