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I’m a concept-driven designer with 13 years working experience in start-up, tech, design agency and freelancing, where I mostly focused on brand design for F&B and hospitality. I create human, story-telling visual experience across branding, packaging, and e-comm.…

Color Shih

Brand Designer, UI Designer, Graphic Designer, +1

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I’m a concept-driven designer with 13 years working experience in start-up, tech, design agency and freelancing, where I mostly focused on brand design for F&B and hospitality. I create human, story-telling visual experience across branding, packaging, and e-comm.…

Available to hire

I’m a concept-driven designer with 13 years working experience in start-up, tech, design agency and freelancing, where I mostly focused on brand design for F&B and hospitality. I create human, story-telling visual experience across branding, packaging, and e-comm.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Graphic Designer at The Social Cliq Con tract (The Social Cliq)

September 1, 2024 - December 31, 2024

Produced social-first content and platform-specific assets for consumer and lifestyle brands. Created static posts, Instagram stories, reels, and supported short-form video editing. Adapted brand visuals for each platform while balancing brand strategy with fast-paced trend-driven creative needs.

Senior Graphic Designer at Tee Care Agency (North Foundation)

September 1, 2023 - August 31, 2024

Owned brand consistency and user-centred content across web, print, and social. Used Hotjar behavioural data to improve UX and visual content strategy. Maintained cohesive brand identity and designed a branded, intuitive Squarespace website using custom CSS.

Senior Creative Designer / UI Designer at Pearlii

January 1, 2021 - March 31, 2023

Led UI and brand integration for a therapeutic TGA-certified AI dental monitoring platform (mobile + web). Developed illustrations and animations to support patient education and reduce dental anxiety. Collaborated with developers and UX designers in Jira/Figma to refine user flows and interface design, creating a friendly character-led design language aligned with brand tone.

Founder / Creative Designer at Person Person

November 1, 2013 - Present

Freelance design label delivering branding, packaging, illustration, and art direction for clients across Australia and Asia. Leads creative direction, strategy, and cross-cultural communication for remote projects. Develops human-centred and culturally nuanced design across print, digital, and campaign assets.

Junior Graphic Designer at NiceShot Studio

January 1, 2011 - January 1, 2013

Developed visual identities for consumer and corporate brands and presented concepts directly to clients. Created key visuals for large-scale events and coordinated with printing vendors for production accuracy and delivery. Designed monthly marketing reports for clients including Reebok Taiwan and others listed in the resume.

Education

Bachelor of Visual Arts at RMIT University

January 1, 2007 - January 1, 2011

Diploma of Graphic Design at RMIT University

January 1, 2018 - January 1, 2019

Advanced Diploma of Graphic Design at RMIT University

January 1, 2019 - January 1, 2020

Qualifications

iF Design Award

January 1, 2021 - August 27, 2026

Industry Experience

Healthcare, Media & Entertainment, Education, Retail, Professional Services, Travel & Hospitality, Non-Profit Organization, Consumer Goods, Software & Internet