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I’m Claudia Niemeyer, a brand and creative design leader with 20+ years of experience connecting design excellence with business strategy. I build brand systems, frameworks, and governance models that help organisations grow with clarity, craft, and a distinct point of view—so teams worldwide can execute consistently without losing the soul behind the brand. I’ve led and scaled multidisciplinary design organisations across Europe and Latin America, coaching creative leaders and mentoring designers to raise capability and confidence. From shaping design standards and operating models to delivering brand, digital, and experience initiatives for global clients, I focus on protecting brand integrity at scale while creating the structure that enables brands to evolve—clearly, beautifully, and effectively.…I’m Claudia Niemeyer, a brand and creative design leader with 20+ years of experience connecting design excellence with business strategy. I build brand systems, frameworks, and governance models that help organisations grow with clarity, craft, and a distinct point of view—so teams worldwide can execute consistently without losing the soul behind the brand. I’ve led and scaled multidisciplinary design organisations across Europe and Latin America, coaching creative leaders and mentoring designers to raise capability and confidence. From shaping design standards and operating models to delivering brand, digital, and experience initiatives for global clients, I focus on protecting brand integrity at scale while creating the structure that enables brands to evolve—clearly, beautifully, and effectively.

Claudia Niemeyer

Creative Director, Art Director, Brand Designer, +3

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I’m Claudia Niemeyer, a brand and creative design leader with 20+ years of experience connecting design excellence with business strategy. I build brand systems, frameworks, and governance models that help organisations grow with clarity, craft, and a distinct point of view—so teams worldwide can execute consistently without losing the soul behind the brand. I’ve led and scaled multidisciplinary design organisations across Europe and Latin America, coaching creative leaders and mentoring designers to raise capability and confidence. From shaping design standards and operating models to delivering brand, digital, and experience initiatives for global clients, I focus on protecting brand integrity at scale while creating the structure that enables brands to evolve—clearly, beautifully, and effectively.…I’m Claudia Niemeyer, a brand and creative design leader with 20+ years of experience connecting design excellence with business strategy. I build brand systems, frameworks, and governance models that help organisations grow with clarity, craft, and a distinct point of view—so teams worldwide can execute consistently without losing the soul behind the brand. I’ve led and scaled multidisciplinary design organisations across Europe and Latin America, coaching creative leaders and mentoring designers to raise capability and confidence. From shaping design standards and operating models to delivering brand, digital, and experience initiatives for global clients, I focus on protecting brand integrity at scale while creating the structure that enables brands to evolve—clearly, beautifully, and effectively.

Available to hire

I’m Claudia Niemeyer, a brand and creative design leader with 20+ years of experience connecting design excellence with business strategy. I build brand systems, frameworks, and governance models that help organisations grow with clarity, craft, and a distinct point of view—so teams worldwide can execute consistently without losing the soul behind the brand.

I’ve led and scaled multidisciplinary design organisations across Europe and Latin America, coaching creative leaders and mentoring designers to raise capability and confidence. From shaping design standards and operating models to delivering brand, digital, and experience initiatives for global clients, I focus on protecting brand integrity at scale while creating the structure that enables brands to evolve—clearly, beautifully, and effectively.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Portuguese

Fluent

German

Advanced

Spanish; Castilian

Intermediate

Work Experience

Design Strategy Consultant & Mentor at Independent

September 1, 2025 - Present

Advising organisations and creative businesses on brand strategy, design systems, and creative governance frameworks. Mentoring senior designers and creative leaders on leadership development, strategic positioning, and design excellence.

Managing Director & Creative Lead at Ginetta

April 1, 2024 - September 1, 2025

Led global creative direction, shaping digital experiences by aligning brand narrative, business goals and UX/CX; directed multidisciplinary teams across design, art direction, content and strategy to deliver world-class interactive experiences; partnered with C-level leaders to translate complex insights into culturally informed creative concepts; built scalable design frameworks and cross-regional workflows to ensure quality and consistency; led recruitment, coaching initiatives, and a structured feedback program to foster capability development within the design team, improving overall design quality.

Managing Director & Team Lead at Ginetta

March 1, 2024 - August 31, 2025

Led multidisciplinary design teams delivering brand, digital and experience initiatives for international clients. Defined creative frameworks, design standards, and operational workflows to improve consistency and accelerate delivery across channels. Accountable for project governance, budgets, timelines, and team performance, balancing creative ambition with operational effectiveness; built a design culture through mentoring, critique, and collaborative ways of working.

Principal Director at Accenture Song - Fjord

October 1, 2020 - August 1, 2023

Scaled the Zurich studio from 9 to 35 creatives, fostering a culture of interdisciplinary excellence; led large-scale programs for global brands by merging deep research insights with forward-looking narrative direction to drive market relevance; directed interdisciplinary teams (design, research, content) to produce high-impact interactions across websites, product experiences, and branded content; defined high-level design standards and creative review processes for multi-market delivery; strengthened relationships with senior stakeholders to align creative output with strategic business goals.

Design Principal Director at Accenture Song/Fjord

January 1, 2020 - December 31, 2023

Led design strategy and brand experience initiatives for global clients including Roche, Novartis, and Sanofi across the DACH region. Grew the Zürich design studio from 9 to 35 designers via strategic hiring, coaching, and capability development. Developed design governance models and delivery frameworks to ensure consistency and quality across complex, multi-stakeholder engagements.

Design Director at Accenture | Fjord

March 1, 2016 - September 1, 2020

Built and led the LATAM design organization, scaling from 6 to over 200 professionals across 9 countries; contributed to a pipeline growth of +$20M through executive partnership and creative leadership; established design operations, talent programs, and quality assurance processes across LATAM; defined art direction practice, brand design offerings, and cross-regional creative standards; directed CX and brand storytelling framework for sectors including Health, Retail, and FM CG.

Group Design Director at Accenture Song/Fjord

January 1, 2016 - December 31, 2020

Built and led the Design and Innovation practice for Latin America from the ground up—establishing teams, design standards, operational models, and go-to-market strategy. Scaled regional operations from 6 to 200+ people across 9 countries, contributing to $20M+ pipeline growth. Defined governance models, brand experience roadmaps, and delivery frameworks to align design execution with business priorities and maintain regional consistency; oversaw design maturity, talent development, and culture across geographically distributed teams.

Branding & Design Consultant at Berlin (Independent)

August 1, 2013 - February 1, 2016

Provided creative direction for design, branding, and editorial projects for global clients; developed brand identities, narrative frameworks, and design for digital and print; delivered research-driven design solutions for clients across business, FM CG, culture, education, and innovation.

Branding & Design Consultant at Creative Business

January 1, 2013 - January 1, 2016

Led global branding, visual identity, UX, and design engagements, connecting multidisciplinary teams with international clients to deliver strategy-led brand outcomes.

Creative Director at Saatchi & Saatchi X

March 1, 2011 - July 1, 2013

Led creative direction for integrated campaigns, product launches, and retail experiences; collaborated with copywriters, strategists and senior marketing stakeholders across international teams; ensured cross-market visual consistency for global consumer brands.

Designer & Manager at Ana Couto Branding & Design

August 1, 2009 - February 1, 2011

Managed visual identity, packaging, UX and retail design end-to-end; oversaw client engagement, scope definition, and creative quality control.

Design Manager at Five Currents

June 1, 2009 - August 1, 2009

Developed visual storytelling, structured content, narrative and visual design for the International Olympic Committee during Rio's successful 2016 Olympic bid.

Design Manager at Ana Couto Branding & Design

January 1, 2009 - December 31, 2011

Led end-to-end brand and identity projects, overseeing design strategy, creative direction, client engagement, and delivery for national and international accounts. Managed cross-functional creative teams and production workflows, ensuring alignment, quality, and consistency across concurrent projects.

Design Coordinator at Tatil Design

April 1, 2004 - May 1, 2009

Coordinated teams, designed and conceptualized national and international projects for brand positioning, visual identity, packaging, events and retail.