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Hi, I’m Cassie MacInnis. I’m a creative, results-driven production professional with 14 years of experience in content creation, social media strategy, and video production. I excel at leading high-performing teams, building compelling digital campaigns, and delivering end-to-end projects from concept to final delivery while optimizing workflows for efficiency and impact.…

Cassie MacInnis

Content Producer, Line Producer, Production Manager, +5

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Hi, I’m Cassie MacInnis. I’m a creative, results-driven production professional with 14 years of experience in content creation, social media strategy, and video production. I excel at leading high-performing teams, building compelling digital campaigns, and delivering end-to-end projects from concept to final delivery while optimizing workflows for efficiency and impact.…

Available to hire

Hi, I’m Cassie MacInnis. I’m a creative, results-driven production professional with 14 years of experience in content creation, social media strategy, and video production.

I excel at leading high-performing teams, building compelling digital campaigns, and delivering end-to-end projects from concept to final delivery while optimizing workflows for efficiency and impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Lead Production Manager at Corus Entertainment

January 1, 2023 - Present

Oversee multiple productions, ensuring seamless execution from pitch to final delivery. Develop and implement streamlined production processes for increased efficiency. Lead high-profile marketing campaigns, including a social-first initiative with RBC. Collaborate with diverse talent, from major broadcasters to micro-influencers. Contributed to Silver Canadian Online Publishing Award-winning teams for Best Video Content (2023, 2024).

Production Manager at Corus Entertainment

January 1, 2019 - January 1, 2023

Managed end-to-end social media productions for top-tier brands and networks. Spearheaded brand content campaigns, including AMEX’s Shop Small Twitter initiative. Led an international social series for HGTV Canada, overseeing production and execution. Produced engaging social-first video content driving audience engagement and brand visibility. Contributed to Digiday-winning campaigns for Best New Product/Launch Campaign (2020) and Best Brand/Influencer Collaboration (2020).

Producer / Senior Editor at Most Amazing Productions / Landon Productions

January 1, 2015 - January 1, 2019

Built and managed a thriving YouTube network, achieving 5+ million subscribers. Led post-production operations, overseeing content schedules, talent, and quality control. Developed several new YouTube channels, expanding the company’s digital presence. Edited 1,000+ high-performing videos for multiple channels. Worked closely with content creators to refine storytelling and visual aesthetics. Enhanced video editing processes for efficiency and brand consistency.