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I am a bilingual market research and consumer insights professional with 10+ years of experience analyzing data, measuring campaign effectiveness, and driving brand growth across global organizations. I specialize in turning complex data into actionable insights through quantitative and qualitative research, predictive analysis, and data visualization. I excel at translating data into marketing strategies, optimizing messaging and content performance, and building KPI dashboards across platforms like YouTube, Instagram, and email marketing. I thrive in cross-functional teams and love collaborating with partners to elevate brand positioning and audience engagement.…I am a bilingual market research and consumer insights professional with 10+ years of experience analyzing data, measuring campaign effectiveness, and driving brand growth across global organizations. I specialize in turning complex data into actionable insights through quantitative and qualitative research, predictive analysis, and data visualization. I excel at translating data into marketing strategies, optimizing messaging and content performance, and building KPI dashboards across platforms like YouTube, Instagram, and email marketing. I thrive in cross-functional teams and love collaborating with partners to elevate brand positioning and audience engagement.

Claudia Lopez

Marketing Strategist, Brand Strategist, Marketing Analyst, +6

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I am a bilingual market research and consumer insights professional with 10+ years of experience analyzing data, measuring campaign effectiveness, and driving brand growth across global organizations. I specialize in turning complex data into actionable insights through quantitative and qualitative research, predictive analysis, and data visualization. I excel at translating data into marketing strategies, optimizing messaging and content performance, and building KPI dashboards across platforms like YouTube, Instagram, and email marketing. I thrive in cross-functional teams and love collaborating with partners to elevate brand positioning and audience engagement.…I am a bilingual market research and consumer insights professional with 10+ years of experience analyzing data, measuring campaign effectiveness, and driving brand growth across global organizations. I specialize in turning complex data into actionable insights through quantitative and qualitative research, predictive analysis, and data visualization. I excel at translating data into marketing strategies, optimizing messaging and content performance, and building KPI dashboards across platforms like YouTube, Instagram, and email marketing. I thrive in cross-functional teams and love collaborating with partners to elevate brand positioning and audience engagement.

Available to hire

I am a bilingual market research and consumer insights professional with 10+ years of experience analyzing data, measuring campaign effectiveness, and driving brand growth across global organizations. I specialize in turning complex data into actionable insights through quantitative and qualitative research, predictive analysis, and data visualization.

I excel at translating data into marketing strategies, optimizing messaging and content performance, and building KPI dashboards across platforms like YouTube, Instagram, and email marketing. I thrive in cross-functional teams and love collaborating with partners to elevate brand positioning and audience engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Founder & Business Owner at Pia Yoga LLC

June 1, 2017 - Present

Led ongoing market research and audience analysis to optimize brand strategy, messaging, and content performance. Built KPI dashboards to monitor campaign effectiveness across YouTube, Instagram, and email marketing, reaching 50K+ global followers. Applied data-driven insights to grow YouTube to 14K+ subscribers and monetize within 2 years. Launched and sustained a subscription-based online studio, analyzing user behavior and churn to improve retention and recurring revenue. Designed and tested customer journeys and sales funnels, improving course enrollment and conversion rates. Secured partnerships with Luluemon, Avian ca, and TeleMundo, leveraging wellness initiatives to elevate brand positioning.

Manager, Organizational Development at STEP Miami (Society of Trust and Estate Practitioners)

April 1, 2019 - November 1, 2019

Led the planning and execution of monthly events, including the annual conference, coordinating logistics, venues, sponsorships, and service providers. Oversaw marketing, public relations, and advertising initiatives, including email campaigns. Researched, negotiated, and contracted venues, caterers, audio-visual services, and contractors. Developed and maintained partnerships with corporate sponsors to fund key events. Prepared financial and non-financial reports for branch events and activities.

Marketing Manager at Subway

March 1, 2016 - June 1, 2016

Analyzed regional sales and consumer data to guide brand strategy and optimize media mix. Provided strategic brand direction and leadership with creative media agencies across Central America. Launched successful marketing campaigns across POS, OOH, TV, and radio in each country. Managed marketing budgets across six countries, including media, production, and OOH expenses. Developed comprehensive reports on sales, units, financial performance, historical data, and market indexes to inform strategic decisions and marketing plans.

Senior Marketing Analyst at Baxter

September 1, 2011 - June 1, 2013

Designed and executed marketing campaigns for strategic products resulting in 24% growth. Led a patient data analysis project to inform strategic decisions, generating $1M USD in additional sales. Analyzed sales and market segmentation to identify growth opportunities and define business strategies for the Hemophilia group. Managed and monitored an innovative sales force compensation structure, achieving sales 11% above forecast in the first six months. Built reporting dashboards to track campaign performance, forecasting, and budget management.

Client Service Executive at Nielsen

January 1, 2008 - August 1, 2011

Analyzed market and sales data to identify growth opportunities in distribution, product portfolio, promotions, and new launches for clients' brands. Collaborated with cross-functional teams to translate data into strategic marketing recommendations. Analyzed consumer buying behavior to identify growth opportunities in distribution, pricing, and promotions. Drove incremental sales by negotiating with new and existing clients and positioning Nielsen services as solutions to support brand growth.