Available to hire
I’m a multidisciplinary designer with a passion for visual storytelling and brand experiences. Over the years I have created visuals for travel, hospitality, and professional services, collaborating with global teams to deliver impactful campaigns.
I enjoy illustration, photography, and code-driven design, and I draw inspiration from aesthetics and music to inform my creative process.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Japanese
Intermediate
Work Experience
Freelance Designer at coif.co
December 1, 2019 - PresentUndertook freelance design projects on a contract basis, working with clients including Jacobs Douwe Egberts Coffee through my portfolio coif.co.
Document Controller / Designer at LTW Designworks
November 30, 2019 - August 25, 2025Reported to design firm’s partners, supporting business development, visual presentations, marketing communications initiatives, brainstorming, and implementing marketing ideas.
Design Associate at JW Marriott Singapore South Beach
April 30, 2017 - August 25, 2025Coordinated and managed timelines for marketing campaigns and events, designed collateral adhering to Marriott brand directives, and brainstormed marketing initiatives on a short-term contract basis.
Multimedia Designer / Executive Assistant at Carlson Wagonlit Travel
April 30, 2016 - August 25, 2025Supported the EVP Traveler Services with presentations, e-materials, sharepoints, web landing pages, videos, and global team coordination for product development and HR initiatives.
Designer at TUI Travel PLC — hotelbeds.com
December 31, 2014 - August 25, 2025Created branding and marketing materials for MEAPAC region including e-marketing, data mining, infographic generation, trade/event show booth and media function setup.
Freelance Creative at Yuan Associates + Asatsu-DK Singapore + Pencilcase IDP
June 30, 2011 - August 25, 2025Produced pitching projects, brand positioning, press ads, magazine and newspaper advertisements, marketing collaterals, OOH media, POP, and visual displays for clients including HSBC and Singapore Sports Council.
Art Director at J Factor Communications
September 30, 2007 - August 25, 2025Directed branding, press, magazine adverts, and marketing collateral campaigns for clients such as TNT, Hermés, and Lanvin.
Senior Designer at Asatsu-DK Singapore
October 31, 2003 - August 25, 2006Created branding, press ads, magazine advertisements, and out-of-home media for clients including Far East Organisation and StarHub.
Creative Manager (Global Sales Enablement) at Travelport
May 1, 2022 - PresentDisseminating information and learning on platform work templates for stakeholders across regions.
Document Controller / Designer at LTW Designworks
September 1, 2017 - November 1, 2019Support ID firm’s partners; create visual presentations and reports; brainstorm Marcom initiatives; implement marketing ideas.
Design Associate at JW Marriott Singapore South Beach
November 1, 2016 - April 1, 2017Coordinating and managing timelines for market campaigns or events; designing collaterals; brand alignment; brainstorm marketing launches.
Multimedia Designer / Executive Assistant at Carlson Wagonlit Travel
December 1, 2014 - April 1, 2016Direct reporting to EVP Traveler Services; support e-materials, SharePoint, web landing pages, videos, presentations; coordinate global teams; generate charts/infographics.
Designer at TUI Travel PLC – hotelbeds.com
June 1, 2011 - December 1, 2014Branding and marketing materials for MEAPAC; e-market; data mining; charts/infographics; disseminating information/work templates for stakeholders across regions; trade shows.
Freelance Creative at Yuan Associates / Asatsu-DK Singapore / Pencilcase IDP
September 1, 2007 - June 1, 2011Pitching projects; brand positioning; press ads; magazines/newspapers adverts; marketing collaterals; OOH; visual displays.
Art Director at J Factor Communications
October 1, 2006 - September 1, 2007Branding, press, magazine adverts; marketing collaterals; campaigns; media releases; product launches.
Creative Manager - Global Sales Enablement at Travelport
May 1, 2022 - PresentDisseminated information and learning on platform work templates for stakeholders in different regions.
Designer for MEAPAC branding/marketing at TUI Travel PLC — hotelbeds.com
June 1, 2011 - December 1, 2014Branding/marketing materials; e-market; Sales & Marketing/Destinations/ Contracting; data mining; charts/infographics; disseminating information and work templates; trade shows booth design/backdrops; large-format print setup.
Freelance Creative at Yuan associates + Asatsu-dk Singapore + Pencilcase IDP
September 1, 2007 - June 1, 2011Pitching projects, brand positioning, press ads, magazine/newspaper ads, marketing collaterals, OOH, POP; clients included HSBC, ABN-Amro, Singapore Sports Council, CAAS.
Senior Designer at Ingrid Design
May 1, 2002 - June 1, 2003Branding, press ads, DMs, newsletters, webpage design, email blasts; clients included SingTel, CPF, MotionAds, SMRT, Trans Island, Tuas Power, National Health Group.
Intern - Magazine Layouts at Times Periodicals / SPH
March 1, 2000 - July 1, 2001Magazine layouts and styling for Her World, Young Parents.
Creative Manager, Global Sales Enablement at Travelport
May 1, 2022 - PresentDisseminated information and learning on platform work templates for stakeholders in different regions, creating visual content and templates to enable global sales enablement.
Document Controller/Designer at LTW Designworks
September 1, 2017 - November 1, 2019Reported to ID firm partners; supported business development visuals; brainstormed for MarCom initiatives; implemented marketing ideas.
Designer at TUI Travel PLC — hotelbeds.com
June 1, 2011 - December 1, 2014Designed MEAPAC branding and marketing materials; handled e-market documents and forms; data mining; generated charts/infographics for presentations; disseminated templates to stakeholders and supported trade shows.
Intern at Times Periodicals, SPH
March 1, 2000 - July 1, 2001Magazine layouts and styling for Her World, Young Parents.
Education
Diploma in Graphic Design at Nanyang Academy of Fine Arts
January 11, 2030 - April 26, 2026Bachelor of Arts [Design] at University of Western Sydney
January 11, 2030 - April 26, 2026Cambridge O levels (6 credits, English language B3) at Cambridge
January 11, 2030 - April 28, 2026Diploma in Graphic Design at Nanyang Academy of Fine Arts
January 11, 2030 - April 28, 2026Bachelor of Arts in Design at University of Western Sydney
January 11, 2030 - April 28, 2026Cambridge O Levels at Cambridge O Levels
January 11, 2030 - May 14, 2026Diploma in Graphic Design at Nanyang Academy of Fine Arts
January 11, 2030 - May 14, 2026Bachelor of Arts [Design] at University of Western Sydney
January 11, 2030 - May 14, 2026Qualifications
Microsoft Certificate in NICF
January 11, 2030 - August 25, 2025Certified Usability Analyst (HFI)
January 11, 2030 - August 25, 2025Certified Digital Persuasion Analyst (HFI)
January 11, 2030 - August 25, 2025Certified Usability Analyst (HFI)
January 11, 2030 - April 26, 2026Microsoft Certificate in NICF
January 11, 2030 - April 28, 2026Certified Usability Analyst
January 11, 2030 - April 28, 2026Certified Digital Persuasion Analyst
January 11, 2030 - April 28, 2026Microsoft Certificate in NICF
January 11, 2030 - May 14, 2026Certified Usability Analyst
January 11, 2030 - May 14, 2026Certified Digital Persuasion Analyst
January 11, 2030 - May 14, 2026Industry Experience
Media & Entertainment, Travel & Hospitality, Professional Services, Education, Retail, Consumer Goods, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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