Hi, I'm Anushka Srivastava, a User-Centered Product Designer with over two years of experience crafting seamless web and mobile experiences. I specialize in designing intuitive workflows for enterprise and AI-powered tools, and I'm well-versed in Figma, design systems, and agile methodologies. I enjoy collaborating with product, tech, and research teams to ship user-first outcomes. I'm passionate about simplifying service interactions and elevating internal tooling experiences. Whether it's leading design for IndiGo’s AI-driven chatbot or redesigning websites for brands like WizCric, I always aim to translate complex requirements into elegant solutions that engage and convert users.

Anushka Srivastava

Hi, I'm Anushka Srivastava, a User-Centered Product Designer with over two years of experience crafting seamless web and mobile experiences. I specialize in designing intuitive workflows for enterprise and AI-powered tools, and I'm well-versed in Figma, design systems, and agile methodologies. I enjoy collaborating with product, tech, and research teams to ship user-first outcomes. I'm passionate about simplifying service interactions and elevating internal tooling experiences. Whether it's leading design for IndiGo’s AI-driven chatbot or redesigning websites for brands like WizCric, I always aim to translate complex requirements into elegant solutions that engage and convert users.

Available to hire

Hi, I’m Anushka Srivastava, a User-Centered Product Designer with over two years of experience crafting seamless web and mobile experiences. I specialize in designing intuitive workflows for enterprise and AI-powered tools, and I’m well-versed in Figma, design systems, and agile methodologies. I enjoy collaborating with product, tech, and research teams to ship user-first outcomes.

I’m passionate about simplifying service interactions and elevating internal tooling experiences. Whether it’s leading design for IndiGo’s AI-driven chatbot or redesigning websites for brands like WizCric, I always aim to translate complex requirements into elegant solutions that engage and convert users.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

UI/UX Associate at Juleo
April 30, 2024 - July 16, 2025
Designed intuitive, user-centered experiences across web and mobile platforms aligned with business goals and user needs. Led user research using qualitative and quantitative methods to uncover pain points and develop UX strategy. Integrated edge case handling into design flows for inclusion and resilience. Conducted A/B tests and usability studies, iterating designs to improve engagement and conversion rates. Designed and launched Juleo’s website focusing on accessibility, responsiveness, and UX clarity. Collaborated with developers and PMs for seamless handoff and high-quality delivery.
UI/UX Designer at IndiGo (via Randstad)
April 1, 2024 - Present
Led design for IndiGo’s AI-driven chatbot, enhancing support flow usability and increasing engagement by 16%. Developed an internal Meal Management System streamlining operations across teams and scaling vendor coordination. Designed scalable UI for Indigo Cargo, collaborated with product and engineering teams. Launched Hold Payment for 72 Hours, improving booking conversions by 3% and reducing drop-offs by 20%. Migrated 14,000+ SEO pages to an accessible, responsive UI framework. Crafted personalized Flights + Hotel flows, boosting engagement by 11% and conversions by 7%. Worked on campaign landing pages with marketing and product using data-driven UX strategies.
UI/UX Design Freelance
August 1, 2023 - Present
Redesigned responsive landing pages for brands like WizCric and Art Plug, increasing engagement and conversion metrics. Built scalable UI toolkit for Blue Hex, standardizing components and ensuring visual consistency. Led end-to-end redesign of Slate’s website using research and analytics to improve usability and visual hierarchy. Developed seamless web experience for ContinYouApp Inc., enhancing brand consistency and simplifying user journeys. Optimized Shopify UX for The Ayurveda Experience using data-driven decisions to boost visual appeal and conversion. Designed intuitive web and mobile flows for Verify, driving iterative improvements collaborating with developers and conducting user testing.
Design and Product Development Graduation Project at Titan Company Limited (Tanishq)
May 31, 2023 - July 16, 2025
Redesigned end-to-end shopping journey from discovery to checkout improving funnel conversion and reducing cart abandonment. Designed high-impact campaign landing pages for festive collections aligning visual storytelling with brand and performance goals. Developed personalization modules like "Recently Viewed" and "Suggested Styles" to enhance cross-sell opportunities and user retention.

Education

Bachelor in Design at National Institute of Fashion Technology, Kolkata
July 1, 2019 - June 30, 2023

Qualifications

Foundations of User Experience (UX) Design by Google, Coursera
July 1, 2023 - October 31, 2023

Industry Experience

Software & Internet, Travel & Hospitality, Retail, Professional Services

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate