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I am a strategically driven copy-based creative with nine years of experience shaping brand narratives across digital, social, OOH, and broadcast channels. I combine strong conceptual thinking with a clear understanding of consumer behavior to craft creative work that resonates with audiences.…

Beatriz Colleen Legaspi

Copywriter, Content Creator, Content Strategist, +1

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I am a strategically driven copy-based creative with nine years of experience shaping brand narratives across digital, social, OOH, and broadcast channels. I combine strong conceptual thinking with a clear understanding of consumer behavior to craft creative work that resonates with audiences.…

Available to hire

I am a strategically driven copy-based creative with nine years of experience shaping brand narratives across digital, social, OOH, and broadcast channels. I combine strong conceptual thinking with a clear understanding of consumer behavior to craft creative work that resonates with audiences.

Skills

Copywriting

Branding

SEO Copywriting

Experience Level

Copywriting

Expert

Branding

Expert

SEO Copywriting

Intermediate

Language

English

Fluent

Work Experience

Market Research Interviewer at The Logit Group, Inc.

May 1, 2026 - Present

Conducts professional interviews to gather accurate market research insights, maintains data integrity and confidentiality while engaging diverse audiences with professionalism, empathy, and cultural awareness.

Marketing Intern at Village Creative

May 1, 2026 - Present

Supports Canadian-owned companies through research, strategy development, and creative execution across digital marketing initiatives. Translates audience insights into compelling content and campaigns through strategic thinking and strong copywriting. Develops and executes social media, paid advertising, and TikTok strategies that are culturally relevant and performance-driven.

Senior Copywriter at Tribal Worldwide, DDB Group Philippines

April 1, 2023 - December 31, 2025

Led a 5-member creative team, delivering high-quality work across daily outputs and client pitches while improving workflow efficiency and turnaround times. Developed and presented winning creative concepts for client pitches that helped secure new business and strengthen client partnerships. Crafted integrated campaign narratives and brand messaging for Toyota Motor Philippines, NutriAsia Inc., and SM Supermalls, strengthening brand consistency and audience engagement across platforms. Partnered with clients and internal teams to align creative executions with business objectives.

Senior Copywriter at Thirty One Digital Media Solutions Inc.

May 1, 2022 - April 30, 2023

Supervised a 5-person creative team, managing daily operations and upholding quality standards to improve consistency and reduce revisions. Led copy direction and campaign strategy, ensuring cohesive storytelling and a strong, unified brand voice across digital platforms. Mentored junior copywriters through structured feedback and hands-on guidance, strengthening overall team performance and creative confidence.

Lead Copywriter at Thirty One Digital Media Solutions Inc.

August 1, 2021 - May 31, 2022

Directed copy development and collaborated closely with designers and account managers to shape stronger, more strategic creative solutions.

Copywriter at Thirty One Digital Media Solutions Inc.

February 1, 2018 - December 31, 2019

Contributed to award-winning work recognized by Kidlat Awards, Boomerang Awards, Araw Values Awards, YouTube Ads Awards, and Panata Awards, reinforcing the agency’s creative reputation.