As a brand and marketing professional with a MSc in General Management and Marketing & Brand Management, I craft integrated strategies that connect guest experiences with business growth in travel and hospitality. I thrive on partnership development, brand activations, and data-driven campaigns that boost brand attractiveness and performance. Over three years in the tourism sector, I led end-to-end marketing initiatives across international markets, from Paris to Southeast Asia, leveraging digital channels (SEO, CRM, GA4, Shopify) and creative assets to drive engagement and conversions. I am French native, fluent in English and Spanish and am comfortable negotiating across cross-functional teams and agencies.

Cloé Courtial

As a brand and marketing professional with a MSc in General Management and Marketing & Brand Management, I craft integrated strategies that connect guest experiences with business growth in travel and hospitality. I thrive on partnership development, brand activations, and data-driven campaigns that boost brand attractiveness and performance. Over three years in the tourism sector, I led end-to-end marketing initiatives across international markets, from Paris to Southeast Asia, leveraging digital channels (SEO, CRM, GA4, Shopify) and creative assets to drive engagement and conversions. I am French native, fluent in English and Spanish and am comfortable negotiating across cross-functional teams and agencies.

Available to hire

As a brand and marketing professional with a MSc in General Management and Marketing & Brand Management, I craft integrated strategies that connect guest experiences with business growth in travel and hospitality. I thrive on partnership development, brand activations, and data-driven campaigns that boost brand attractiveness and performance.

Over three years in the tourism sector, I led end-to-end marketing initiatives across international markets, from Paris to Southeast Asia, leveraging digital channels (SEO, CRM, GA4, Shopify) and creative assets to drive engagement and conversions. I am French native, fluent in English and Spanish and am comfortable negotiating across cross-functional teams and agencies.

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Language

French
Fluent
English
Advanced
Spanish; Castilian
Advanced

Work Experience

Sales & Marketing - Hospitality & Tourism at Ushuaïa Villages
September 1, 2023 - June 30, 2025
Contributed to customer experience through innovations strategy; negotiated partnerships; developed brand activations; enhanced guest engagement and brand attractiveness.
Marketing & Digital Campaign Lead at Club Med
July 1, 2022 - December 31, 2022
Created and managed online and offline campaigns; supported cross-market collaborations; developed brand activations; analyzed performance to optimize reach and conversions.
Marketing Consultant (Remote & Digital) at Thailand-based projects (Remote)
December 1, 2022 - March 31, 2023
Led remote marketing initiatives in Thailand; optimized content in English/Spanish; integrated CRM and SEO; aligned with brand strategy for hospitality clients.
Travel Sales & Marketing Assistant at Veepee Travel
August 1, 2020 - December 31, 2020
Managed four travel sales campaigns per month; defined sales banners, crafted descriptions, and set pricing; online sales configuration and KPI analysis.
Marketing Intern at Pierre Fabre
January 1, 2020 - July 31, 2020
Assisted in marketing strategy, brand coordination, and campaign follow-up; contributed to product launches and cross-functional collaboration.

Education

Master of Science in General Management and Marketing & Brand Management at IAE Aix-Marseille Graduate School of Management
January 1, 2019 - January 1, 2022
Double Bachelor's Degree in Management and Human Sciences – LEA (English-Spanish) at Jean Moulin University Lyon 3
January 1, 2017 - January 1, 2019
Preparatory Program for Business Schools (ECE) at Saint-Just High School, Lyon
January 1, 2016 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services