Sham King Yin

I am a marketing and digital media professional with over 20 years of experience in branding, campaign strategy, and business development. My background spans traditional marketing, digital marketing, and event coordination, with a strong focus on planning, execution, and measurable results.

I am currently working as a Social Media & Marketing Coordinator at Fayez Spa in London, Ontario, where I independently manage content creation, digital campaigns, and brand communications. My responsibilities include developing monthly marketing plans, creating graphics and short-form videos, managing social media platforms, updating and optimizing website content (WordPress & SEO), coordinating email marketing campaigns, and analyzing performance metrics to improve engagement and conversions. I also support seasonal promotions, service launches, and brand positioning initiatives.

After completing my Diploma in Interactive Media Design at Fanshawe College (President’s Honour Roll), I expanded my expertise into graphic design, motion design, video production, and web development. I now combine strategic marketing thinking with hands-on digital execution — from content creation and social media management to website optimization and analytics tracking.

I thrive in both collaborative and entrepreneurial environments, enjoy building structured workflows, and am passionate about turning ideas into impact, multi-channel marketing initiatives that support long-term business growth.