I'm Cleverson Braga, a graphic designer and art director with 16 years of experience developing brand identities, marketing campaigns, and visual communication strategies for agencies and multinational companies. I help brands stand out and improve customer experience through thoughtful design and strong collaboration. I'm seeking opportunities in branding, marketing design, and creative leadership, where I can combine art direction, communication, and project management to deliver measurable business value.

Cleverson Braga

I'm Cleverson Braga, a graphic designer and art director with 16 years of experience developing brand identities, marketing campaigns, and visual communication strategies for agencies and multinational companies. I help brands stand out and improve customer experience through thoughtful design and strong collaboration. I'm seeking opportunities in branding, marketing design, and creative leadership, where I can combine art direction, communication, and project management to deliver measurable business value.

Available to hire

I’m Cleverson Braga, a graphic designer and art director with 16 years of experience developing brand identities, marketing campaigns, and visual communication strategies for agencies and multinational companies. I help brands stand out and improve customer experience through thoughtful design and strong collaboration.

I’m seeking opportunities in branding, marketing design, and creative leadership, where I can combine art direction, communication, and project management to deliver measurable business value.

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Language

English
Intermediate
Portuguese
Fluent

Work Experience

Co-Founder at Sheepdog Club
July 1, 2024 - Present
Co-founded Sheepdog Club, helping define brand direction, visual identity, and creative processes. Led design systems, collaborated with partners, and contributed to strategic planning for client projects.
Designer gráfico at VEGA Monitoramento
July 1, 2024 - October 8, 2025
Collaborated with marketing, sales and internal comms to revamp the company's brand, implement a new visual standard across social media and internal communications, and concept and breakdown endomarketing campaigns.
Diretor de Criação at Digital é ISSO
May 1, 2023 - October 8, 2025
As Director of Creation, led the design team, defined creative directions, and delivered branding and advertising campaigns for automotive clients, ensuring creative quality and timely delivery.
Diretor de Arte at Barigüi Group
May 1, 2023 - October 8, 2025
Directed art for social layouts and online campaigns for leading automotive brands VW, Fiat, Kia, Nissan and BMW; collaborated with the agency team to deliver visually compelling campaigns.
Analista de Customer Marketing at Neogrid
October 1, 2021 - October 8, 2025
Mapped and executed customer-focused marketing actions, strengthening relationships and supporting up-selling and cross-selling initiatives through data-driven campaigns.
Analista de Marketing Pleno at Neogrid
October 1, 2021 - October 8, 2025
Brand guardian ensuring consistency of visual identity across institutional and commercial materials, developing impactful communications in line with brand guidelines.
Diretor de Arte at Magica Comunicação
May 1, 2018 - October 8, 2025
Developed layouts for magazines, catalogs, ads and outdoor media for retail clients, including government and cultural institutions; drove innovative campaigns.
Diretor de Arte [web] at iZi Sistemas
November 1, 2012 - October 8, 2025
Directed art for web projects, translating brand strategy into digital visuals.
Diretor de Arte at OWP Comunicação Eficaz
April 1, 2012 - October 8, 2025
Art director on multiple projects, shaping visual language and campaign concepts.
Diretor de Arte at PEB - Planejamento e Comunicação
January 1, 2012 - October 8, 2025
Endomarketing campaigns for Salfer network; created campaigns, piece breakdowns, mailers and retail catalogs.
Assistente de Criação at Salfer (rede varejista) / PEB
July 1, 2010 - October 8, 2025
Assisted in campaign creation and piece breakdowns for the Salfer retail network; contributed to endomarketing materials.
Co-Founder at Sheepdog Club
July 1, 2024 - Present
Co-founded Sheepdog Club and led multiple initiatives.
Graphic Designer at VEGA Monitoramento
July 1, 2024 - October 8, 2025
Worked with marketing, commercial and internal communications on rebranding, established a new visual standard for social networks and internal communications, and supported endomarketing campaigns.
Creative Director at Digital é ISSO
May 1, 2023 - October 8, 2025
Managed a design team, organized daily activities to ensure timely delivery; helped create brands and campaigns for dealerships; developed visual identities and persuasive campaigns; motivated the team toward collaboration and strategic results.
Art Director
May 1, 2023 - October 8, 2025
Created engaging layouts for social media and online campaigns for dealerships; collaborated with a team to deliver visually impactful pieces aligned with digital marketing strategies.
Analista de Customer Marketing at Neogrid
October 1, 2021 - October 8, 2025
Mapped, tracked and executed customer-focused actions and campaigns to strengthen client relationships; supported upsell and cross-sell initiatives using data-driven insights.
Analista de Marketing Pleno at Neogrid
October 1, 2021 - October 8, 2025
Guardião da marca; developed institutional and commercial materials ensuring branding consistency and alignment across initiatives.
Diretor de Arte at Magica Comunicação
May 1, 2018 - October 8, 2025
Led art direction for magazines, catalogs, ads and outdoor campaigns in the retail market; collaborated with creative teams to deliver campaigns.
Diretor de Arte [web] at iZi Sistemas
November 1, 2012 - October 8, 2025
Web art director; designed and produced digital assets for online platforms.
Diretor de Arte at OWP Comunicação Eficaz
April 1, 2012 - October 8, 2025
Art direction for campaigns and promotional materials.
Diretor de Arte at PEB - Planejamento e Comunicação
January 1, 2012 - October 8, 2025
Endomarketing campaigns; creation of campaigns; layout and direct mail; retailer catalogs.
Assistente de Criação at PEB - Planejamento e Comunicação
July 1, 2010 - October 8, 2025
Assistant in campaign design, endomarketing, and piece disassembly for retailers.
Graphic Designer at Vega Monitoramento
July 1, 2024 - July 1, 2024
Led the corporate rebranding initiative, updating the company’s visual identity and strengthening brand recognition across social media and internal communication. Designed and produced marketing materials for campaigns, events, and internal engagement programs. Developed standardized templates and workflows, reducing design delivery time and improving internal communication efficiency.
Art Director at C2G Digital
December 1, 2022 - November 1, 2025
Executed digital and print campaigns for Volkswagen, Nissan, WIA, Nissan, and BMO. Designed performance-oriented creative assets aligned with marketing goals, contributing to higher engagement rates. Collaborated with copywriters and planners to ensure cohesive messaging and design excellence. Enhanced ad performance through continuous testing and creative optimization.
Customer Marketing Analyst at Geogrid
October 1, 2021 - October 1, 2021
Planned and executed customer marketing initiatives focused on retention and upselling, increasing customer engagement and revenue. Created personalized campaigns based on behavioral and transactional data, improving conversion rates. Supported Customer Success and Sales teams with targeted communication materials and loyalty programs.
Full Marketing Analyst at Geogrid
October 1, 2021 - October 1, 2021
Ensured brand compliance across institutional and commercial materials, maintaining consistent messaging. Produced sales enablement content to support marketing and business development teams. Optimized creative approval processes, improving cross-department efficiency.
Art Director at PCB - Planejamento e Comunicação
January 1, 2012 - January 1, 2012
Campaign creation for Salfer retail chain; creation of new campaigns; dismemberment of PoV parts; direct mail; layout of periodicals, retail tabloids.
Creative Assistant at PCB - Planejamento e Comunicação
July 1, 2010 - July 1, 2010
Assisted in creating new campaigns and dismembering pieces for Salfer retail chain.

Education

Tecnólogo em Marketing at Anhanguera Educacional
June 1, 2018 - June 1, 2020
Bacharelado em Design Gráfico at Universidade da Região de Joinville
January 1, 2006 - December 1, 2009
Tecnólogo em Marketing at Anhanguera Educacional
June 1, 2018 - June 1, 2020
Bacharelado em Design Gráfico at Universidade da Região de Joinville
January 1, 2006 - December 1, 2009
Associate Degree at Anhanguera Educacional
June 1, 2018 - June 1, 2020
Bachelor's degree in Graphic Design at Universidade da Região de Joinville
January 1, 2006 - December 1, 2009

Qualifications

Estratégia em Mídias Sociais: Do básico ao avançado
January 11, 2030 - October 8, 2025
Curso de Marketing Digital
January 11, 2030 - October 8, 2025
Estratégia em Mídias Sociais: Do básico ao avançado
January 11, 2030 - October 8, 2025
Customer Experience
January 11, 2030 - October 8, 2025
Curso de Marketing Digital
January 11, 2030 - October 8, 2025
Customer Experience
January 11, 2030 - November 1, 2025
Digital Marketing
January 11, 2030 - November 1, 2025

Industry Experience

Retail, Professional Services, Media & Entertainment, Software & Internet, Manufacturing, Other, Education