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Digital Marketing Strategist with 7+ years of experience delivering results for global clients, specializing in paid social strategy, campaign execution, and performance optimization across Meta, LinkedIn, and Google. Proficient in Ads Manager, analytics, media planning, and budget management, with a strong focus on translating data insights into high-performing campaigns and measurable ROI. Known for strong communication, collaboration, and client relationship management, with a consistent emphasis on quality, efficiency, and business impact. Adept at performance analysis, KPI measurement, and optimization to drive conversion-focused outcomes across omnichannel digital initiatives.…Digital Marketing Strategist with 7+ years of experience delivering results for global clients, specializing in paid social strategy, campaign execution, and performance optimization across Meta, LinkedIn, and Google. Proficient in Ads Manager, analytics, media planning, and budget management, with a strong focus on translating data insights into high-performing campaigns and measurable ROI. Known for strong communication, collaboration, and client relationship management, with a consistent emphasis on quality, efficiency, and business impact. Adept at performance analysis, KPI measurement, and optimization to drive conversion-focused outcomes across omnichannel digital initiatives.

Kewal Shah

PPC Manager, Digital Marketer, Brand Strategist, +2

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Digital Marketing Strategist with 7+ years of experience delivering results for global clients, specializing in paid social strategy, campaign execution, and performance optimization across Meta, LinkedIn, and Google. Proficient in Ads Manager, analytics, media planning, and budget management, with a strong focus on translating data insights into high-performing campaigns and measurable ROI. Known for strong communication, collaboration, and client relationship management, with a consistent emphasis on quality, efficiency, and business impact. Adept at performance analysis, KPI measurement, and optimization to drive conversion-focused outcomes across omnichannel digital initiatives.…Digital Marketing Strategist with 7+ years of experience delivering results for global clients, specializing in paid social strategy, campaign execution, and performance optimization across Meta, LinkedIn, and Google. Proficient in Ads Manager, analytics, media planning, and budget management, with a strong focus on translating data insights into high-performing campaigns and measurable ROI. Known for strong communication, collaboration, and client relationship management, with a consistent emphasis on quality, efficiency, and business impact. Adept at performance analysis, KPI measurement, and optimization to drive conversion-focused outcomes across omnichannel digital initiatives.

Available to hire

Digital Marketing Strategist with 7+ years of experience delivering results for global clients, specializing in paid social strategy, campaign execution, and performance optimization across Meta, LinkedIn, and Google. Proficient in Ads Manager, analytics, media planning, and budget management, with a strong focus on translating data insights into high-performing campaigns and measurable ROI.

Known for strong communication, collaboration, and client relationship management, with a consistent emphasis on quality, efficiency, and business impact. Adept at performance analysis, KPI measurement, and optimization to drive conversion-focused outcomes across omnichannel digital initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Work Experience

Digital Strategist | Consulting

September 1, 2023 - Present

Ideated, led, and built omnichannel paid and organic social media strategy recommendations for iBlum (Canadian eLearning platform) in partnership with the Government of Manitoba, supporting the KPI of driving 10,000+ online enrolments within the first three months of launch. Conducted media campaign planning focused on conversion rate optimization for The Dental Place’s multi-platform campaigns (Facebook, Instagram, and Google), including audience targeting and budgeting, aiming for a 20% increase in website traffic and a 10% rise in appointment bookings.

Digital Strategist at Hyper Connect Communications

March 1, 2022 - July 1, 2023

Led end-to-end strategy for digital and paid social projects for multiple clients including IIM-Ahmedabad, Bio-Oil India, SET WET, MsChief, and others. Oversaw BioOil India’s $50K/month marketing budget, ensuring campaign pacing, spend efficiency, and KPI alignment across social channels. Executed #OneSkincare across digital platforms, achieving 50M+ views, 100K+ mentions, and 10K+ user-generated posts through structured campaign rollout. Directed brand transformation initiative with a $1.2M budget for IIM Ahmedabad and delivered MeChief’s India brand launch with $1M digital investment across Meta, YouTube, and Snapchat, achieving 23% above-target product awareness, higher engagement, and sales uplift. Developed and executed multi-product paid social campaigns, improved audience targeting and engagement, and managed in-flight optimization across paid social platforms with reporting using Meta Ads Manager and Google Analytics. Conducted market research and competitor benchmarking to

Senior Brand Service Manager, Social at FCB Interface (divisions of FCB Group India)

November 1, 2021 - March 1, 2022

Directed integrated social campaign “Invest in ELSS,” delivering 10M video views and generating 1,000+ qualified enquiries through digital channels. Designed and executed geo-demographic targeting strategies, increasing engagement by 18% and driving a 12% rise in enquiries for Mahindra and Mahindra.

Brand Strategy Manager (progressed from Brand Associate) at RK Swamy BBDO

October 1, 2020 - October 1, 2021

Contributed to paid marketing strategy decisions for brands including ISUZU Motors India, CK Birla Group, LIC of India, Tafe, Extramarks, GMMCO CAT, and others. Delivered high-impact paid social campaigns via Meta Ads Manager, improving ROI by 40%, refining audience targeting by 38%, and increasing CTA conversions by 50% through structured testing and performance analysis. Developed and launched a paid social campaign for ISUZU V-Cross, achieving 5.5M+ views and 100K+ landing page hits with a $200K budget. Oversaw media planning and budget allocation for JEE & NEET campaigns, contributing to subscription growth and awareness uplift for Extramarks. Orchestrated #SpotLICSelfieContest across Meta and X, driving 500+ user entries and 1M+ mentions within five days for LIC India. Executed product-focused campaigns across Meta and Google platforms, improving engagement and website-driven product enquiries. Presented client and internal briefs, translated business objectives into paid social s