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I'm Collin Walsh, a CRO strategist and web developer focused on driving DTC growth through data-driven decisions. I build and execute A/B test plans, maintain Shopify storefronts, and support brand growth across multiple sales channels. With over a decade of experience working with 100+ DTC brands—from startups to Fortune 500 companies in CPG, apparel, cosmetics, home goods, and more—I bring deep Shopify Plus and experimentation expertise that has driven significant conversion rate and revenue gains for brands generating $100M+ annually.…I'm Collin Walsh, a CRO strategist and web developer focused on driving DTC growth through data-driven decisions. I build and execute A/B test plans, maintain Shopify storefronts, and support brand growth across multiple sales channels. With over a decade of experience working with 100+ DTC brands—from startups to Fortune 500 companies in CPG, apparel, cosmetics, home goods, and more—I bring deep Shopify Plus and experimentation expertise that has driven significant conversion rate and revenue gains for brands generating $100M+ annually.

Collin Walsh

Web Developer, Brand Strategist, Marketing Strategist, +2

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I'm Collin Walsh, a CRO strategist and web developer focused on driving DTC growth through data-driven decisions. I build and execute A/B test plans, maintain Shopify storefronts, and support brand growth across multiple sales channels. With over a decade of experience working with 100+ DTC brands—from startups to Fortune 500 companies in CPG, apparel, cosmetics, home goods, and more—I bring deep Shopify Plus and experimentation expertise that has driven significant conversion rate and revenue gains for brands generating $100M+ annually.…I'm Collin Walsh, a CRO strategist and web developer focused on driving DTC growth through data-driven decisions. I build and execute A/B test plans, maintain Shopify storefronts, and support brand growth across multiple sales channels. With over a decade of experience working with 100+ DTC brands—from startups to Fortune 500 companies in CPG, apparel, cosmetics, home goods, and more—I bring deep Shopify Plus and experimentation expertise that has driven significant conversion rate and revenue gains for brands generating $100M+ annually.

Available to hire

I’m Collin Walsh, a CRO strategist and web developer focused on driving DTC growth through data-driven decisions. I build and execute A/B test plans, maintain Shopify storefronts, and support brand growth across multiple sales channels.

With over a decade of experience working with 100+ DTC brands—from startups to Fortune 500 companies in CPG, apparel, cosmetics, home goods, and more—I bring deep Shopify Plus and experimentation expertise that has driven significant conversion rate and revenue gains for brands generating $100M+ annually.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Web Developer at Pet Honesty

April 1, 2021 - September 1, 2024

Led e-commerce performance optimization: managed A/B testing strategy for landing pages and DTC site, increasing sitewide conversion rate from 1.9% to 4.1% over six months; analyzed funnel metrics, shopper behavior, audience demographics, and business objectives to create an experimentation roadmap; developed and launched experiments on a weekly cadence; communicated insights to key stakeholders. Created upsell program to personalize products during the customer journey, resulting in a +6% increase in sitewide AOV and generating 5% of DTC revenue monthly; upsells generated $500,000 in net revenue within 12 months. Monitored and reported KPI differences; presented decks to marketing and CRO teams. Optimized website speed, usability, and performance; core web vitals improved; set annual OKRs and reviewed progress quarterly. Maintained PetHonesty.com on Shopify Plus (landing pages, apps, tracking pixels, product listings, meta fields, integrations, and sales channels); resolved issues as

Development Lead at Conversion Fanatics

August 1, 2018 - April 1, 2021

Led the CRO development practice across 100+ DTC brands; collaborated with UX designers and project managers to create and execute A/B test plans, develop and launch tests, gather insights, and recommend next steps. Managed cross-platform testing across Shopify Plus, WordPress, HTML/CSS, JavaScript, PHP, Liquid templating, and testing tools (e.g., Optimizely, VWO, Google Analytics, Google Tag Manager). Oversaw QA, code reviews, and delivery of test artifacts; trained in-house developers on tooling and processes. Drove site speed audits and improvements, and supported client communications via email, Zoom, and Slack. Implemented best practices for test administration and client deliverables.

Web Developer at Conversion Fanatics

September 1, 2016 - August 1, 2018

Increased conversion rates and revenue for 100+ DTC brands (e.g., Burt’s Bees, Dr. Axe, Pretty Litter, Renew Life) by designing and executing A/B tests; partnered with UX and project management to implement winning variations across client platforms. Gained experience with Shopify Plus, WordPress, HTML, CSS, JavaScript, PHP, Liquid templating, and analytics/tools like Google Tag Manager, Google Analytics, Klaviyo, Yotpo, Recharge, Hotjar, and more. Delegated test builds to in-house and contracted developers, provided feedback, performed QA, and ensured deliverables met client expectations. Conducted cross-platform tests and site speed optimizations; managed client communications and support.