I am a marketing and digital media professional with over 20 years of experience in branding, campaign strategy, and business development. My background spans traditional marketing, digital marketing, and event coordination, with a strong focus on planning, execution, and measurable results. I am currently working as a Social Media & Marketing Coordinator at Fayez Spa in London, Ontario, where I independently manage content creation, digital campaigns, and brand communications. My responsibilities include developing monthly marketing plans, creating graphics and short-form videos, managing social media platforms, updating and optimizing website content (WordPress & SEO), coordinating email marketing campaigns, and analyzing performance metrics to improve engagement and conversions. I also support seasonal promotions, service launches, and brand positioning initiatives. After completing my Diploma in Interactive Media Design at Fanshawe College (President’s Honour Roll), I expanded my expertise into graphic design, motion design, video production, and web development. I now combine strategic marketing thinking with hands-on digital execution — from content creation and social media management to website optimization and analytics tracking. I thrive in both collaborative and entrepreneurial environments, enjoy building structured workflows, and am passionate about turning ideas into impact, multi-channel marketing initiatives that support long-term business growth.

Sham King Yin

I am a marketing and digital media professional with over 20 years of experience in branding, campaign strategy, and business development. My background spans traditional marketing, digital marketing, and event coordination, with a strong focus on planning, execution, and measurable results. I am currently working as a Social Media & Marketing Coordinator at Fayez Spa in London, Ontario, where I independently manage content creation, digital campaigns, and brand communications. My responsibilities include developing monthly marketing plans, creating graphics and short-form videos, managing social media platforms, updating and optimizing website content (WordPress & SEO), coordinating email marketing campaigns, and analyzing performance metrics to improve engagement and conversions. I also support seasonal promotions, service launches, and brand positioning initiatives. After completing my Diploma in Interactive Media Design at Fanshawe College (President’s Honour Roll), I expanded my expertise into graphic design, motion design, video production, and web development. I now combine strategic marketing thinking with hands-on digital execution — from content creation and social media management to website optimization and analytics tracking. I thrive in both collaborative and entrepreneurial environments, enjoy building structured workflows, and am passionate about turning ideas into impact, multi-channel marketing initiatives that support long-term business growth.

Available to hire

I am a marketing and digital media professional with over 20 years of experience in branding, campaign strategy, and business development. My background spans traditional marketing, digital marketing, and event coordination, with a strong focus on planning, execution, and measurable results.

I am currently working as a Social Media & Marketing Coordinator at Fayez Spa in London, Ontario, where I independently manage content creation, digital campaigns, and brand communications. My responsibilities include developing monthly marketing plans, creating graphics and short-form videos, managing social media platforms, updating and optimizing website content (WordPress & SEO), coordinating email marketing campaigns, and analyzing performance metrics to improve engagement and conversions. I also support seasonal promotions, service launches, and brand positioning initiatives.

After completing my Diploma in Interactive Media Design at Fanshawe College (President’s Honour Roll), I expanded my expertise into graphic design, motion design, video production, and web development. I now combine strategic marketing thinking with hands-on digital execution — from content creation and social media management to website optimization and analytics tracking.

I thrive in both collaborative and entrepreneurial environments, enjoy building structured workflows, and am passionate about turning ideas into impact, multi-channel marketing initiatives that support long-term business growth.

See more

Language

English
Advanced
Chinese
Fluent

Work Experience

Senior Marketing Executive at Dermaglow Limited
May 1, 2011 - May 1, 2012
Led marketing campaigns and event coordination with over 20 years in branding, digital marketing, and event planning. Strong expertise in marketing strategy, campaign execution, event logistics, and audience engagement.
Marketing Manager at Even Skin Formatic Group Limited
June 1, 2012 - May 1, 2023
Developed and executed comprehensive marketing campaigns across print, digital, and social media platforms. Led brand-building strategies, PR, influencer partnerships, and promotional events. Managed trade shows, vendor coordination, sponsorships, and event logistics to increase brand exposure. Designed marketing collateral and optimized content strategy for audience engagement. Analyzed marketing metrics to refine strategies and improve ROI.
Social Media & Marketing Coordinator at Fayez Spa
April 1, 2025 - Present
Develop and implement social media content for Facebook, Instagram, LinkedIn, and TikTok, including copywriting, design, and video editing. Create engaging, shareable content aligned with brand voice and marketing objectives. Design and update marketing materials for print, digital, and in-spa promotions. Maintain and update the website using WordPress, ensuring accuracy and brand consistency. Coordinate and support event logistics, including campaign promotions and in-spa activities. Monitor social media analytics and trends to optimize engagement and reach. Collaborate with the marketing and SPA team to execute effective campaigns.

Education

Diploma in Interactive Media Design at Fanshawe College
January 1, 2024 - January 1, 2025
English for Academic Purposes (EAP) Program – Level 7 & 8 at Hong Kong Shue Yan University
January 1, 2023 - December 31, 2023
Honours Degree Conversion Program – Journalism & Communication at Hong Kong Shue Yan University
January 1, 2008 - January 1, 2009
Honours Diploma – Journalism & Communication at Hong Kong Shue Yan University
January 1, 1998 - January 1, 2002

Qualifications

President's Honour Roll for Academic Excellence
January 1, 2024 - February 14, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Retail