Digital Marketing Specialist at First Page Digital

- Lead end-to-end SEO strategy across technical, on-page, and off-page pillars, complemented by cross-channel SEM and paid social execution - Serve as primary day-to-day client contact, managing calls and meetings, aligning campaigns to client expectations, and delivering data-driven recommendations. Conduct comprehensive technical SEO audits covering site architecture, crawlability, Core Web Vitals, and indexing, then translate findings into prioritized recommendations to improve organic visibility. Develop cross-channel digital briefs and media plans tied to business objectives, with clear rationale connecting strategy to expected outcomes. Analyze performance across organic and paid channels using tools including Google Search Console, GA4, Looker Studio, Ahrefs, Screaming Frog, and Similarweb to surface growth opportunities via trend and competitor analysis. Partner with technical, content, and PPC teams to align keyword strategy, landing page optimization, and ad copy for cohesive se

Assistant Digital Marketing Manager at Viddsee

- Managed end-to-end performance across bid-able platforms including paid search, GDN, YouTube, and paid social, overseeing budget allocation, optimization, and campaign tracking - Developed integrated 360° marketing campaigns spanning SEO/SEM, display, paid social, content, and eDMs tailored to client objectives across diverse verticals. Led digital execution for high-profile government campaigns (including NEA’s Road To Zero and MHA’s SG Secure), exceeding digital KPIs by over 39% across campaigns - Spearheaded end-to-end organization of global virtual conferences and awards shows for the filmmaking community, including Storyteller Boot Camp and Juree Awards - Collaborated with creatives, agencies, and developers to build cohesive cross-channel media strategies aligned to campaign goals - Built and enhanced campaign landing pages using Elementor to support conversion-focused campaign rollouts

Digital Marketing Executive at Furama Hotels International

Planned and executed regional SEA digital marketing campaigns across paid search, display, paid social, SEO/SEM, and email marketing, tailoring strategies for different markets across the region. Managed paid search and social media ads for domestic campaigns focused on driving room revenue, achieving a ROAS of 21.03 across campaigns. Launched Oodle and Shopify during COVID-19 to establish ecommerce revenue streams, running targeted digital advertising initiatives that grew F&B online sales to 40% of total F&B revenue. Curated and produced content across social, eDMs, articles, and landing pages to drive channel growth and audience engagement. Led end-to-end seasonal campaigns (Christmas, Ramadan, CNY) including creative direction, photo shoots, landing pages, ecommerce, and print assets to generate influencer coverage and charity partnerships.

Assistant Manager (Marketing) at Health Promotion Board

Developed and implemented social media content strategies and digital marketing initiatives across Facebook, Instagram, YouTube, and eDMs to drive reach and engagement. Facilitated large-scale public health campaigns including Healthy 365 and Low Sugar by coordinating with SBST Transit for OOH advertising and media corp partners for event hosting and media exposure. Coordinated major promotional events end-to-end, including visual production, collateral creation, and resource management. Partnered with cross-functional teams and external stakeholders to develop integrated marketing strategies aligned to public health objectives.

Marketing Executive at Jun to starc Pte Ltd

Established the company’s social media presence from scratch, driving a 60% increase in traffic within the first month. Managed the company’s Shopify e-commerce platform, overseeing day-to-day operations and updates. Coordinated with internal designers, agencies, vendors, and event firms to ensure seamless project and event execution. Produced press releases, web articles, and media alerts to support brand communications.