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MUHAMMAD TAHA HUSSAIN

Available to hire

I’m Muhammad Taha Hussain, a Senior Paid Media Specialist and strategic marketer with 9 years of experience driving full-funnel growth across Google Ads, Performance Max, Meta Ads, and LinkedIn Ads.

About

I’m Muhammad Taha Hussain, a Senior Paid Media Specialist and strategic marketer with 9 years of experience driving full-funnel growth across Google Ads, Performance Max, Meta Ads, and LinkedIn Ads. I manage $3M+ in paid media spend across healthcare, SaaS/B2B, and e-commerce—building campaign architecture, audience strategy, bidding, budget pacing, and structured creative testing to improve ROAS and qualified lead volume.

I focus on diagnosing performance gaps using GA4, GTM, conversion tracking (including server-side where needed), and CRM/attribution data, then translating those findings into clear optimizations for stakeholders. In recent roles, I’ve rebuilt funnels that boosted attributed revenue and ROAS, scaled acquisition volumes, and strengthened measurement by connecting ad performance to HubSpot/Zoho and call tracking to improve lead-to-booking efficiency.

  • 5 years' experience
  • Joined September 2026

Languages

  • EnglishFluent
  • UrduFluent

Industry experience

  • Healthcare
  • Education
  • Software & Internet
  • Professional Services
  • Retail

Work experience· 5 roles

Fractional Marketing Manager · INSIGHT THERAPY SOLUTIONSMar 2024 – May 2025 · 1 yr 3 mos

Rebuilt and optimized Meta and Google campaigns around therapy specialty, location, and booking intent to increase appointment bookings by 40% in the first 60 days. Delivered 5x ROAS over six months with $25,000 attributed revenue from $5,000 ad spend. Implemented GA4, GTM, Meta Pixel, and server-side tagging; connected leads to Zoho CRM and built Looker Studio dashboards joining website, ads, and CRM data for reporting from click through booked session.

Senior Paid Media Specialist · PROTHIRDMar 2024 – Present · 2 yrs 9 mos

Managed Google Search, Meta, and LinkedIn campaigns delivering 2.9x–5.1x ROAS for healthcare, education, and B2B. Rebuilt patient acquisition funnels to increase attributed revenue to $17,300 from $4,200 spend (4.12x ROAS). Improved conversion visibility using server-side event routing and integrated CallRail, and scaled dental education enrollments from 1 to 12–17 monthly. Connected campaign data to HubSpot for better lead nurturing and enrollment tracking across course tiers.

Senior Media Buyer · My Virtual MateJul 2022 – Feb 2023 · 8 mos

Restructured landing pages and the booking path to move paid traffic directly toward session enquiry. Split acquisition efforts between Meta for discovery and Google Performance Max for demand capture under a lean budget. Generated $8,000–$12,000 attributed revenue from $1,800 combined ad spend (4.4x–6.7x ROAS). Built Meta and Google Performance Max campaigns from scratch for a new hypnotherapy practice, including booking conversion tracking and required analytics setup.

Paid Campaign Manager · SistacoFeb 2022 – Jan 2024 · 2 yrs
Digital Marketing Manager · America Swimming Pool Company / ASP (America Swimming Pool)Nov 2020 – May 2022 · 1 yr 7 mos

Education

Bachelors in Commerce (B.Com) · D adabho y Institute of Higher E ducation2012 – 2015

Certifications and awards· 10

Google Digital Marketing Strategy and Planning Specialization2030 – 2026
Google AI Professional Certificate2030 – 2026
Google Analytics Certified Individual2030 – 2026
Google META Advertising Professional2030 – 2026

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