Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Muhammad Taha Hussain, a Senior Paid Media Specialist and strategic marketer with 9 years of experience driving full-funnel growth across Google Ads, Performance Max, Meta Ads, and LinkedIn Ads. I manage $3M+ in paid media spend across healthcare, SaaS/B2B, and e-commerce—building campaign architecture, audience strategy, bidding, budget pacing, and structured creative testing to improve ROAS and qualified lead volume. I focus on diagnosing performance gaps using GA4, GTM, conversion tracking (including server-side where needed), and CRM/attribution data, then translating those findings into clear optimizations for stakeholders. In recent roles, I’ve rebuilt funnels that boosted attributed revenue and ROAS, scaled acquisition volumes, and strengthened measurement by connecting ad performance to HubSpot/Zoho and call tracking to improve lead-to-booking efficiency.…I’m Muhammad Taha Hussain, a Senior Paid Media Specialist and strategic marketer with 9 years of experience driving full-funnel growth across Google Ads, Performance Max, Meta Ads, and LinkedIn Ads. I manage $3M+ in paid media spend across healthcare, SaaS/B2B, and e-commerce—building campaign architecture, audience strategy, bidding, budget pacing, and structured creative testing to improve ROAS and qualified lead volume. I focus on diagnosing performance gaps using GA4, GTM, conversion tracking (including server-side where needed), and CRM/attribution data, then translating those findings into clear optimizations for stakeholders. In recent roles, I’ve rebuilt funnels that boosted attributed revenue and ROAS, scaled acquisition volumes, and strengthened measurement by connecting ad performance to HubSpot/Zoho and call tracking to improve lead-to-booking efficiency.

MUHAMMAD TAHA HUSSAIN

PPC Manager, Digital Marketer, Performance Marketer, +2





I’m Muhammad Taha Hussain, a Senior Paid Media Specialist and strategic marketer with 9 years of experience driving full-funnel growth across Google Ads, Performance Max, Meta Ads, and LinkedIn Ads. I manage $3M+ in paid media spend across healthcare, SaaS/B2B, and e-commerce—building campaign architecture, audience strategy, bidding, budget pacing, and structured creative testing to improve ROAS and qualified lead volume. I focus on diagnosing performance gaps using GA4, GTM, conversion tracking (including server-side where needed), and CRM/attribution data, then translating those findings into clear optimizations for stakeholders. In recent roles, I’ve rebuilt funnels that boosted attributed revenue and ROAS, scaled acquisition volumes, and strengthened measurement by connecting ad performance to HubSpot/Zoho and call tracking to improve lead-to-booking efficiency.…I’m Muhammad Taha Hussain, a Senior Paid Media Specialist and strategic marketer with 9 years of experience driving full-funnel growth across Google Ads, Performance Max, Meta Ads, and LinkedIn Ads. I manage $3M+ in paid media spend across healthcare, SaaS/B2B, and e-commerce—building campaign architecture, audience strategy, bidding, budget pacing, and structured creative testing to improve ROAS and qualified lead volume. I focus on diagnosing performance gaps using GA4, GTM, conversion tracking (including server-side where needed), and CRM/attribution data, then translating those findings into clear optimizations for stakeholders. In recent roles, I’ve rebuilt funnels that boosted attributed revenue and ROAS, scaled acquisition volumes, and strengthened measurement by connecting ad performance to HubSpot/Zoho and call tracking to improve lead-to-booking efficiency.

Available to hire

I’m Muhammad Taha Hussain, a Senior Paid Media Specialist and strategic marketer with 9 years of experience driving full-funnel growth across Google Ads, Performance Max, Meta Ads, and LinkedIn Ads. I manage $3M+ in paid media spend across healthcare, SaaS/B2B, and e-commerce—building campaign architecture, audience strategy, bidding, budget pacing, and structured creative testing to improve ROAS and qualified lead volume.

I focus on diagnosing performance gaps using GA4, GTM, conversion tracking (including server-side where needed), and CRM/attribution data, then translating those findings into clear optimizations for stakeholders. In recent roles, I’ve rebuilt funnels that boosted attributed revenue and ROAS, scaled acquisition volumes, and strengthened measurement by connecting ad performance to HubSpot/Zoho and call tracking to improve lead-to-booking efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Urdu

Fluent

Work Experience

Fractional Marketing Manager at INSIGHT THERAPY SOLUTIONS

March 1, 2024 - May 1, 2025

Rebuilt and optimized Meta and Google campaigns around therapy specialty, location, and booking intent to increase appointment bookings by 40% in the first 60 days. Delivered 5x ROAS over six months with $25,000 attributed revenue from $5,000 ad spend. Implemented GA4, GTM, Meta Pixel, and server-side tagging; connected leads to Zoho CRM and built Looker Studio dashboards joining website, ads, and CRM data for reporting from click through booked session.

Senior Paid Media Specialist at PROTHIRD

March 1, 2024 - Present

Managed Google Search, Meta, and LinkedIn campaigns delivering 2.9x–5.1x ROAS for healthcare, education, and B2B. Rebuilt patient acquisition funnels to increase attributed revenue to $17,300 from $4,200 spend (4.12x ROAS). Improved conversion visibility using server-side event routing and integrated CallRail, and scaled dental education enrollments from 1 to 12–17 monthly. Connected campaign data to HubSpot for better lead nurturing and enrollment tracking across course tiers.

Senior Media Buyer at My Virtual Mate

July 1, 2022 - February 1, 2023

Restructured landing pages and the booking path to move paid traffic directly toward session enquiry. Split acquisition efforts between Meta for discovery and Google Performance Max for demand capture under a lean budget. Generated $8,000–$12,000 attributed revenue from $1,800 combined ad spend (4.4x–6.7x ROAS). Built Meta and Google Performance Max campaigns from scratch for a new hypnotherapy practice, including booking conversion tracking and required analytics setup.

Paid Campaign Manager at Sistaco

February 1, 2022 - January 1, 2024

Managed $90K+ in paid media spend across Meta, Google, TikTok, Snapchat, and Bing for eight markets in North America, Europe, and Asia-Pacific. Achieved 8.48x–11.25x average ROAS while scaling across regions. Increased checkout conversions by 36% by aligning campaigns to funnel stages. Ran region-based creative and messaging tests, extending average creative lifespan by 41%. Used Triple Whale and Hyros for attribution insights and created consolidated reporting in USD for cross-market comparisons.

Digital Marketing Manager at America Swimming Pool Company / ASP (America Swimming Pool)

November 1, 2020 - May 1, 2022

Owned paid media strategy, execution, and budget pacing for two seasonal home-service franchises across Google Ads, Meta Ads, and Nextdoor. Delivered $36,000 combined attributed revenue from $12,000 ad spend (3.0x blended ROAS). Achieved 3.6x ROAS for America's Swimming Pool Company and 2.6x ROAS for Mosquito Squad on $5,000 and $7,000 spend respectively. Adjusted budgets and messaging to seasonal demand cycles and improved website content to make service offerings and booking actions clearer for paid traffic.