Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Senior Paid Media specialist with 10 years of experience across Google Ads, Microsoft Ads & Meta Ads working in paid search, Pmax, Demand Gen., Video & Display campaigns. In-depth & hands-on knowledge of all aspects of performance marketing covering objective-setting, campaign structure, audiences, bid strategies, testing and more. Currently a Senior Digital Marketing Manager at Great Ormond Street Hospital Children’s Charity leading paid campaign performance across major fundraising appeals and always-on donation programmes. Strong track record in relaunching, restructuring and optimising large-scale accounts to deliver profitable income growth. Experienced in GA4, CRO, landing page experimentation, and conversion funnel reporting.…Senior Paid Media specialist with 10 years of experience across Google Ads, Microsoft Ads & Meta Ads working in paid search, Pmax, Demand Gen., Video & Display campaigns. In-depth & hands-on knowledge of all aspects of performance marketing covering objective-setting, campaign structure, audiences, bid strategies, testing and more. Currently a Senior Digital Marketing Manager at Great Ormond Street Hospital Children’s Charity leading paid campaign performance across major fundraising appeals and always-on donation programmes. Strong track record in relaunching, restructuring and optimising large-scale accounts to deliver profitable income growth. Experienced in GA4, CRO, landing page experimentation, and conversion funnel reporting.

Conor McCarthy

Marketing Strategist, Marketing Analyst, Product Marketer, +2





Senior Paid Media specialist with 10 years of experience across Google Ads, Microsoft Ads & Meta Ads working in paid search, Pmax, Demand Gen., Video & Display campaigns. In-depth & hands-on knowledge of all aspects of performance marketing covering objective-setting, campaign structure, audiences, bid strategies, testing and more. Currently a Senior Digital Marketing Manager at Great Ormond Street Hospital Children’s Charity leading paid campaign performance across major fundraising appeals and always-on donation programmes. Strong track record in relaunching, restructuring and optimising large-scale accounts to deliver profitable income growth. Experienced in GA4, CRO, landing page experimentation, and conversion funnel reporting.…Senior Paid Media specialist with 10 years of experience across Google Ads, Microsoft Ads & Meta Ads working in paid search, Pmax, Demand Gen., Video & Display campaigns. In-depth & hands-on knowledge of all aspects of performance marketing covering objective-setting, campaign structure, audiences, bid strategies, testing and more. Currently a Senior Digital Marketing Manager at Great Ormond Street Hospital Children’s Charity leading paid campaign performance across major fundraising appeals and always-on donation programmes. Strong track record in relaunching, restructuring and optimising large-scale accounts to deliver profitable income growth. Experienced in GA4, CRO, landing page experimentation, and conversion funnel reporting.

Available to hire

Senior Paid Media specialist with 10 years of experience across Google Ads, Microsoft Ads & Meta Ads working in paid search, Pmax, Demand Gen., Video & Display campaigns. In-depth & hands-on knowledge of all aspects of performance marketing covering objective-setting, campaign structure, audiences, bid strategies, testing and more. Currently a Senior Digital Marketing Manager at Great Ormond Street Hospital Children’s Charity leading paid campaign performance across major fundraising appeals and always-on donation programmes.

Strong track record in relaunching, restructuring and optimising large-scale accounts to deliver profitable income growth. Experienced in GA4, CRO, landing page experimentation, and conversion funnel reporting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Digital Marketing Manager at GOSH Charity

February 1, 2023 - Present

Senior Digital Marketing Manager; performance lead for key fundraising appeals (Christmas Appeal, Build it. Beat it.; Children’s Cancer Centre appeal; RBC Race for the Kids). Drove improvements across donation types (one-off, regular givers, sign-ups, free will guides, in-memory donations & community events). Achievements include 22% YoY income increase for Christmas Appeal 2023 with a 5% spend increase; 28% YoY sign-ups for Race For The Kids 2024; 6% YoY increase in Challenge Event sign-ups in 2025 despite a 20% spend drop; led the The Great Family Walk virtual NPD concept; managed a 5-person Digital Engagement team; provided strategic digital guidance across fundraising products, media agencies, and product development; centralised dashboard reporting; led digital upskilling and an AI-based onboarding program for paid digital marketing.

Global Biddable Account Manager at Performics

June 1, 2021 - October 1, 2022

Managed a 6-person paid search team on the Enterprise Rent-A-Car account across 5 markets (~£6m/year) and a 2-person paid social team on InterSnacks across Meta, Instagram, Twitter and TikTok. Responsible for delivering client targets, activation, optimisation & reporting. Developed 2022 PPC strategy focusing on efficiency, growth, awareness and account hygiene; rolled out SA360 & ATB tROAS bidding.

Global Paid Search Account Manager at Mediacom

November 1, 2019 - April 1, 2021

Managed a 5-person team on the Reebok eCommerce account across 19 markets (€7m/year) with Google Ads & Microsoft Advertising. Global Lead on adidas across LATAM, MENA, APAC & EU. Highlights include Reebok revenue growth of 63% YoY with 25% spend increase and 33% ROAS improvement; led SA360 ATB tROAS, feed optimisation & DSA restructure; oversaw 47 tests and cross-channel campaign integration; team structure and KPI governance; key stakeholder management with Google, Microsoft Advertising and translations agencies.

Senior Paid Search Planner at Mediacom

July 1, 2018 - October 1, 2019

Media planning, optimisation & communications on the PlayStation account across 25 markets (~€5m/year). Planned budgets for PlayStation Store & PlayStation Plus using ROI-based methods; coordinated with regional teams for launches; notable uplift includes 11% revenue increase post restructure; led text ads, Shopping, Amazon Advertising and cross-channel integration with programmatic & paid social.

Paid Search Account Manager at iProspect Ireland

December 1, 2016 - June 1, 2018

Managed 44 Google Ads accounts and 1 Bing Ads account (~€100k/month across 6 clients). Trained a paid search executive; contributed to HSE pitch; notable achievement: +80% Energia PPC sales within 2 months through account restructure, RLSA revamp, ECPC & ad testing; Best Search Campaign finalist; promoted from executive in 2017.

Digital Marketing Executive at Oliver Ireland

June 1, 2016 - November 1, 2016

Digital marketing executive responsible for managing and optimising Google Ads accounts, marketing analytics reporting and social media management.