Hammontree’s Grilled Cheese is an innovative restaurant serving gourmet grilled cheese sandwiches alongside a variety of scratch-made soups, salads, and specialty sausages. Established in 2009, Hammontree’s has become a local favorite in Fayetteville, Arkansas, known for its lively, welcoming atmosphere. I set out to give the restaurant a fresh look and feel while staying true to the personality that made it a local staple. Rebranding an established local favorite came with the challenge of creating something fresh without losing what made Hammontree’s so recognizable. I focused on building an identity that felt inviting, playful, and distinctive while continuing to appeal to the younger audience that has helped make Hammontree’s a Fayetteville staple. The project included a redesigned logo, menu, and sandwich wraps, along with a collection of custom illustrations highlighting the fresh, organic ingredients used throughout their menu. You can view the work here: https://www.twine.net/signin GraphicDesign #BrandIdentity #Branding #MenuDesign #BrandDesign #VisualIdentity #IdentityDesign #LogoDesign #RestaurantBranding #RestaurantDesign #FoodBranding #HospitalityDesign #PackagingDesign #Typography #ColorPalette #ArtDirection #CreativeDesign #GraphicDesigner #DesignPortfolio #GraphicDesignPortfolio #UniversityOfArkansas #UARK #FayettevilleArkansas #ArkansasDesigner #ArkansasGraphicDesigner #LocalBusinessBranding #SmallBusinessBranding #FoodDesign #RestaurantBranding #BrandStrategy
- Graphic Designer