Available to hire
I am a results-driven digital marketing specialist with eight years of experience delivering email marketing, SEO, and content strategies across multiple regions and brands. I bring versatile skills and consistently deliver results, even under pressure.
I have proven experience in managing campaigns from creation to performance analysis, while remaining effective across teams. I aim to continuously improve performance and collaborate across departments to drive growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing (Email Marketing & SEO) at Lightbulbs Direct
February 1, 2025 - PresentManage e-commerce marketing efforts for Lightbulbs Direct and SimplyLED in the UK. Responsible for scheduled and automated email marketing using DotDigital and Brevo, creating blog posts with SEO in WordPress and BigCommerce, designing hero images with Canva and Photoshop, and creating organic social media posts via Adobe Express. Achieved significant revenue growth through email automation and retained engagement with customers by responding to blog comments and providing lighting advice. Assisted in migrating customer review platforms from TrustPilot to Reviews.io, including targeted email campaigns.
Marketing Manager at RAM Tracking
February 28, 2025 - July 14, 2025Part of a small marketing team overseeing UK, Canada, and USA marketing. Created email marketing content with Pardot, developed landing pages, and worked with Salesforce CRM for lead distribution. Delivered monthly email analytics and collaborated on web content updates to enhance SEO using Google Keyword research. Produced marketing collateral and social media content using Adobe XD and Canva. Facilitated user-generated content for emails and managed a team by training staff on brand guidelines and supporting new ideas.
Digital Marketing Apprentice / Assistant at Elementary Technology
May 31, 2022 - July 14, 2025Started as a marketing apprentice and progressed to digital marketing assistant. Responsibilities included website content development, UX enhancement, social media management, video editing, and creating sales materials. Managed a website migration project, wrote blogs and success stories for SEO, self-trained on SEMrush and Google Analytics, and worked on Google Ads and Search Console. Created YouTube product videos, maintained PPC performance, performed keyword research, and collaborated with graphic designers on branded merchandise.
Marketing Executive at Lightbulbs Direct
February 1, 2025 - PresentWorked within a small marketing team overseeing e-commerce efforts for Lightbulbs Direct and SimplyLED in the UK. Managed scheduled and automated email marketing campaigns using DotDigital and Brevo, achieving significant revenue increases. Created blog posts using SEO strategies and engaged with customers via comments. Designed hero images and social media posts using Canva and Adobe Express. Assisted with customer review platform migration and communicated with customers via tailored emails.
Marketing Manager at RAM Tracking
February 28, 2025 - July 14, 2025Managed UK, Canada, and USA marketing efforts including email marketing content creation and marketing collateral for sales. Trained and supported team members, collaborated on CRM lead distribution, provided analytics reports, and enhanced SEO through keyword research. Created social media content and user-generated content initiatives. Supported web development of landing pages and product updates. Utilized Pardot and Intercom to deliver targeted campaigns.
Digital Marketing Assistant at Elementary Technology
May 1, 2022 - July 14, 2025Started as a digital marketing apprentice, progressed to assistant role focusing on website content development, UX improvement, sales materials creation, social media management, and video editing. Managed local business engagement initiatives and led a website migration project. Self-trained in SEMrush and Google Analytics, managed PPC campaigns, and supported Google Ads efforts. Created YouTube videos and coordinated with graphic designers for promotional merchandise.
Digital Marketing Apprentice at Elementary Technology
April 1, 2018 - July 14, 2025Undertook apprenticeship duties incorporating learning with practical marketing work to develop digital marketing skills and meet business KPIs.
E-commerce Executive at Quality Bearings Online Limited
August 1, 2025 - December 1, 2025Overseeing e-commerce efforts across the UK, Canada, and the USA; managed email marketing and social media; applied SEO/ASO practices to improve site visibility; built assets for campaigns and maintained product pages and PDFs.
Marketing Executive at RAM Tracking
May 1, 2022 - February 1, 2025Created email marketing content and marketing materials for an expanding sales team; performed SEO across regional websites; used Pardot for automated emails; presented monthly analytics to the line manager.
Digital Marketing Apprentice / Assistant at Elementary Technology
April 1, 2017 - May 1, 2022Started as a marketing apprentice, developing into a digital marketing specialist. Created blog and product page content, supported web migrations, engaged with local schools, produced YouTube videos, and supported PPC efforts. Maintained social media content and PPC performance dashboards.
Education
Level 3 Digital Marketing Apprenticeship at Elementary Technology
January 11, 2030 - April 10, 2026Qualifications
AS Level
January 1, 2015 - December 31, 2015A2 Level
January 1, 2016 - December 31, 2016DotDigital Certification - Introduction to DotDigital
January 1, 2025 - December 31, 2025Social Media Marketing: managing online communities (LinkedIn Learning)
January 1, 2021 - December 31, 2021Marketing tools: social media (LinkedIn Learning)
January 1, 2021 - December 31, 2021Social media marketing: strategy and optimisation (LinkedIn Learning)
January 1, 2021 - December 31, 2021Social media marketing foundations (LinkedIn Learning)
January 1, 2021 - December 31, 2021Digital marketing foundations (LinkedIn Learning)
January 1, 2021 - December 31, 2021Fundamentals of digital marketing (Google Digital Garage)
January 1, 2021 - December 31, 2021Get a business online (Google Digital Garage)
January 1, 2021 - December 31, 2021Make sure your customers find you online (Google Digital Garage)
January 1, 2020 - December 31, 2020Promote a business to other countries (Google Digital Garage)
January 1, 2020 - December 31, 2020Expand a business to other countries (Google Digital Garage)
January 1, 2020 - December 31, 2020Connect with customers over mobile (Google Digital Garage)
January 1, 2020 - December 31, 2020Promote a business with content (Google Digital Garage)
January 1, 2020 - December 31, 2020Understand customers' needs and online behaviours (Google Digital Garage)
January 1, 2020 - December 31, 2020How to enhance and protect your online campaign (Google Digital Garage)
January 1, 2020 - December 31, 2020Improve your online business security (Google Digital Garage)
January 1, 2020 - December 31, 2020Digital Marketing Apprenticeship, Digital Marketing Level 3 Certification
January 1, 2018 - December 31, 2018GCSE
January 1, 2009 - December 31, 2010AS Level
January 1, 2010 - December 31, 2011A2 Level
January 1, 2011 - December 31, 2012DotDigital Certification - Introduction to DotDigital
January 1, 2025 - December 31, 2025Social Media Marketing: managing online communities (LinkedIn Learning)
January 1, 2021 - December 31, 2021Marketing tools: social media (LinkedIn Learning)
January 1, 2021 - December 31, 2021Social media marketing: strategy and optimisation (LinkedIn Learning)
January 1, 2021 - December 31, 2021Social media marketing foundations (LinkedIn Learning)
January 1, 2021 - December 31, 2021Digital marketing foundations (LinkedIn Learning)
January 1, 2021 - December 31, 2021Fundamentals of digital marketing (Google Digital Garage)
January 1, 2021 - December 31, 2021Get a business online (Google Digital Garage)
January 1, 2021 - December 31, 2021Make sure your customers find you online (Google Digital Garage)
January 1, 2020 - December 31, 2020Promote a business to other countries (Google Digital Garage)
January 1, 2020 - December 31, 2020Expand a business to other countries (Google Digital Garage)
January 1, 2020 - December 31, 2020Connect with customers over mobile (Google Digital Garage)
January 1, 2020 - December 31, 2020Promote a business with content (Google Digital Garage)
January 1, 2020 - December 31, 2020Understand customers' needs and online behaviours (Google Digital Garage)
January 1, 2020 - December 31, 2020How to enhance and protect your online campaign (Google Digital Garage)
January 1, 2020 - December 31, 2020Improve your online business security (Google Digital Garage)
January 1, 2020 - December 31, 2020Digital Marketing Apprenticeship, Digital Marketing Level 3 Certification
January 1, 2018 - December 31, 2018A2 Levels (Applied Media, Applied Science and Psychology)
January 11, 2030 - April 10, 2026AS Levels (Applied Media, History, Applied Science and Psychology)
January 11, 2030 - April 10, 2026GCSEs A*-C (including English Literature, English Language, and Maths)
January 11, 2030 - April 10, 2026DotDigital Certification - Introduction to DotDigital
January 1, 2025 - April 10, 2026LinkedIn Learning – 4 modules completed in social media marketing strategy and digital marketing foundations
January 1, 2021 - December 31, 2021Google Digital Garage – 9 modules completed across digital marketing, SEO, customer behavior, and international marketing
January 1, 2020 - December 31, 2021Level 3 Digital Marketing Apprenticeship
January 11, 2030 - April 10, 2026Industry Experience
Retail, Consumer Goods, Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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