Celine Fassone

Owned the end-to-end development of the company's AI platform, defining product roadmap, features, and user stories. Led full product lifecycle, coordinating cross-functional teams including developers, designers, and stakeholders. Developed and executed paid social campaigns on LinkedIn, Instagram, and Meta Ads to boost engagement and leads. Designed and implemented marketing strategies aligning with business objectives, improving brand visibility and customer acquisition. Led the social media and advertising strategy to enhance brand awareness and customer engagement.

Managed multiple eCommerce projects from inception to delivery, integrating Shopify customizations, Liquid development, and frontend enhancements. Ensured quality assurance, bug-free deployments, and alignment with client KPIs. Acted as main client liaison, translating requirements into actionable tasks for developers and designers. Helped companies craft their brand identity and vision, translating them into Shopify templates without prior design assets, ensuring a cohesive and impactful online presence.

Managed multiple projects from inception to completion; designed and developed custom Shopify stores using Figma and Liquid; applied SEO, SEM, email marketing, and digital advertising strategies to maximize client ROI. Managed client relationships, providing updates, collecting feedback, and ensuring successful project delivery. Conducted thorough bug testing and quality assurance for all new code changes to maintain high standards of performance and reliability.