Digital and influencer marketing professional with end-to-end experience across client acquisition, strategy, and KOL sourcing. Manages brand and creator relationships, campaign planning, negotiations, commercial scopes, deliverables, and timelines. Works directly with brands to develop campaign solutions, coordinate creators, handle client requirements from briefing through execution, and oversee day-to-day campaign management. Background includes corporate digital marketing and independent marketing work, combining brand and creator perspectives.

Digital and influencer marketing professional with end-to-end experience across client acquisition, strategy, and KOL sourcing. Manages brand and creator relationships, campaign planning, negotiations, commercial scopes, deliverables, and timelines. Works directly with brands to develop campaign solutions, coordinate creators, handle client requirements from briefing through execution, and oversee day-to-day campaign management. Background includes corporate digital marketing and independent marketing work, combining brand and creator perspectives.

Available to hire

Digital and influencer marketing professional with end-to-end experience across client acquisition, strategy, and KOL sourcing. Manages brand and creator relationships, campaign planning, negotiations, commercial scopes, deliverables, and timelines.

Works directly with brands to develop campaign solutions, coordinate creators, handle client requirements from briefing through execution, and oversee day-to-day campaign management. Background includes corporate digital marketing and independent marketing work, combining brand and creator perspectives.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Advanced
Thai
Beginner

Work Experience

Assistant Digital Executive at Takashimaya Singapore Ltd.
January 1, 2022 - Present
Managed digital marketing and social media across the website, Facebook, Instagram, and digital signage, including content planning, copywriting, and CMS updates. Coordinated campaigns, promotions, paid media, and activations with creative agencies, designers, and internal merchandising/brand teams.
Client & Business Account Management / Client Servicing / Talent Management / Campaign Coordination / Business Development at SP EISHI — (KOL & Account Manager)
October 1, 2020 - Present
Managed SP EISHI as a KOL/talent, handling client relationships, negotiations, campaign opportunities, and end-to-end collaboration execution. Managed contracts, quotations, invoicing, and content production including photography and videography, while coordinating deliverables and timelines with clients.
SOHZH ECHO N (CLINTON) — Marketing & Campaigns / Digital Marketing / KOL Marketing / Account Management
April 1, 2019 - October 1, 2020
Lead end-to-end digital and influencer marketing campaigns, from client acquisition and strategy to KOL sourcing, campaign execution, and delivery. Manage brand and KOL relationships including campaign planning, creator coordination, negotiations, commercial scopes, deliverables, and timelines. Work directly with brands including Trip.com (NiHao! China! campaign) and SkinTific, developing campaign solutions, coordinating creators, and managing client requirements from briefing through execution. Oversee business operations and client accounts including proposals, quotations, project coordination, and day-to-day campaign management.

Education

Bachelor of Business Administration (BBA), Marketing at University College Dublin
January 1, 2016 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate