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I am a dynamic merchandising and marketing strategist with over a decade of experience in driving brand growth and engaging customers through innovative product development and strategic initiatives. My passion lies in combining creative direction with data-driven insights to elevate brand presence, strengthen consumer loyalty, and exceed revenue goals. Having led full product development lifecycles and executed integrated marketing campaigns, I thrive in collaborative environments and enjoy crafting cohesive brand messaging across various channels. I am dedicated to continuously analyzing market trends and using that data to inform strategies that drive profitability and long-term success.…I am a dynamic merchandising and marketing strategist with over a decade of experience in driving brand growth and engaging customers through innovative product development and strategic initiatives. My passion lies in combining creative direction with data-driven insights to elevate brand presence, strengthen consumer loyalty, and exceed revenue goals. Having led full product development lifecycles and executed integrated marketing campaigns, I thrive in collaborative environments and enjoy crafting cohesive brand messaging across various channels. I am dedicated to continuously analyzing market trends and using that data to inform strategies that drive profitability and long-term success.

CHANEL HOLMES

Merchandiser, Marketing Strategist, Brand Strategist, +2

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I am a dynamic merchandising and marketing strategist with over a decade of experience in driving brand growth and engaging customers through innovative product development and strategic initiatives. My passion lies in combining creative direction with data-driven insights to elevate brand presence, strengthen consumer loyalty, and exceed revenue goals. Having led full product development lifecycles and executed integrated marketing campaigns, I thrive in collaborative environments and enjoy crafting cohesive brand messaging across various channels. I am dedicated to continuously analyzing market trends and using that data to inform strategies that drive profitability and long-term success.…I am a dynamic merchandising and marketing strategist with over a decade of experience in driving brand growth and engaging customers through innovative product development and strategic initiatives. My passion lies in combining creative direction with data-driven insights to elevate brand presence, strengthen consumer loyalty, and exceed revenue goals. Having led full product development lifecycles and executed integrated marketing campaigns, I thrive in collaborative environments and enjoy crafting cohesive brand messaging across various channels. I am dedicated to continuously analyzing market trends and using that data to inform strategies that drive profitability and long-term success.

Available to hire

I am a dynamic merchandising and marketing strategist with over a decade of experience in driving brand growth and engaging customers through innovative product development and strategic initiatives. My passion lies in combining creative direction with data-driven insights to elevate brand presence, strengthen consumer loyalty, and exceed revenue goals.

Having led full product development lifecycles and executed integrated marketing campaigns, I thrive in collaborative environments and enjoy crafting cohesive brand messaging across various channels. I am dedicated to continuously analyzing market trends and using that data to inform strategies that drive profitability and long-term success.

Skills

Shopify

Experience Level

Shopify

Intermediate

Work Experience

Senior Merchandising Manager, Brand Marketing at dōTERRA International

January 1, 2022 - Present

Lead full product development lifecycle for apparel and accessories, from concept to launch, across both in-person and e-commerce channels. Develop and execute integrated marketing campaigns that enhance brand storytelling and deepen customer engagement. Collaborate with PR, Creative, Social, and Events teams to ensure cohesive brand messaging.

Senior Marketing Manager, Merchandise Branding at USANA Health Sciences

November 1, 2015 - January 1, 2022

Directed the vision, strategy, and execution for all USANA-branded merchandise sold globally, both online and at live events. Managed concept-to-market product development, ensuring alignment with brand identity and emerging consumer trends.

Project Manager to EVP, Global Services at LANDESK Software

July 1, 2013 - November 1, 2015

Coordinated executive-level strategic projects and ensured alignment across departments. Improved communication workflows and operational efficiency through refined project management processes.

Executive Assistant to SVP, Marketing at Overstock.com

June 1, 2011 - July 1, 2013

Supported high-level marketing initiatives and facilitated cross-departmental coordination. Managed executive communications, scheduling, and department events.

Executive Assistant to Director, Marketing at Hexcel Corporation

March 1, 2002 - June 1, 2011

Provided operational and administrative support for marketing programs. Introduced process improvements that enhanced team productivity and efficiency.