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Product Designer specialized in UX/UI with a strong metrics-driven approach, turning insights into solutions that improve conversion, engagement, and usability. Expert in Design Systems, advanced prototyping, and funnel optimization through research and testing. I bring business vision, fast delivery, and a design mindset focused on real impact.…

María Coloma García

UX Designer, Product Designer, Graphic Designer, +3

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Product Designer specialized in UX/UI with a strong metrics-driven approach, turning insights into solutions that improve conversion, engagement, and usability. Expert in Design Systems, advanced prototyping, and funnel optimization through research and testing. I bring business vision, fast delivery, and a design mindset focused on real impact.…

Available to hire

Product Designer specialized in UX/UI with a strong metrics-driven approach, turning insights into solutions that improve conversion,
engagement, and usability. Expert in Design Systems, advanced prototyping, and funnel optimization through research and testing. I
bring business vision, fast delivery, and a design mindset focused on real impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Catalan; Valencian

Intermediate

Work Experience

Product Designer at Nuvy

February 1, 2025 - Present

Leading discovery processes, user interviews, and metric analysis to define key product improvements; designing user flows, wireframes, interactive prototypes, and mobile UI; driving continuous data-informed iteration, validating 70% of hypotheses through usability testing; collaborating with product and engineering to ensure alignment with roadmap and technical delivery; building a scalable Design System with components and visual guidelines.

Founder & Graphic Designer at Own Brand

January 1, 2025 - October 10, 2025

Full development of own brand, illustration of personalized products, Shopify store and social media management.

Head of Design and Communication at Tedy Business

January 1, 2025 - October 10, 2025

Led the design team, creating content for e-commerce and social media, coordinating campaigns with brands, and improving the web experience and conversions through UX/UI redesigns.

Founder & CEO at NuVy

January 1, 2025 - Present

Leading strategy, product design, and team coordination throughout all stages of developing a technology app.

Founder & Graphic Designer at Guayaquil

January 1, 2025 - October 10, 2025

Full development of own brand, illustration of personalized products, Shopify store and social media management.

Head of Design and Communication at Tedy Business

January 1, 2025 - October 10, 2025

Led the design team, created content for e-commerce and social media, coordinated campaigns with brands, and improved web experience and conversions through UX/UI redesigns.

Founder & CEO at Nuvy

January 1, 2025 - Present

Lead the development of a technology app, overseeing strategy, product design, and team coordination across all stages of development.

Designer & Community Manager (Volunteer) at PVCV

January 1, 2022 - October 10, 2025

Creation of material for social projects and social media management.

Designer & Community Manager (Volunteer) at PVCV

January 1, 2022 - October 10, 2025

Creation of material for social projects and social media management.

Head of Product Design at Grupo Perfumerías

August 1, 2021 - February 1, 2025

End-to-end UX/UI for web and mobile e-commerce platforms; created and maintained a unified Design System to improve consistency and scalability across teams; led visual and conceptual design for marketing campaigns, increasing engagement by 82%; conducted UX audits, A/B testing, and behavior analysis, reducing drop-off by 19%; collaborated cross-functionally with sales, stakeholders, and development teams; focused on accessibility and KPI-driven design decisions.

Product Designer at Guayacol

August 1, 2020 - June 1, 2024

Led full end-to-end design of an e-commerce platform, from research to final UI; developed visual identity, interface components, and style guidelines; redesigned funnel and checkout, driving a 17% increase in sales; validated hypotheses through qualitative feedback and quantitative analysis.

Product Designer at Expormim

January 1, 2019 - October 10, 2025

Catalogue design, 3D modelling and product photography.

Product Designer at Expormim

January 1, 2019 - October 10, 2025

Catalogue design, 3D modeling and product photography.