Blessing Irene Martins

Directed and produced an end-to-end AI-generated DTC advertisement, owning the creative concept, visual direction, and final execution. Generated product-focused animation and visuals, composited and refined them in After Effects, and managed the workflow from concept through iteration and final delivery.

Edited long-form podcast episodes by shaping multi-camera footage and audio into polished full-length content, then repurposed the episodes into engaging social reels. Strengthened social edits using hooks, pacing, B-roll, transitions, captions, and color grading, contributing to significantly higher typical video views compared to the previous baseline.

Edited video content for news broadcasts, promotional campaigns, special events, and social media. Created character animations and motion graphics from creative direction through production and final delivery. Led short-form content strategy, developing reusable templates to improve brand consistency across a high-volume content calendar and helped grow top-performing content from low-thousands baseline to six-figure viewership. Also directed and produced cinematic event trailers, branded intros, title sequences, and motion graphics for broadcasts and game shows.